President and publisher Jay Lauf on the Quartz Daily Brief, the special Cannes Lions edition, and driving audience loyalty by putting readers first. The post How Quartz is Reinventing the Email Newsletter appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2016-06-23 00:00:00 UTC ]
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The personal finance publisher has used the platform to get newsletter subscribers. The post How Kiplinger uses Facebook ads to grow its newsletters appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-25 00:00:00 UTC ]
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Atlantic Media-owned Quartz has long eschewed programmatic advertising, arguing display ads sold through automation negatively impact user experience. But the company said Tuesday that it is changing its mind, and among other steps has begun selling ads through Concert, a digital ad marketplace... Continue reading at Advertising Age
[ Advertising Age | 2018-05-09 00:00:00 UTC ]
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Welcome to the L.A. Times Books newsletter! I’m books editor Carolyn Kellogg and I’m really excited for the Los Angeles Times Festival of Books this weekend. What you’ll find in our book section in print and online this week (and last!) are all stories dedicated to the authors coming to the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-21 00:00:00 UTC ]
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A top AT&T Inc. executive was questioned Thursday about past emails critical of content providers selling programming to online distributors as the government argued that the telecommunications giant should not be allowed to purchase Time Warner Inc. In the third week of an antitrust suit to... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-06 00:00:00 UTC ]
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Good morning! I’m Carolyn Kellogg, books editor of the L.A. Times, with this week’s newsletter. THE BIG STORY Barry Gifford is famous for his tales of outsiders, including Sailor and Lula in “Wild at Heart.” Jim Ruland sits down with the author in his Berkeley studio to talk about his... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-17 00:00:00 UTC ]
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The country has emerged as a surprising literary force as a novel by the ‘Korean Henning Mankell’ bags a six-figure deal and sparks a global bidding warLast December, Korean novelist Un-su Kim set out on an eight-month deep-sea fishing trip as part of research for his next book. Unreachable by... Continue reading at The Guardian
[ The Guardian | 2018-03-03 00:00:00 UTC ]
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Food52, a site known for its recipes, community and carefully selected products, wants people to eat thoughtfully and live joyfully. In order to accomplish that, the content and the commerce halves of the company must work together. Black Friday, Cyber Weekend and other holiday sales represent... Continue reading at AdWeek
[ AdWeek | 2017-11-28 00:00:00 UTC ]
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Publisher to pay damages to Ian Hurst after admitting ‘vicarious liability’ as Labour calls for case to be taken into account in assessing Murdoch bid to buy SkyRupert Murdoch’s News Group Newspapers, the publisher of the Sun and the now-closed News of the World, has apologised in court and... Continue reading at The Guardian
[ The Guardian | 2017-10-06 00:00:00 UTC ]
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The hacker group that took credit for breaking into HBO’s computer systems reportedly released new documents on Monday, including marketing materials and emails of an HBO executive. The premium pay-TV channel, owned by media company Time Warner Inc., reiterated late Monday that it does not... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-08-08 00:00:00 UTC ]
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Execs weigh in on existential change at Time Inc., Rodale, and Wenner Media. The post As Blue-Chip Publishers Reinvent Themselves, What Does It Mean for the Industry? appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-07-07 00:00:00 UTC ]
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Orion has acquired the "laugh-out-loud" debut of freelance journalist Lucy Vine, Hot Mess, said to reinvent the heroine who represents "every 'single girl'" - a new Bridget Jones. Continue reading at The Bookseller
[ The Bookseller | 2017-02-08 00:00:00 UTC ]
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Time is facing one of its most critical decisions since the magazine publisher was founded by Henry Luce and Briton Hadden in 1922.Should the company's board agree to a sale as its print advertising lifeblood continues to drain away? Or should it let new CEO Rich Battista implement his grand... Continue reading at Advertising Age
[ Advertising Age | 2016-12-13 00:00:00 UTC ]
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Amazon is launching a nationwide writing competition in search of a modern day version of popular poem "Twas Night Before Christmas". Continue reading at The Bookseller
[ The Bookseller | 2016-11-16 00:00:00 UTC ]
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The cold email landed WayUp's CEO dinner at Sheryl Sandberg's house and conversations with executives at Match and Twitter. The cold email landed WayUp's CEO dinner at Sheryl Sandberg's house and conversations with executives at Match and Twitter.Myriad blogs and self-help... Continue reading at Fast Company
[ Fast Company | 2016-11-12 00:00:00 UTC ]
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[Sponsored] An exclusive survey conducted by Folio: and WhatCounts reveals a lack of consensus on the all-important marketing channel. The post Email Marketing Continues to Confound Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-11-08 00:00:00 UTC ]
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[Sponsored] Want to be an email expert? There’s some analytics that you should be paying attention to. The post Three Email Metrics That Publishers Should Track appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-10-21 00:00:00 UTC ]
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Publishers around the world are trying to figure out how to benefit from social platforms and apps. In June, publishers from all over the world gathered at the Digiday Publishing Summit in Japan to discuss how they are growing internationally at scale. The post Quartz’s Jay Lauf: ‘Serving the... Continue reading at Digiday
[ Digiday | 2016-09-08 00:00:00 UTC ]
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Gap has come under fire in the U.K. for a sexist marketing campaign that labels a little girl a "social butterfly" and a small boy a "little scholar."The email campaign to promote "first big day" at school styles for toddlers was spotted by Let Toys Be Toys, an online group that lobbies the U.K.... Continue reading at Advertising Age
[ Advertising Age | 2016-08-03 00:00:00 UTC ]
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Facebook says its anti-spam filters were to blame for its website briefly blocking access to internal emails from US Democratic Party committee members published by Wikileaks. Continue reading at BBC World
[ BBC World | 2016-07-26 00:00:00 UTC ]
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