How Ozy leans on The New York Times and Wired to build its newsletter subscriptions

"A rising tide raises all boats" is the new distribution strategy for many publishers. While many sites have inked cross-promotion deals to get their content on other publishers' Facebook page, millennial news site Ozy is targeting partners' inboxes. With its co-branded emails, Ozy is piggybacking off of the newsletter bases of The New York Times, Wired and TED. The emails have helped add 100,000 new subscribers to its own email and 1 million new readers overall, according to Ozy. Ozy's focus on email comes as publishers are realizing how little control they have over Facebook algorithm and are looking for distribution channels that they can own themselves. The post How Ozy leans on The New York Times and Wired to build its newsletter subscriptions appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-02-17 00:00:00 UTC ]
News tagged with: #distribution strategy #facebook algorithm #distribution channels

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Premiership rugby: Sun and Times subscribers get online and mobile clips

News UK extends digital sport offering beyond Premier League and Champions League football, with BT retaining TV rightsSun and Times publisher News UK has snapped up the online and mobile clip rights to Aviva Premiership rugby, bolstering its online sports content following its aquisition of... Continue reading at The Guardian

[ The Guardian | 2014-02-28 00:00:00 UTC ]
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How Busy People Make Time To Read--And You Can Too

Haven't finished a book since college? Between work, family, and social lives, trying to find time to read can be more effort than relaxing hobby. Here's how to make more time for your favorite page-turners.Reading is one of the most pleasurable activities out there. On a scale of human... Continue reading at Fast Company

[ Fast Company | 2014-02-27 00:00:00 UTC ]
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Two Digital Executives Leaving Time Inc.

Fran Hauser and John Cantarella, two top digital executives at Time Inc., are leaving the company ahead of its spinoff, each said this week.Ms. Hauser has spent 10 years with the publisher, rising to digital president of Time Inc.'s Style and Entertainment Group, which included People,... Continue reading at Advertising Age

[ Advertising Age | 2014-02-27 00:00:00 UTC ]
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PW Talks with Rabbi Amy Eilberg: Building Peace

In "From Enemy to Friend: Jewish Wisdom and the Pursuit of Peace," Rabbi Amy Eilberg offers a practical guide to fulfillment of the Jewish religious commandment to “pursue peace” at all levels of life. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-26 00:00:00 UTC ]
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Skip The Hedge Fund: We Need Young People To Take Risks And Build Inspiring Things

Our definition of success has become narrow, boring, and limited. If we want young people to be creative and innovative, we need to reward them for it. The following is an excerpt from Smart People Should Build Things by Andrew Yang. Copyright 2014 Andrew Yang. Reprinted courtesy of Harper... Continue reading at Fast Company

[ Fast Company | 2014-02-24 00:00:00 UTC ]
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Patreon Raises $2.1 Million for Subscription-Based Crowdfunding Platform

In what could be the biggest variation on crowdfunding, San Francisco Patreon has raised $2.1 million in funding for its subscription-based system. Patreon allows fans to pledge recurring payments to a creator rather than provide one-off support to a single project. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-24 00:00:00 UTC ]
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Time to rethink the publishing internship?

Gawker's new Recruits program will gauge prospective writers not on the writing itself, but rather what kind of traffic that writing generates. That's a uniquely digital spin on the idea of the internship, which is the traditional way that publications find and mold new hires. But instead of... Continue reading at Digiday

[ Digiday | 2014-02-21 00:00:00 UTC ]
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Five Graphic Novels Nominated for L.A. Times Book Prize

Nominees for the 34th annual L.A. Times Book Prizes have been announced and include five finalists for the graphic novel prize. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-20 00:00:00 UTC ]
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Inside Nubico, Spain’s Latest Ebook Subscription Service

We talk to David Fernández Payatos, CEO of Nubico, the Spanish ebook subscription service that is looking to acquire 30% of Spain's e-reading market. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-19 00:00:00 UTC ]
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2013 L.A. Times Book Prize Finalists Announced

Fifty titles in 10 categories are in contention for the awards, which will be revealed in April. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-19 00:00:00 UTC ]
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First-Time Exhibitors Target Toy and Specialty Retailers at Toy Fair 2014

This year's New York International Toy Fair was characterized by steady traffic on the show floor, key customers roaming the aisles of the Javits Center, orders being written, and meetings being accomplished. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-18 00:00:00 UTC ]
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Erotic book loans at all time high

New data suggests that the borrowing of erotic fiction from UK public libraries has leapt by 500%, in what is being called the 'Fifty Shades' effect. Continue reading at BBC News

[ BBC News | 2014-02-14 00:00:00 UTC ]
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BBC prepared to pay 'in excess of £15m' to build new EastEnders set

Corporation wants new facilities to drag soap out of 1980s into 21st century and more gentrified east London.The cost of building the new set for BBC1's EastEnders is likely to top £15m, a tender document for the sprawling lot in north London has revealed.The new facilities at the BBC's studios... Continue reading at The Guardian

[ The Guardian | 2014-02-14 00:00:00 UTC ]
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Will the Comcast-Time Warner Cable Merger Hurt Publishers?

Critics of the merger worry Comcast will have unmatched bargaining power in dealing with media companies, essentially turning Comcast into a gatekeeper able to toll digital media companies for faster access to its network. The post Will the Comcast-Time Warner Cable Merger Hurt Publishers?... Continue reading at Digiday

[ Digiday | 2014-02-14 00:00:00 UTC ]
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Google's New Real-Time Audience Measurement Is a Brand Play

Google announced a new partnership with comScore today that it said will improve its ability to tell brand marketers about their digital campaigns. Google touted a new measurement tool—available to DoubleClick advertisers and publishers—that will deliver real-time data about who is seeing ads... Continue reading at AdWeek

[ AdWeek | 2014-02-11 00:00:00 UTC ]
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IAB To Advertisers: Time to Step Up Your Mobile Game

The Interactive Advertising Bureau primarily exists to help grow the pie of digital advertising dollars. So, as it kicks off its annual leadership meeting this week, it's focusing on where that growth is expected to occur: mobile.Today, the IAB -- along with a group of publishers including AOL,... Continue reading at Advertising Age

[ Advertising Age | 2014-02-10 00:00:00 UTC ]
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Times Co. Reports Digital Subscriber Increase, but Continued Ad Declines

The New York Times Company said it added digital subscribers and slowed its declines in print and digital advertising revenue during the fourth quarter of 2013, a year of transition for the newspaper publisher. For all of 2013, revenue from digital ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-02-06 00:00:00 UTC ]
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Time Inc. Ad Revenue Grows, but Only Because It Bought AmEx Publishing

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[ Advertising Age | 2014-02-05 00:00:00 UTC ]
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Charlie Chaplin's only novel published for the first time

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[ The Guardian | 2014-02-04 00:00:00 UTC ]
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