How publishers inflate audience numbers

One of the core promises of digital media and advertising has always been its measurability. The post How publishers inflate audience numbers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-09-26 00:00:00 UTC ]

Other news stories related to: "How publishers inflate audience numbers"


OUP to publish five-century history

Oxford University Press is publishing a new series detailing the history of the press, spanning... Continue reading at The Bookseller

[ The Bookseller | 2013-10-22 00:00:00 UTC ]
More news stories like this |


Ad Age's Magazine A-List: Vice Media is Publishing Company of the Year

When Vice first appeared on Ad Age's Magazine A-List in 2010, it raised more than few eyebrows among industry stalwarts. For one thing, it was the first free-distribution magazine Ad Age had ever honored. And another thing -- OK, the main thing -- Vice is a cheerfully irreverent, quasi-rude... Continue reading at Advertising Age

[ Advertising Age | 2013-10-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #global distribution #ad pages #news magazine #hbo -- #cheerfully irreverent


What Hispanics Are Buying: Spanish-Language Publishing 2013

As book publishers continue to expand their offerings to meet the needs of Hispanic consumers, it is important to look at the genres and formats of the books these consumers are likely to purchase. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-18 00:00:00 UTC ]
More news stories like this |


Should Self-publishing Platforms Censor Objectionable Books?

Several self-publishing ebook platforms have censored rape, incest and other objectionable titles while others appear to continue profiting from them. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-18 00:00:00 UTC ]
More news stories like this |


A New Chapter in Puerto Rico: Spanish-Language Publishing 2013

Known for its pristine beaches, El Yunque rain forest, and beautiful Spanish colonial architecture, Puerto Rico is also an important book market for U.S. publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #puerto rico


Iranian Publishers Hope for Change Under New Regime

Under the Iran's new government, the publishing industry promises to be more open and has produced its first ever Persian translation catalog. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-17 00:00:00 UTC ]
More news stories like this |


NewsCred Turns Brands And Marketers Into Publishers With NewsRoom

Although big media brands like The New York Times and The Economist aren't going away anytime soon, the online publishing industry increasingly includes brands, marketers, and independent journalists. With the launch of a new content network, the tech startup NewsCred wants to be the liaison... Continue reading at Fast Company

[ Fast Company | 2013-10-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #entry point #fast company #media partners #core business #content marketing #original content


Survey Finds Publishers Have Concerns Over Paywalls Being Bypassed

Not being able to control access to content as users bypass the paywall is a major challenge facing publishers. This is according to new research carried out by MPP Global Solutions as part of its latest webinar on the future of digital publishing m ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital publishing #research carried


With Readers Still Willing to Pay, Is Publishing Catching a Break?

In the New Republic, Evan Hughes argues that the book business has fared far better than music, movies and other media in sustaining its value to consumers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book business


Kobo removes all self-published titles. Is this censorship, an overreaction, or just good sense?

Amazon, Barnes & Noble, and Kobo removed self-published pornographic titles from their sites and Kobo stopped sales of self-published titles altogether. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-10-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #barnes noble #good sense #self-published titles


Pinterest Drives More Traffic to Publishers Than Twitter, LinkedIn, Reddit Combined

When it comes to referral traffic from social networks, there's Facebook and Pinterest — and then there's everyone else. Facebook accounted for more than 10% of overall traffic to publishers in September, by ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #social networks #referral traffic


Ether for Authors: Is It Time for Publishing to Call a Truce?

Porter Anderson looks at the Frankfurt Book Fair, at Sprint Beyond the Book and Book Sprints, at pen names, and more in Ether for Authors this week. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #porter anderson


Digital Publishers Are Fighting the Shift to Programmatic

Are digital sellers undermining the move to automated buying? For a long time, online publishers have worried that the shift to programmatic would undercut their premium business. Some have even created their own private exchanges and are c ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #private exchanges #online publishers #long time #digital publishers


How Much is Too Much? Getting the Content Balance Right in Digital Publishing

As digital publishing slowly but surely comes to eclipse traditional, printed media a big question arises: what happens to the publishing schedule when there are no fixed dealines? This is a problem being tackled head on by the Financial Time ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing schedule #printed media #digital publishing


AMP Reissues Self-Published Book of Poems

Andrews McMeel Publishing has moved quickly to produce and promote Lang Leav’s Love & Misadventure, a 176-page volume containing 75 poems, as well as prose and illustrations, in which the author ruminates upon the highs and lows that inevitably accompany romantic relationships. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #love misadventure #moved quickly


Publishing’s Leap of Faith

Ed Nawotka examines the publishing industry's changing relationship with data and how that might or might not impact the way publishers acquire and sell books. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sell books #publishing industry


AUDIO: Morrissey book published as classic

Author of Morrissey Dr Gavin Hopps and former literary editor of The Times Erica Wagner, discuss the decision made by Penguin to classify Morrissey's new autobiography as a classic. Continue reading at BBC World

[ BBC World | 2013-10-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #decision made #literary editor


Frankfurt Book Fair 2013: HC Wins Self-Published Novel In Major Buy

In what is rumored to be a deal worth $500,000, Jennifer Brehl at HarperCollins’s William Morrow imprint bought North American rights to Tina Seskis’s novel, One Step Too Far. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #tina seskis #major buy


Frankfurt Book Fair 2013: What Is a Publisher Now?

The publishing industry is in the midst of a rapid, tech-fueled period of change, but what does that change mean for the future of the business? That was the question posed to an opening panel at the 2013 Frankfurt Book Fair: What Is a Publisher Now? Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #opening panel #question posed #publishing industry


Videos from Frankfurt: CONTEC, Publishers Launch and More

The Publishing Perspectives team attended CONTEC Frankfurt and Publishers Launch at the Frankfurt Book Fair to find out what the crowds were buzzing about. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishers launch