How One Publisher Is Using Data to Make Insanely Viral Facebook Videos for Millennial Moms

This spring, Blossom posted a Facebook video that began with an image of women's underwear and featured seven tidy hacks for organizing your clothes. The post racked up a staggering 382 million views and nearly 12 million shares, making it the most viral video in Facebook history, according to the company and data from Shareablee,... Continue reading at 'AdWeek'

[ AdWeek | 2017-08-21 00:00:00 UTC ]
News tagged with: #millennial moms #facebook video #viral video

Other Publishing stories related to: 'How One Publisher Is Using Data to Make Insanely Viral Facebook Videos for Millennial Moms'


Take It From a Publishing Pro: The Photobook Format Is Up for Grabs

Lesley Martin chats with WIRED about the busy fall season of photobook fairs and events, jurying, desert island photobooks, self-publishing, presages, Rob Hornstra, Japanese design, and her favorite paper.     Continue reading at Wired

[ Wired | 2013-11-12 00:00:00 UTC ]
More news stories like this |


Pan Macmillan deal for self-published author

Pan Macmillan has acquired five self-published and two unpublished novels by bestselling ebook... Continue reading at The Bookseller

[ The Bookseller | 2013-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published author #pan macmillan #unpublished novels #bestselling ebook


The Heart of the Publishing World Depends on Where You Are

Like mapmakers, we tend to put where we reside at the center of the world. It's natural: for most publishers it's the trade closer to home that's the lifeblood of your business. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-11 00:00:00 UTC ]
More news stories like this |


Amazon Publishing: More Than Bricks-and-Mortar

Daphne Durham, who is stepping into the role of publisher for Amazon’s adult trade and children’s imprints as Larry Kirshbaum departs, said the company is “delighted” with the sales performance of the unit’s titles to date. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon publishing #daphne durham #adult trade #sales performance


Why Procrastination Doesn't Need A Cure––And Might Even Make You More Productive

Is wasting time as productivity killing as we've always thought, or does it provide a creativity–enhancing escape from the chaos of the world? Stop dawdling and let's explore!Recently, I read a great book and promised to mail it to a friend overseas when I was done, about nine months ago. Today,... Continue reading at Fast Company

[ Fast Company | 2013-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #great book #months ago #post office


November’s Top Reviews of Self-Published Books from BlueInk Review

This month's starred self-published books of note include a fictional tragedy in pre-colonial Nigeria and a memoir where beer pong meets sado-masochism. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top reviews #self-published books #blueink review


Amazon and Facebook: Family members speak out

Amazon CEO Jeff Bezos's wife MacKenzie defends Bezos and Amazon, while Facebook CEO Mark Zuckberg's sister Randi expresses ambivalence about social media. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-11-06 00:00:00 UTC ]
More news stories like this |


VIDEO: The Pike wins non-fiction book award

Author Lucy Hughes-Hallett has won the Samuel Johnson Prize for Non-Fiction for The Pike, her biography of philandering Italian poet and politician Gabriele D'Annunzio. Continue reading at BBC News

[ BBC News | 2013-11-05 00:00:00 UTC ]
More news stories like this |


Ether for Authors: Can Turning Publishing Into a Competition Pay?

Our weekly round-up of web buzz looks at Italy's RCS Libri / Rizzoli Lab effort in co-publishing; self-publishing in Germany; author contracts; and more. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #weekly round- #web buzz #author contracts


Study: Programmatic Strategies Adopted by 85 Percent of Advertisers and 72 Percent of Publishers

 Programmatic buying is exploding according to a recent IAB and Winterberry Group study. However, the study also shows that some hurdles are slowing adoption rates. Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #programmatic buying


98 British publishers folded last year due to ebooks, discounts

Closures were up 42% over the previous year, according to the Guardian. The companies that folded included the 26-year-old healthcare publisher Panos London and Evans Brothers.Ninety-eight British publishers closed their doors in the year ending August 2013. The cause? E-books and online discounts. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online discounts #year due #previous year


Everyone's a Critic, and Everyone Is a Publisher: Brad Stone on MacKenzie Bezos on Brad Stone on Jeff Bezos

I’m grateful to MacKenzie and to every other thoughtful reviewer who shares their perspectives on my book and on this remarkable story. – Bloomberg Businessweek reporter and Jeff Bezos biographer Brad Stone, responding to a one-star review of his new book from MacKenzie Bezos, Jeff Bezos’s wife.... Continue reading at AllThingsD

[ AllThingsD | 2013-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mackenzie bezos #brad stone #jeff bezos #remarkable story


Baker & Taylor Makes a Push to Reach Indies

Baker & Taylor, best known for serving the library market, is working to up its business with independent booksellers in a series of initiatives overseen by David Cully, who was hired by the company six years ago as executive v-p of merchandising and president of retail sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #baker taylor #library market #independent booksellers #executive v- #retail sales


The 2013 Association Publishing Survey

Like the rest of the publishing world, associations went through a traumatic period in 2009. Five years later, the industry is trending upward in the midst of a recovery. Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing world


Association Media: Case Studies in Multiplatform Publishing

Immediacy and accessibility are vital for today’s publisher. And now, multiplatform publishing is no longer a luxury just for consumer brands with flexible liquidity. In fact, there are several non-profit association publishers investing in new product suites that include responsive design... Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #association media #case studies #multiplatform publishing #consumer brands


Publishing Innovator of the Year

By Alyssa DelPrete Publishing Executive and Book Business magazines congratulate the winners of the 2013 Publishing Innovator of the Year Award, which recognizes companies that have demonstrated significant... Continue reading at Publishing Executive

[ Publishing Executive | 2013-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing executive


Publishing Allies: 4 Tips For Creating Productive Media Partnerships

By Denis Wilson It's not uncommon for sister publications within a publishing company to partner on issues or share content. For its October issue, Wired collaborated with fellow Condé Nast title bon appétit on... Continue reading at Publishing Executive

[ Publishing Executive | 2013-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #denis wilson #share content #october issue


Google Plus Remains an Afterthought for Publishers

A recent study by Shareaholic found that Google Plus generated just .04 percent of traffic referrals in September. Facebook, by comparison, drove 10.37 percent. Gigya, an analytics company, found that in the second quarter of this year, 2 percent of social sharing happened through Google Plus,... Continue reading at Digiday

[ Digiday | 2013-10-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post google #publishers appeared #recent study #analytics company


VIDEO: Could bees book win top literary prize?

The winner of the UK's leading award for non-fiction books, the Samuel Johnson Prize, will be announced next week, here Nick Higham speaks to nominated author Dave Goulson Continue reading at BBC News

[ BBC News | 2013-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #non-fiction books


More Book Than Nook: Can Barnes & Noble Makes Its E–Reader Feel Like The Real (Paper) Thing?

To compete against the Kindle, Barnes & Noble is going back to its roots, leveraging decades of bookseller expertise to make its Nook e–reader feel more like a paper book. Released Wednesday, the new Nook Simple Touch GlowLight features a brighter, sharper display; lighter body; improved... Continue reading at Fast Company

[ Fast Company | 2013-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #matchbook service #ve purchased #made strides #customer service