How MyLondon Built a Hyperlocal News Brand From the Ground Up

When news publisher Reach plc launched a new title in December 2018, it was in many ways starting from scratch. Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2020-01-07 17:45:53 UTC ]
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Other Publishing stories related to: 'How MyLondon Built a Hyperlocal News Brand From the Ground Up'


Crikey’s Peter Fray apologises over Walkley outburst as speculation surrounds Chris Dore’s News Corp exit | Weekly Beast

Crikey editor told to pipe down after ‘unacceptable’ heckling of ABC winners. Plus: faint praise from the Australian for its departing editor-in-chiefCrikey’s Peter Fray heckled the Gold Walkley winners during their acceptance speech at Thursday night’s gala journalism awards ceremony, but it... Continue reading at The Guardian

[ The Guardian | 2022-11-18 02:09:22 UTC ]
More news stories like this | News stories tagged with: #thursday night #acceptance speech #news corp


How brands are keeping audiences engaged in a competitive content world

Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday

[ Digiday | 2022-11-16 15:33:50 UTC ]
More news stories like this | News stories tagged with: #senior director #product management #holiday season #google partnered #digital content


Kevin Rudd accuses News Corp of ‘dog-whistling’ over reporting of Daniel Andrews

Former prime minister and media academics criticise reports, but Jeff Kennett says questions are ‘fair play’Get our morning and afternoon news emails, free app or daily news podcastKevin Rudd has accused News Corp Australia’s Herald Sun tabloid of “dog-whistling to conspiracy theorists” over its... Continue reading at The Guardian

[ The Guardian | 2022-11-08 07:13:45 UTC ]
More news stories like this | News stories tagged with: #free morning #daniel andrews #prime minister #fair play #free app #paper published #front-page story #guardian australia #news corp


The Biased Online Book Ratings Systems Undermining Professional Review Sources: Book Censorship News, November 4, 2022

BookLooks, RatedBooks, and more biased online rating systems getting books banned. That, plus this week's book censorship news. Continue reading at Book Riot

[ Book Riot | 2022-11-04 10:40:00 UTC ]
More news stories like this | News stories tagged with: #online book


Podcast ads universally boost brand metrics—and longer ads work better, Nielsen finds

Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age

[ Advertising Age | 2022-10-26 15:52:35 UTC ]
More news stories like this | News stories tagged with: #nielsen finds #nielsen


Murdoch’s succession: who wins from move to reunite Fox and News Corp?

Deal would seal legacy with favoured heirs, but markets question whether companies should merge in the first placeThis week’s 200th anniversary soiree for the Sunday Times gathered some of the biggest names in media at the headquarters of the British Academy of Film and Television Arts in... Continue reading at The Guardian

[ The Guardian | 2022-10-21 14:56:58 UTC ]
More news stories like this | News stories tagged with: #media empire #rupert murdoch #biggest names #british academy #monday night #days earlier #news corp


Frankfurt’s News Conference: A ‘Necessary Understanding’

The 2022 Frankfurter Buchmesse is opened with heartfelt pleasure in a return to Frankfurt — and candid alarm about coming challenges. The post Frankfurt’s News Conference: A ‘Necessary Understanding’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-10-18 22:15:47 UTC ]
More news stories like this | News stories tagged with: #post frankfurt #news conference #frankfurter buchmesse


Rupert Murdoch considering merging Fox and News Corp once again

Merger would combine Fox News and TMZ with newspaper and online news operations, almost a decade after they splitThe two parts of Rupert Murdoch’s media empire are discussing a merger nearly a decade after they split.The merger would combine Murdoch’s Fox News and TMZ assets with News Corp’s... Continue reading at The Guardian

[ The Guardian | 2022-10-15 01:01:11 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #media empire #fox news #york post #news corp


What’s a Book Sanctuary?: Book Censorship News, October 14, 2022

This week's book censorship news, plus a look at US public libraries declaring themselves upholders of the First Amendment Rights of all. Continue reading at Book Riot

[ Book Riot | 2022-10-14 10:40:00 UTC ]
More news stories like this | News stories tagged with: #amendment rights #public libraries


