"A rising tide raises all boats" is the new distribution strategy for many publishers. While many sites have inked cross-promotion deals to get their content on other publishers' Facebook page, millennial news site Ozy is targeting partners' inboxes. With its co-branded emails, Ozy is piggybacking off of the newsletter bases of The New York Times, Wired and TED. The emails have helped add 100,000 new subscribers to its own email and 1 million new readers overall, according to Ozy. Ozy's focus on email comes as publishers are realizing how little control they have over Facebook algorithm and are looking for distribution channels that they can own themselves. The post How Ozy leans on The New York Times and Wired to build its newsletter subscriptions appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-02-17 00:00:00 UTC ]
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Pointing to the need for pricing flexibility at a time when bookstores face a growing number of economic challenges, some booksellers question whether it’s time for publishers to stop printing suggested retail prices on book covers and dust jackets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-22 00:00:00 UTC ]
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For some authors, a demanding era for publishing calls for complicated stories not cautious and conservative ones and they're finding readersBetween the decline of the traditional bookshop and the internet wrecking our concentration, many thought the novel was on its last legs. With all the... Continue reading at The Guardian
[ The Guardian | 2014-08-20 00:00:00 UTC ]
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Audrey Niffenegger is writing a sequel to her best-selling debut novel The Time Traveler’s... Continue reading at The Bookseller
[ The Bookseller | 2014-08-18 00:00:00 UTC ]
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McFly band members Tom Fletcher and Dougie Poynter say they are thinking of introducing more... Continue reading at The Bookseller
[ The Bookseller | 2014-08-18 00:00:00 UTC ]
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Celebrities like Hillary Clinton have been sharing some of their favorite reading locations. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-08-13 00:00:00 UTC ]
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Over the past few years, some regional booksellers associations have moved away from holding fall trade shows in favor of onferences or forums to reflect a greater emphasis on authors and education. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-08 00:00:00 UTC ]
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The Japanese bookstore chain is adding western comics and graphic novels at its New York City store with plans to also host events and add related pop culture merchandise. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-06 00:00:00 UTC ]
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Second-quarter advertising revenue at Time Inc., the nation's largest magazine publisher, increased 3% compared to the second quarter of 2013, the company said Tuesday in its first quarterly earnings announcement since spinning off from Time Warner in June. Growth was driven partly by a 12%... Continue reading at Advertising Age
[ Advertising Age | 2014-08-05 00:00:00 UTC ]
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After the BBCs commissioning of Walter, a police comedy drama submitted by ITVs Kevin Lygo under the pseudonym Ruby Solomon, some commissioners are said to be wearily preparing to find out all the names of their rivals kids, so theyre ready in future for scripts by good but unknown writers for... Continue reading at The Guardian
[ The Guardian | 2014-08-03 00:00:00 UTC ]
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With the launch of Kindle Unlimited (KU), Amazon’s subscription service, consumer-oriented ebook subscription services are beginning to look like a coming thing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-01 00:00:00 UTC ]
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'The Wake,' by Paul Kingsnorth was reportedly published by the website Unbound, which funds the publishing of books through donations. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-26 00:00:00 UTC ]
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Oyster, the ebook subscription service with nearly half a million titles, launched in 2013. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-25 00:00:00 UTC ]
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Four American authors made the cut, including Joshua Ferris and Karen Joy Fowler. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-25 00:00:00 UTC ]
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TheReadingRoom, a book discovery, reading, and e-commerce service, recently relaunched its website and relocated its headquarters to New York City, and it continues to roll out new services and features. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-18 00:00:00 UTC ]
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Amazon introduced a $9.99- a-month service for unlimited Kindle ebook downloads, letting customers devour books like they binge on TV services like Netflix and Amazon Prime.Kindle Unlimited includes more than 600,000 Kindle books and thousands of audiobooks from Audible Inc., Amazon said today... Continue reading at Advertising Age
[ Advertising Age | 2014-07-18 00:00:00 UTC ]
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We look at how Amazon's new ebook subscription service stacks up against similar offerings from Oyster and Scribd in terms of publisher deals, number of books, and the number of books you'll actually want to read. Continue reading at PC World
[ PC World | 2014-07-18 00:00:00 UTC ]
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Amazon entered the ebook subscription market Friday by launching Kindle Unlimited, a Netflix-like subscription service for ebooks available for $9.99 a month. Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-07-18 00:00:00 UTC ]
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Time Inc. has created an eight-person unit to focus on native advertising at the publishing company, led by a staffer from the editorial side, Sports Illustrated Group Creative Director Chris Hercik, and another from the business side, Senior VP-Marketing and Sales Development Priya Narang.Mr.... Continue reading at Advertising Age
[ Advertising Age | 2014-07-17 00:00:00 UTC ]
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The $9.99 monthly service offers access to more than 600,000 books and audiobooks.Now the go-to place for electronics, groceries, and pretty much everything else, Amazon's e-commerce empire was built atop books. The site hasn't forgotten about its roots--it is reportedly testing an ebook and... Continue reading at Fast Company
[ Fast Company | 2014-07-17 00:00:00 UTC ]
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There is a long-held belief among content publishers -- including many we are partnered with -- that they shouldn't pay to amplify their content. Their clear aversion most often comes from some dogmatic belief that quality content doesn't require paid promotion. For them, paying to promote... Continue reading at Advertising Age
[ Advertising Age | 2014-07-17 00:00:00 UTC ]
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