Alvin Zhou is not your typical video producer. On a recent fall afternoon, he's hovering over a table in a test kitchen cutting and prepping vegetables and meat that he'll later whip into an ersatz "fried rice" dish made with cauliflower. As I watch, I'm offered a hot chocolate chip cookie topped with sea salt straight out of the oven. A camera hangs above Zhou's workspace to film each step of the cooking process, creating a video that, after editing cuts, employs a minute's worth of fast-paced, simple shots of his hands. He's carefully going through the recipe steps to help people recreate the dish at home. No, this isn't the test kitchen of Bon Appétit, Food & Wine or any other high-end foodie title. This is the New York office of BuzzFeed—the viral digital publisher founded 10 years ago by new-media whiz Jonah Peretti, credited with creating the internet's most addictive content. Data inform Zhou's programming choices. As an example, recipes that swap vegetables for starches—like the aforementioned fried cauliflower instead of fried rice—have soared in views in recent months, which explains today's shoot. And the video includes four variations on the dish, with chicken, pork, beef and vegetarian versions. The diverse offerings are meant to encourage people to share the clip with their friends and family. "Every single video that comes out, I look at it, I analyze it, and over time, I'm able to get a sense of what numbers I'm looking for or what number signals a... Continue reading at 'AdWeek'
[ AdWeek | 2016-10-31 00:00:00 UTC ]
News tagged with:
#interesting ways
#adweek magazine
E-books, mobile apps and e-learning modules are hot. That's the conclusion from a quick survey of 18 content services vendors operating in India. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#content services
#mobile apps
#quick survey
Pop-up restaurants and gourmet food trucks have become ubiquitous in many American cities, drawing in customers who follow trends, enjoy food, and don't mind waiting outside in extreme temperatures for schnitzel, grilled cheese, or fancy slushies (and actually might tweet about the whole... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#american cities
#follow trends
#cookbook authors
With their food blog aimed at 20-something cooks, college cooking website, and forthcoming book, In the Small Kitchen: 100 Recipes from Our Year of Cooking in the Real World (Morrow, May), Cara Eisenpress and Phoebe Lapine might seem a lot older than their (combined) 51 years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
More news stories like this |
Written By: Charlotte Williams Publication Date: Thu, 10/02/2011 - 10:08 Bestsellers from Hachette UK helped limit the decline in sales at parent Lagardere Publishing, according to results filed by the French group, which is continuing to suffer from a year-on-year drop in sales of Stephenie... Continue reading at The Bookseller
[ The Bookseller | 2011-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#uk bestsellers
#results filed
#french group
#year-on-year drop
#stephenie meyer
#e-books accounted
Written By: Lisa Campbell Publication Date: Wed, 09/02/2011 - 07:00 Profits at Indigo Books & Music have dropped by $4.4m year-on-year in its fourth quarter. The Canadian book retailer reported profits of C$30.1m in the fourth quarter ending 1st January, down from C$34.5m in the same... Continue reading at The Bookseller
[ The Bookseller | 2011-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#push sales
#4m year-on-year
#fourth quarter
In two acquisitions this month, Fry Communications, a leading publication printer, has added to the array of services it offers customers. Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publisher services
#fry communications
#offers customers
Anna Boiardi's family founded Chef Boyardee more than 70 years ago, spelling their name phonetically to help Americans pronounce it. Now, Boiardi teaches cooking classes and has written Delicious Memories, which Stewart, Tabori & Chang will publish in May. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tabori chang