[caption id="attachment_180434" align="alignright" width="300"] Click image to download the Playbook[/caption] Long before Apple introduced Intelligent Tracking Protection in its Safari browsers—making traffic “anonymous” and untargetable in advertisers’ minds—publishers were struggling to monetize mobile web traffic. Despite more than 10 years of surging mobile traffic, few publishers have found good solutions for driving revenue from this channel. But don’t despair, the imminent demise of the third-party tracking cookie and new technology designed specifically to enhance mobile site speed and ad delivery are set to revitalize the space and enable publishers to maximize mobile web revenue opportunities. Of course, it won’t be simple. A mobile monetization strategy is definitely not plug and play. Mobile monetization strategies are about the bigger picture—a coordinated effort around several distinct digital publishing areas that ensure both better user experience and optimal monetization. Better site performance means increased pageviews, equaling more impressions and ultimately higher revenue. With this in mind, our sister brand AdMonsters developed a playbook aimed at helping you navigate these challenges. It dives into the nuances of each of the areas mentioned above, illustrate how they're interconnected and assist you in making your mobile web performance the best it can be. DOWNLOAD THE PLAYBOOK! The post How Publishers Can Monetize the Mobile Web appeared first... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-05-11 18:00:21 UTC ]
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To kick off a week-long series on agents and self publishing from guest editor Porter Anderson, we start by reopening the discussion on literary agents as publishers. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-15 00:00:00 UTC ]
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A graphic novel adaptation of the life of Gabriel García Márquez published by Rey+Naranjo in Bogota has brought new attention to Colombia's graphic novel industry. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-12 00:00:00 UTC ]
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BuzzFeed is famous for it, Facebook and Twitter embraced it, and The Atlantic got blasted for it. Native advertising may be all the rage, but if brands and publishers aren’t careful, it could trigger some regulatory repercussions, analysts ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-11 00:00:00 UTC ]
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It was a full day of tech news Wednesday, with a federal judge ruling that Apple conspired to raise the price of ebooks and T-Mobile introducing a new plan that makes it possible for customers to change their smartphones more often. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-07-11 00:00:00 UTC ]
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Apple has been found guilty of colluding to raise ebook prices. Financial ramifications aside, has the judgement damaged publishing's reputation with consumers? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-11 00:00:00 UTC ]
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Sony's already said that it's making game publishing on PlayStation 4 even easier than it is on the PlayStation 3, but Senior Account Manager of Development at Sony Computer Entertainment Europe Agostino Simonetta today explained exactly what that means. Sony's apparently applying a "four... Continue reading at Engadget
[ Engadget | 2013-07-11 00:00:00 UTC ]
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#playing field
#personal relationship
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Instagram today made its three-weeks-old videos feature embeddable, giving publishers and marketers another option to Twitter Vine, YouTube and Vimeo when it comes to making content more multimedia. In other words, anybody can now grab an Instagram video or photo and post it on their own... Continue reading at AdWeek
[ AdWeek | 2013-07-10 00:00:00 UTC ]
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#hit publish
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Poland's Kwiaty Orientu publishing company delivers translated editions of South Korean literature to a Polish speaking audience. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-10 00:00:00 UTC ]
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Goldman Sachs and Singapore's Temasek have invested $110 million in Shanda Cloudary, China's leading digital publishing platform, now valued at $600 million. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-10 00:00:00 UTC ]
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Fewer magazines were launched in the first half of 2013 than in the same period a year ago, but, on the bright side, a lot fewer folded this year than last, according to MediaFinder.com. The online database of U.S. and Canadian publications released its first-half survey on Monday.And though... Continue reading at Crains New York
[ Crains New York | 2013-07-08 00:00:00 UTC ]
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SAN FRANCISCO -- Facebook Chief Operating Officer Sheryl Sandberg is in South Korea officially to promote her book "Lean In." But sources told the Korea Herald that she was also taking the opportunity to lean on Samsung Vice President Shim Soo-ok to form a mobile partnership with the giant... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-07-06 00:00:00 UTC ]
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The outgoing c.e.o. of HarperCollins Victoria Barnsley has warned publishers against trying to... Continue reading at The Bookseller
[ The Bookseller | 2013-07-04 00:00:00 UTC ]
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Digital publishers are in trouble. There is incredible competition for direct buys from agencies. This is the cash cow, and if publishers had their preference, this is where 90% of their sales would go. Ad sales is a people- and creative-driven busin ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-03 00:00:00 UTC ]
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Lynn Liedman wakes up every morning looking for the Minneapolis Star Tribune. She’s been a loyal subscriber for years, but it wasn’t until this summer that she really got hooked. She’s not reading for news. Inst ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-03 00:00:00 UTC ]
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The continuing growth of digital publishing has put even more energy into the flourishing genres of SF, fantasy, mystery and romance publishing, says Wired. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-03 00:00:00 UTC ]
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This month's starred reviews from BlueInk Review of self-published books includes several "stay-up-all-night-until-your-eyes-bleed" thrillers, as well as a memoir from the ringmaster of The Big Apple Circus. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-03 00:00:00 UTC ]
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Paula Deen was supposed to release "Paula Deen's New Testament: 250 Favorite Recipes, All Lightened Up" in October. But Ballantine Books canceled the release, even though it was already No. 1 in pre-orders on Amazon. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-07-02 00:00:00 UTC ]
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By Samir "Mr. Magazine" Husni David Carey, president of Hearst Magazines, believes that people crave "spontaneous combustion" from their media purchases. "We live in this on-demand world," Carey elaborates.... Continue reading at Publishing Executive
[ Publishing Executive | 2013-07-02 00:00:00 UTC ]
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This morning Upworthy.com, which crested at 30 million unique visitors in May thanks to a runaway viral hit, announced that they've started piloting sponsored posts to generate revenue, and shared with Fast Company a bit of their secret sauce. Founded 14 months ago by Moveon.org's Eli Pariser... Continue reading at Fast Company
[ Fast Company | 2013-07-01 00:00:00 UTC ]
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Mozilla was thrust back into the spotlight last week when the tech company again made clear it intends to block third-party cookies on Firefox. This week the Interactve Advertising Bureau fired back with another angry missive. But how are digital publishers taking the news? Doug Weaver, CEO of... Continue reading at AdWeek
[ AdWeek | 2013-06-28 00:00:00 UTC ]
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