How Ozy leans on The New York Times and Wired to build its newsletter subscriptions

"A rising tide raises all boats" is the new distribution strategy for many publishers. While many sites have inked cross-promotion deals to get their content on other publishers' Facebook page, millennial news site Ozy is targeting partners' inboxes. With its co-branded emails, Ozy is piggybacking off of the newsletter bases of The New York Times, Wired and TED. The emails have helped add 100,000 new subscribers to its own email and 1 million new readers overall, according to Ozy. Ozy's focus on email comes as publishers are realizing how little control they have over Facebook algorithm and are looking for distribution channels that they can own themselves. The post How Ozy leans on The New York Times and Wired to build its newsletter subscriptions appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-02-17 00:00:00 UTC ]
News tagged with: #distribution strategy #facebook algorithm #distribution channels

Other Publishing stories related to: 'How Ozy leans on The New York Times and Wired to build its newsletter subscriptions'


Brazil, “A Land of Many Voices,” Comes to New York

Prior to the Frankfurt Book Fair, the German Book Office in New York hosted a party celebrating Brazil as this year's Guest of Honor Country. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #honor country


'The Time Traveler's Wife' gets a sequel

A preview of the upcoming sequel is available via the recently released ebook edition of 'The Time Traveler's Wife.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time traveler


Canadian Publishing, 2013: A Time of Opportunity

Despite some trouble spots, Canadian publishers are seeing opportunites for growth. Check out our special report on the state of Canadian publishing to get the scoop on what's really going on in this market of 34-million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #canadian publishing #trouble spots #canadian publishers #special report


The Opportunities and Casualties of the Time Inc. Spinoff

With Time Inc. spinning off from Time Warner early next year, what will happen to the corporate entanglements between the two? The fact is, there hasn’t been that much synergy to speak of, but some relationships will be affected. Those in the crosshairs include: CNNMoney.com The spinoff’s... Continue reading at AdWeek

[ AdWeek | 2013-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #important resource #editors alike


Amazon title on Financial Times shortlist

The Financial Times and Goldman Sachs Business Book of the Year shortlist has been announced,... Continue reading at The Bookseller

[ The Bookseller | 2013-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year shortlist


Q&A: Nancy Gibbs, Time’s New Managing Editor

Nancy Gibbs has been a long-time member of Time, but with Richard Stengel's departure to the U.S. Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nancy gibbs #managing editor


Time Inc. Is Ready to Launch Its Ambitious New Video Strategy

Last November, then-Time Inc. CEO Laura Lang announced that the company was gearing up to launch a digital video unit complete with new studios and programming, plus a new leader in former Meredith video exec J.R. McCabe, Time Inc.’s first svp, video. It wasn’t exactly a revolutionary move—other... Continue reading at AdWeek

[ AdWeek | 2013-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #live show #mobile space


China’s CN Times Books Debuts U.S. List

CN Times Books is the U.S. publishing subsidiary of Beijing Media Time Book Co. Ltd., one of the largest trade book publishers in China. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-13 00:00:00 UTC ]
More news stories like this |


Time’s Top Editor Leaving for State Dept.

With a new CEO and a new set of titles, it's been a busy week (in the midst of a busy year) for Time Inc. Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #busy week #busy year


Lucky Editor Eva Chen Wants To Build A Magazine You Can Talk To

"I love Times Square." Those might not be the words you would expect to hear out of the mouth of a fashion magazine editor, but this kind of statement is typical of Eva Chen, the new editor–in–chief of Lucky Magazine. Since her arrival in June, now with two issues under her belt, she has been... Continue reading at Fast Company

[ Fast Company | 2013-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fashion magazine #fashion world #decade ago #peer review


Behind Time Inc. Purchase of American Express Publishing Lies a Long History

After a two-decade-long relationship between the magazine giant Time Inc. and American Express, Time Inc. plans to close quickly on its purchase of American Express’s publishing division. “This 20-year courtship is finally bei ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long history #american express #publishing division


People Tries New Tiered-Subscription Model

People is revamping its subscription model, putting a premium on its digital products and adding new entry points. Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #subscription model #digital products #entry points


Google+ rolls out features to help publishers build Web audience

SAN FRANCISCO — As part of its increasingly aggressive moves to get more people to use Google+ and to keep Facebook and Twitter from dominating the social networking business, Google is rolling out two new tools that it says will help authors and publishers build a bigger audience on the Web.     Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bigger audience


Graphic Novel “Beirut 1990″ is a Timely, Fresh Treatment of War

The new translation of the graphic novel Beirut 1990 is a timely reminder that when it comes to depicting the reality of war, sometimes waiting a while is best. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #timely reminder #fresh treatment


Take A Look At New York's Tiny, Secret Libraries

"The premise of Little Free Library is take–a–book, return–a–book," explains Ian Veidenheimer of The Architectural League of New York, who helped coordinate the project to bring these tiny libraries to New York. When the project has deployed in other cities, the books are usually guarded by a... Continue reading at Fast Company

[ Fast Company | 2013-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international literature #public spaces #east village


New York City Has An Internet Inequality Problem

Last Monday night, Mark Zuckerberg published a post announcing Facebook's new initiative to bring Internet access to the developing world. The blueprint for internet.org mapped out how Facebook and a host of phone company allies might connect an additional 5 billion people online through more... Continue reading at Fast Company

[ Fast Company | 2013-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #report revealed #president obama #public libraries #online learning


DOJ offers to cut injunction time in Apple ebook case, stays firm on key points

The US Justice Department was insistent that its proposed injunction against Apple for alleged ebook price fixing was the proper remedy earlier this month, but it's now willing to budge on that somewhat. As Reuters reports, the DOJ has offered to cut the length of the injunction from ten to five... Continue reading at Engadget

[ Engadget | 2013-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #key points #justice department #publishers starting #external monitor #harsh criticism #antitrust laws #latest proposal


Blurb: Making Books in Real Time

Books, including Blurb books, were always kind of after the fact,” said Eileen Gittins, CEO of Blurb, the fast-growing POD self-publishing platform. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #making books #real time


Condé Nast launches Amazon subscription service

Condé Nast and Amazon have struck a deal in which the online giant will begin managing print and digital subscriptions for Condé titles, the companies said on Tuesday.The program, called All Access, is meant to simplify the subscription process by sending potential subscribers from the... Continue reading at Crains New York

[ Crains New York | 2013-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #single-copy sales #audited media #vanity fair #bon appetit #golf digest #issue media #tablet editions


Condé Nast Cuts Deal With Amazon To Turn Magazine Subscriptions Into An All–Access Business

Condé Nast has struck a deal with Amazon that will give the Vogue, Vanity Fair, and New Yorker publisher access to 200 million potential new subscribers who are already spending money shopping on Amazon, according to a Reuters exclusive. The deal, the first of its kind, will allow Condé Nast to... Continue reading at Fast Company

[ Fast Company | 2013-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print editions #vanity fair #direct mail #digital readers