How Ozy leans on The New York Times and Wired to build its newsletter subscriptions

"A rising tide raises all boats" is the new distribution strategy for many publishers. While many sites have inked cross-promotion deals to get their content on other publishers' Facebook page, millennial news site Ozy is targeting partners' inboxes. With its co-branded emails, Ozy is piggybacking off of the newsletter bases of The New York Times, Wired and TED. The emails have helped add 100,000 new subscribers to its own email and 1 million new readers overall, according to Ozy. Ozy's focus on email comes as publishers are realizing how little control they have over Facebook algorithm and are looking for distribution channels that they can own themselves. The post How Ozy leans on The New York Times and Wired to build its newsletter subscriptions appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-02-17 00:00:00 UTC ]
News tagged with: #distribution strategy #facebook algorithm #distribution channels

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A Good Time for Independent Presses: Spotlight On New England 2014

Boston-based Beacon Press, the area’s oldest small press, is marking its 160th anniversary this year with a new tag line, “Igniting Hearts and Minds,” and a new colophon that hearkens back to early last century. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
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Sarabande to Open New York Office

The publisher's editorial, production, and development teams will keep a Louisville base. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-17 00:00:00 UTC ]
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Comics Artists Lust, Yang Win L.A. Times Book Prizes

Comics artists Gene Luen Yang and Ulli Lust have been awarded L.A. Times Book Prizes for Young Adult Literature and Graphic Novels respectively for 2013. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-14 00:00:00 UTC ]
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L.A. Times Festival of Books Hits the Mark Again

The spirit of literary camaraderie makes itself known at the 19th L.A. Times Festival of Books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-13 00:00:00 UTC ]
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'Mabel and Me's' Jon Boorstin heads to L.A. Times Festival of Books

Mabel Normand, who came to fame at Mack Sennett's Keystone Studios, was one of the top comedy stars of the silent era. Besides appearing in several shorts with Charlie Chaplin and Fatty Arbuckle, Normand also wrote, produced and directed these slapstick comedies. She's the subject of "Mabel and... Continue reading at Los Angeles Times

[ Los Angeles Times | 2014-04-04 00:00:00 UTC ]
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Johnson wins Sunday Times EFG Short Story Award

Pulitzer Prize winner Adam Johnson has won the Sunday Times EFG Short Story Award for his short... Continue reading at The Bookseller

[ The Bookseller | 2014-04-04 00:00:00 UTC ]
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Scribd Adds Lonely Planet to Subscription Service

Scribd has reached an agreement with Lonely Planet to add hundreds of its travel guides to the Scribd ebook subscription service. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #subscription service #lonely planet #travel guides


Comcast joins Time Warner Cable in Consumer Reports' doghouse

The merger partners are two of America's least favorite cable companies, according to the magazine's new survey.Merger partners Comcast Corp. and Time Warner Cable Inc. are two of America's least favorite cable companies, according to a new survey from Consumer Reports.     Continue reading at Los Angeles Times

[ Los Angeles Times | 2014-03-26 00:00:00 UTC ]
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Building The Next Pixar

Some of Pixar's most illustrious alums, steeped for decades in Pixar's potent creative culture, reveal how they apply the company's philosophies of success to their own ventures--and you can, too.While working as an animator in London in the late 1990s, Suzanne Slatcher spent her lunch breaks at... Continue reading at Fast Company

[ Fast Company | 2014-03-26 00:00:00 UTC ]
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Sara Miles: God, One City Block at a Time

Sara Miles, once a war reporter in Central America, didn’t give religion much thought then. Now she is an Episcopal lay liturgist and preacher taking to the streets of San Francisco and finding God there. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-26 00:00:00 UTC ]
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With 'Orphan Train,' Author Finds Bestsellerdom Fifth Time Around

Sixty thousand is the number of copies Christina Baker Kline thought her newest book, "Orphan Train," might sell in her "wildest dreams." For a midlist author on her fifth novel, it was a lofty number. It turns out, it was also way too low. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-26 00:00:00 UTC ]
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8 Ways Oyster Books Can Rule the Ebook Subscription Market

In the six months since its debut, the $14 million Oyster ebook subscription platform has yet to take off. What's lacking? What could be improved? We advise. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-25 00:00:00 UTC ]
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New York hub for Macmillan Science and Education

Macmillan Science and Education has signed a longterm lease on new premises in New York, bringing... Continue reading at The Bookseller

[ The Bookseller | 2014-03-25 00:00:00 UTC ]
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Campaigners offered space in Kensal Rise library building

The Friends of Kensal Rise Library look set to be running a community library on the ground floor... Continue reading at The Bookseller

[ The Bookseller | 2014-03-24 00:00:00 UTC ]
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Ukrainian Book Publishing Fears Hard Times Ahead

Ukraine's new government is considering withdrawing support for the publishing industry and eliminating tax and other benefits for publishers to save cash. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-24 00:00:00 UTC ]
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Majority of North Yorks libraries could go to volunteers

North Yorkshire County Council is considering passing 23 of its 35 libraries to volunteers,... Continue reading at The Bookseller

[ The Bookseller | 2014-03-24 00:00:00 UTC ]
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Why Forbes sees a platform approach building its brand, not diluting it

For a 97-year-old magazine publisher, Forbes is no shrinking violet. CEO and president Mike Perlis on why the critics have got it wrong.The post Why Forbes sees a platform approach building its brand, not diluting it appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-03-18 00:00:00 UTC ]
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Trophy Wife Star Albert Tsai Spends His Free Time Reading Harry Potter Books

Specs Who Albert Tsai Age 9 Accomplishments Stars as Bert on ABC’s Trophy Wife (Tuesdays at 9:30/8:30c) Base Los Angeles I’ve read that you take all of your classes online. What’s that like? Yeah, I’m homeschooled. When I’m on set, there’s a studio teacher who helps me with my work. I like it,... Continue reading at AdWeek

[ AdWeek | 2014-03-17 00:00:00 UTC ]
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Apple: No Consent for Damages Trial in New York

In a reply brief filed late last week, Apple rejected claims that it consented to a damages trial in New York, or that its conduct represented a waiver of its right to have the trial moved. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-17 00:00:00 UTC ]
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Will Newsweek and Time rekindle a rivalry?

Newsweek has a big scoop in print -- print! -- this week. The revived weekly has generated a significant amount of online buzz with its claims to have unmasked the creator of Bitcoin. Yesterday, as it happens, Time magazine unveiled its own splashy new Website. You'd be forgiven for asking... Continue reading at Digiday

[ Digiday | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #significant amount