Publishers need social video to stay relevant on younger-skewing platforms like Snapchat and Instagram. But churning out multiple (good) 15-second videos a day is no simple task. Learn how top digital publishers are taming the social media mess using creative collaboration tools. Sponsored content by Hightail. The post How MTVNews, Refinery29, Elite Daily and Thrillist move at the speed of social video appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-10-25 00:00:00 UTC ]
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Dorling Kindersley is taking a new direction, publishing a list of narrative non-fiction books... Continue reading at The Bookseller
[ The Bookseller | 2013-03-18 00:00:00 UTC ]
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A publisher in Germany is to remove the offensive 'n-word' from one of its children's books, following a complaint from a parent. Continue reading at BBC World
[ BBC World | 2013-03-16 00:00:00 UTC ]
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After 45 years in Northern California, Pomegranate Press is moving its warehouse and offices to a 100,000 sq. ft. building in Portland, Ore.— both as a cost-saving measure and as a means of returning to an urban environment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-03-16 00:00:00 UTC ]
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Simon & Schuster has announced the appointment of Mark Ollard as finance director, beginning... Continue reading at The Bookseller
[ The Bookseller | 2013-03-13 00:00:00 UTC ]
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Publisher Conde Nast is creating video networks based on its Glamour and GQ magazines. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-03-12 00:00:00 UTC ]
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Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study. Continue reading at Folio Magazine
[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
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Guardian Books Online editor Sarah Crown has left her role and will shortly start as editor for... Continue reading at The Bookseller
[ The Bookseller | 2013-02-19 00:00:00 UTC ]
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Waterstones’ publisher liaison manager Sarah Clarke will leave the chain to join Pan... Continue reading at The Bookseller
[ The Bookseller | 2013-02-19 00:00:00 UTC ]
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Random House UK has released a video on YouTube showing some of its biggest authors, including E... Continue reading at The Bookseller
[ The Bookseller | 2013-02-14 00:00:00 UTC ]
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Outside of photos and status updates, Facebook's original shareable content was game activity. So-and-so just planted a new crop, etc. Next Facebook rolled out the Like button, and news articles became popular. Then Facebook debuted its Open Graph in fall 2011 so that someone could listen to a... Continue reading at AdWeek
[ AdWeek | 2013-02-13 00:00:00 UTC ]
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Amazon has patented a technology that allows customers to sell their previously read ebooks, audiobooks, music and movies in the same way that they can now sell print books, DVDs, and CDs. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-12 00:00:00 UTC ]
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It burned through at least $40 million and never came close to turning a profit, but that doesn’t mean The Daily was a failure, according to Robert Thomson, the soon-to-be CEO of News Corp.’s publishing spin-off. “It wa ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-02-08 00:00:00 UTC ]
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The very funny Dave Barry joined us for a video chat from his home in Florida. During our conversation, he turned his laptop so that we could see his pool and his writing desk, where he once found a snake sitting on his can of Diet Coke. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-02-07 00:00:00 UTC ]
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Measuring social traffic should not be confused with engagement—driving a reader to a website is a long way from having them actually interact in a meaningful way with a brand’s content. Continue reading at Folio Magazine
[ Folio Magazine | 2013-01-30 00:00:00 UTC ]
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When it comes to book marketing, social media is a honeytrap, never quite delivering on its promises, but a few simple best practices can vastly improve your results. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-29 00:00:00 UTC ]
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The Verge has started offering advertisers like Ford pre-roll video ads. But in this case, Ford doesn't need its agency, as The Verge produced these Web video spots, using its own technology and editorial staff. Indeed, the tech-centric publication is looking to take native advertising to... Continue reading at AdWeek
[ AdWeek | 2013-01-24 00:00:00 UTC ]
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Captain Hook becomes a Nazi and Peter Pan is a freedom fighter in the series 'Peter Panzerfaust.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-01-10 00:00:00 UTC ]
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Hodder & Stoughton is launching a new personal development list in early 2014, and has... Continue reading at The Bookseller
[ The Bookseller | 2013-01-09 00:00:00 UTC ]
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The cry has gone out that publishers need to engage more with readers. Who is the right person for the job? Editors? Marketers? Or should it be the authors? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-10 00:00:00 UTC ]
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HarperCollins has signed a world English language six-book deal with thriller writer Wilbur Smith... Continue reading at The Bookseller
[ The Bookseller | 2012-12-05 00:00:00 UTC ]
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