The News Movement and Its Unorthodox Vision Launch in the US

Social news publisher The News Movement launched in the U.S. Wednesday, following a 10-month period where the startup honed its editorial strategy and accrued more than 80,000 followers across the major social media platforms. The publisher has attracted early attention thanks to both the... Continue reading at AdWeek

[ AdWeek | 2022-10-12 11:30:00 UTC ]
More news stories like this | News stories tagged with: #editorial strategy #founding members #news publisher


Who Are The Groups Banning Books Near You?: Book Censorship News, September 23, 2022

Banned Books Week has been a busy week for banning books. That, plus a look at some of the regional groups pushing censorship. Continue reading at Book Riot

[ Book Riot | 2022-09-23 10:40:00 UTC ]
More news stories like this | News stories tagged with: #busy week #banning books #books week


Marketing in the metaverse—what science fiction can teach brands about Web3

With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at Advertising Age

[ Advertising Age | 2022-09-22 09:30:00 UTC ]
More news stories like this | News stories tagged with: #digital space #science fiction


A Banned Books Week Action List: Book Censorship News, September 16, 2022

Take action during Banned Books Week with these action items. That, plus this week's roundup of book censorship news. Continue reading at Book Riot

[ Book Riot | 2022-09-16 10:40:00 UTC ]
More news stories like this | News stories tagged with: #books week


Good news for books: The Washington Post’s book section is back!

Sometime around 2006, everyone in publishing began to lament the death of the book section. In the face of declining readership, budget cuts, and mergers, newspapers began to realize that book review sections did not bring in enough ad revenue to cover their costs and so cut and culled until... Continue reading at Literrary Hub

[ Literrary Hub | 2022-08-26 16:03:34 UTC ]
More news stories like this | News stories tagged with: #book section #declining readership #budget cuts #ad revenue #book review


Bookstore Unions Gain Ground

Over the past two years, pandemic stress and uncertainty have led to a wave of organizing efforts at bookstores around the country. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #organizing efforts


News Corp almost doubles its profits on back of digital advertising and subscribers

Rupert Murdoch’s publishing and media giant attributes record profits and revenue to acquisitions and digital transformationRupert Murdoch’s News Corporation has almost doubled its profits in 2021/22 to a record $US760m ($A1.1bn).The US-listed company owns News Corp Australia, as well as... Continue reading at The Guardian

[ The Guardian | 2022-08-08 23:21:18 UTC ]
More news stories like this | News stories tagged with: #digital advertising #rupert murdoch #news corporation #majority stake #book publisher #news corp


Meta to Stop Paying U.S. Publishers for News Content

Facebook's parent company Meta is telling its U.S. publishing partners that the company will no longer pay for news content that aggregates on Facebook's news tab. Facebook's News Tab and Bulletin newsletters will be put on the back burner as Meta moves forward with investing in AI-based video... Continue reading at AdWeek

[ AdWeek | 2022-07-29 17:11:09 UTC ]
More news stories like this | News stories tagged with: #news publishers #news content #publishing partners


Russian news outlet Novaya Gazeta to be stripped of licence under court order

Russia’s media watchdog demands registration be declared invalid as independent newspaper vows legal fightRussia-Ukraine war: see all our coverageNovaya Gazeta, one of Russia’s last remaining independent news outlets, is under threat after the country’s media watchdog demanded that its website... Continue reading at The Guardian

[ The Guardian | 2022-07-29 02:18:10 UTC ]
More news stories like this | News stories tagged with: #court order


Brands can make Hollywood-level entertainment. This guy proved it

Jae Goodman has spent 16 years convincing brands like Nike, eBay, Doritos, and Chipotle to forgo ads and make content that entertains us instead. It all seemingly happened in a flash for Observatory CEO Jae Goodman. First, on June 9, Apple TV+ announced a multiyear deal with Nike’s Waffle Iron... Continue reading at Fast Company

[ Fast Company | 2022-07-16 07:00:30 UTC ]
More news stories like this | News stories tagged with: #multiyear deal #ted lasso #hannah waddingham #best-selling book


When Books Become Brands, Graphic Design Is Key

In the first of a planned series of webinars focusing on branding as a metaphor for modern times, the American Institute of Graphic Arts hosted a conversation aimed at illuminating how books have become recognizable brands. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #recognizable brands #graphic design #planned series