President and publisher Jay Lauf on the Quartz Daily Brief, the special Cannes Lions edition, and driving audience loyalty by putting readers first. The post How Quartz is Reinventing the Email Newsletter appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2016-06-23 00:00:00 UTC ]
News tagged with:
#email newsletter
#putting readers
The Ad Age Studio 30 live panel with EY and Thomson Reuters discussed the lessons and insights gleaned from the past year-plus and how the global firms partnered to build Thomson Reuters' just-launched customer-centric digital initiative. Continue reading at Advertising Age
[ Advertising Age | 2021-10-07 19:30:00 UTC ]
More news stories like this | News stories tagged with:
#thomson reuters
#customer experience
Perhaps it was only a matter of time before he drove down 125th Street in his native New York City to deliver a wry crime novel. Continue reading at The Washington Post
[ The Washington Post | 2021-09-14 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#125th street
#harlem shuffle
Twitter acquired newsletter publishing platform Revue in January, allowing it to continue to run as a stand-alone service, and the two companies began testing a way to integrate their respective platforms Thursday. Revue said in a tweet that all of its creators can begin enabling people to... Continue reading at AdWeek
[ AdWeek | 2021-08-19 22:40:00 UTC ]
More news stories like this | News stories tagged with:
#publishing platform
With Tuesday's news that ReedPop was pulling the plug on the current version of BookExpo and BookCon, most people contacted by 'PW' expressed little interest in returning to the same kind of show—but nearly all hoped some type of annual event could be created. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-02 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#bookexpo
#annual event
#current version
A trio of booksellers from a variety of stores as well as a documentarian of reading trends discussed what ails the industry as well as what has to be done to make it more sustainable at a PubTech Connect session. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-18 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#book business
As the literary world moved online in 2020, a central question for many organizations was how to manage the annual festivals that gather thousands of readers from around the world. Here, the directors of five festivals—Sara Ortiz of the Believer Festival, Lissette Mendez of the Miami Book Fair,... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-03 09:57:24 UTC ]
More news stories like this | News stories tagged with:
#literary world
#book festival
#literary hub
#lissette mendez
#central question
#real time
The company said that email addresses, physical addresses, and phone numbers were all potentially exposed, although payment information is said to be safe. Soon after Barnes & Noble apologized for a “serious network issue” that affected some users of its website and people trying to load... Continue reading at Fast Company
[ Fast Company | 2020-10-15 14:16:35 UTC ]
More news stories like this | News stories tagged with:
#cybersecurity attack
#nook e-readers
#network issue
#payment information
#phone numbers
#email addresses
Offering publishers direct relationships with their readers, on their own terms, email newsletters remain as vital as ever in the platform age. But a relatively old tool can still be adapted to new purposes, and concurrent with the rise of the self-contained, narrative newsletter, publishers... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-21 21:51:05 UTC ]
More news stories like this | News stories tagged with:
#paid subscriber
#highly effective
#easy-to-digest showcase
#delayed gratification
#pretty limited
#rigorous eye
#promotional messaging
#ground rules
#balancing act
#concerted effort
#workflow challenges
#significant amount
#subscriber lists
#in-depth features
#sunday mornings
Offering publishers direct relationships with their readers, on their own terms, email newsletters remain as vital as ever in the platform age. But a relatively old tool can still be adapted to new purposes, and concurrent with the rise of the self-contained, narrative newsletter, publishers... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-21 21:51:05 UTC ]
More news stories like this | News stories tagged with:
#paid subscriber
#highly effective
#easy-to-digest showcase
#delayed gratification
#pretty limited
#rigorous eye
#promotional messaging
#ground rules
#balancing act
#concerted effort
#workflow challenges
#significant amount
#subscriber lists
#in-depth features
#sunday mornings
Industry Dive, New York magazine and The New Yorker share tips on boosting open rates, engaging readers and evaluating success in email. The post “The Inbox Is the New Doorstep,” As Newsletters Evolve, Publishers Adapt Their Tactics appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-21 21:51:05 UTC ]
More news stories like this | News stories tagged with:
#york magazine
#industry dive
Subscribers to Politico’s newsletters will soon receive a weekly version rather than daily if they aren’t Politico Pro members. The publisher announced this Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-06-18 18:00:14 UTC ]
More news stories like this | News stories tagged with:
#publisher announced
The turmoil that roiled the National Book Critics Circle last week continued throughout the weekend and into Monday morning as concerns over matters of race and privacy continue to split the organization's board of directors. As of press time, at least 13 members have resigned from the typically... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-15 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#press time
#monday morning
Size matters. At least when it comes to your inactive email list. That’s a message Google and other email providers have made loud in clear to publishers with bloated email lists. Email deliverability is an ongoing concern in publishing as spam filters become more selective, which in turn are... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-27 16:59:28 UTC ]
More news stories like this | News stories tagged with:
#paying attention
#love/hate relationship
#sales team
#bottom line
#big impact
#sales pitch
#third-party cookies
#advertising partners
Emily Townsend’s reply-all email to executive chairman calls the company’s coverage ‘irresponsible’ and ‘dangerous’A senior News Corp employee has accused the company of “misinformation” and diverting attention from climate change during the bushfire crisis in an explosive all-staff email... Continue reading at The Guardian
[ The Guardian | 2020-01-10 02:32:52 UTC ]
More news stories like this | News stories tagged with:
#news corp
#herald sun
#daily telegraph
#bushfire crisis
#climate change
The L.A. Times Book Club's 2020 selections include "On Earth We're Briefly Gorgeous" and "American Dirt." Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-12-21 16:00:22 UTC ]
More news stories like this | News stories tagged with:
#book club
#times book
#american dirt
#briefly gorgeous
#ocean vuong
Edelweiss360 is a bookstore-to-consumer marketing tool that will allow booksellers to create and send store-branded, personalized emails to customers based on individual purchase behavior and staff knowledge of customers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-02 05:00:00 UTC ]
More news stories like this |
The L.A. Times Book Club will read "Barking to the Choir" by Homeboy Industries founder Gregory Boyle. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-11-23 16:00:23 UTC ]
More news stories like this | News stories tagged with:
#times book
[caption id="attachment_162587" align="alignright" width="150"] Zach Seward[/caption] On Monday, Quartz announced multiple transitions in leadership, including co-founder Zach Seward's promotion from chief product officer and executive editor to CEO. Former co-CEO and publisher Jay Lauf will... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-10 18:28:48 UTC ]
More news stories like this | News stories tagged with:
#magazine publisher
#revenue growth
#media brands
#access intelligence
#positive change
#launched earlier
#obama administration
#senior writer
Twenty years ago, the news publishing world looked a lot different than it does today. Newspapers were still the main Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-10-07 07:00:48 UTC ]
More news stories like this | News stories tagged with:
#news publishing
#business model
#media companies