How One Publisher Is Using Data to Make Insanely Viral Facebook Videos for Millennial Moms

This spring, Blossom posted a Facebook video that began with an image of women's underwear and featured seven tidy hacks for organizing your clothes. The post racked up a staggering 382 million views and nearly 12 million shares, making it the most viral video in Facebook history, according to the company and data from Shareablee,... Continue reading at 'AdWeek'

[ AdWeek | 2017-08-21 00:00:00 UTC ]
News tagged with: #millennial moms #facebook video #viral video

Other Publishing stories related to: 'How One Publisher Is Using Data to Make Insanely Viral Facebook Videos for Millennial Moms'


Traditional Publishers Are Struggling as Buying Goes Automated

No one expected publishing companies’ digital revenue to catch up to print overnight, but what does it say when that revenue stream at The New York Times Co., Tribune Co. and Time Inc. is already declining? All said so in their most rec ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional publishers #digital revenue #revenue stream


How Self-Publishing Led Amazon to German Ebook Dominance

In Germany, where fixed price laws demand a level playing field, Amazon's KDP gave its self-published authors an edge when it came to ebooks. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published authors


New publishing divisions for Macmillan Children's Books

Macmillan Children’s Books is creating two new publishing divisions—Macmillan Under... Continue reading at The Bookseller

[ The Bookseller | 2013-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #macmillan children #publishing divisions


Tribune Publishing Cuts 700 Jobs as it Restructures

Tribune Co. chief executive officer Peter Liguori tells employees that “we have decided to unify the non-editorial functions of our publishing businesses,” but “creating these critical efficiencies and ensuring the ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #non-editorial functions #publishing businesses


Alex Ferguson's errors join a grand publishing tradition

He hates making mistakes, but he's made an awful lot in his memoir. Luckily it's a venerable customIs there a special bad elf that creeps out in the pre-Christmas period to wreak havoc with would-be bestsellers? Novelist Helen Fielding and actor David Jason might be forgiven for thinking so,... Continue reading at The Guardian

[ The Guardian | 2013-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #great care


No Game Without Drama: Slovenia’s Publishing Industry in Turmoil

With one of Slovenia's two major publishing conglomerates up for auction, the industry fears the worst; readers, meanwhile, have rallied around a surprise bestseller. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #surprise bestseller


Duly Noted: John Oliver to leave The Daily Show (Video)

It's common practice for musical artists to create their own labels in order to dip into that part of the industry. However, even though it's, more or less, the same thing, New York Yankees shortstop Derek Jeter is taking the uncommon step of launching his own book publishing imprint, Jeter... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2013-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #john oliver #duly noted #common practice #comedy central #daily show


Inquirer/Daily News Publisher Bob Hall Keeps His Job

A judge on Thursday rejected a request to remove Robert J. Hall from his post as publisher of the company that owns the (Philadelphia) Daily News, Inquirer and Philly.com. Philadelphia Common Pleas Judge Patricia McInerney is still consideri ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-11-15 00:00:00 UTC ]
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Shoptalk: Welcome to the Newspaper Publisher's New World

For the past few years, newspaper publishers have prowled their buildings, asking why, and getting some amazing answers. Institutional knowledge is wonderful, but institutional resistance is intolerable. We must invoke a brilliant strategy to conquer ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newspaper publishers #institutional knowledge


Can Latin America’s Music Biz Still Teach Publishing Something?

The print book business in Latin America remains dominant, but digital is rising. Are there lessons to be learned from the music business? Several Argentine music pros weigh in. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latin america #music business


Derek Jeter, S&S Team to Launch Jeter Publishing

New York Yankees superstar shortstop Derek Jeter is joining with S&S to launch Jeter Publishing, an elaborate co-publishing partnership that will release picture books, middle-grade fiction, adult nonfiction, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #derek jeter #middle-grade fiction #adult nonfiction


Publishing salaries ‘a big issue’

Publishers have defended their record as employers after claims that book industry employees are... Continue reading at The Bookseller

[ The Bookseller | 2013-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big issue


PRH Makes Donation for Typhoon Relief

A substantial donation to the Red Cross was made, with concern for the nearly 1,400 PRH employees in the Author Solutions division who work in Cebu, an area very near where the greatest devastation has taken place. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #substantial donation #red cross


Simon & Schuster to publish YouTube hit The Fox

Simon and Schuster Children’s Books is to publish a book based on internet sensation The... Continue reading at The Bookseller

[ The Bookseller | 2013-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster #schuster children #book based


Follett makes 570 redundant

Campus bookselling chain Follett in the US has made 570 people redundant as part of a move to shift... Continue reading at The Bookseller

[ The Bookseller | 2013-11-13 00:00:00 UTC ]
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Publishers Get Traffic Boost From Twitter Photos

By using images in tweets, publications like The Atlantic, Grantland, Slate and Wired are turning tweets into the kind of story previews readers already see on Facebook, the front page of a newspaper or in the contents section of a magazine.The post Publishers Get Traffic Boost From Twitter... Continue reading at Digiday

[ Digiday | 2013-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post publishers #traffic boost #front page


VIDEO: Wonderland artist's books sold

A collection of first edition books illustrated by the Edwardian artist Arthur Rackham has sold for more than £40,000 at auction. Continue reading at BBC News

[ BBC News | 2013-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books sold


Gertrude Stein: The Making of a Children’s Book

Gertrude Stein's children's book, The World is Round, is 75 this year and is being rereleased by Harper Design in a reproduction of the book’s first edition from 1939. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-12 00:00:00 UTC ]
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Pan Macmillan deal for self-published author

Pan Macmillan has acquired five self-published and two unpublished novels by bestselling ebook... Continue reading at The Bookseller

[ The Bookseller | 2013-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published author #pan macmillan #unpublished novels #bestselling ebook