Comic-book nerds are about to have it all. Beginning this month, all new Marvel releases are available digitally the same day they hit shelves. But the real feat is this: Comic-book stores will be on board with the change, too. That's because Marvel has spent years developing its strategy, including an online archive in 2007 and a branded app in 2010, and earned the support of retailers. Publishing industry, take note. Lesson #1 Embrace all mediums, both new and old. While traditional publishers originally feared the online marketplace, Marvel partnered with brick-and-mortar businesses and digital distributors. By consulting its retail partners before introducing digital initiatives, the company was able to leverage the industry as a whole. "A lot of meetings with retailers start a bit tense," says Peter Phillips, SVP of Marvel Digital Media, "but we explain that our goals can help them grow." Lesson #2 All customers can be treated equally. With most magazines, subscribers receive digital access for free, but newsstand buyers do not. Marvel has a different plan: A free digital download code for in-store purchases marks an industry first, and it's expanding the feature to graphic novels. Similarly, digital customers receive a $5 in-store coupon with their purchase, encouraging them to continue visiting storefronts. Lesson #3 Make an ecosystem to create value. At last year's South by Southwest, Marvel announced plans to offer enhanced multimedia with digital purchases,... Continue reading at 'Fast Company'
[ Fast Company | 2012-03-27 00:00:00 UTC ]
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Scholarly publishing is the bedrock of scientific communication worldwide. In the last couple of decades, we have seen scholarly publishing encountering both challenges and opportunities, much of these due to radical technological developments and new business models such as Open Access (OA). Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
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At its most basic level, metadata is about 5W1H—the who, what, where, when, why, and how of a data set, object, or resource (such as an article, a book, or a journal). Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
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DC Universe, an online subscription service that will offer access to live action films, animation, digital comics, and merchandise, will go live in the fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
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Encouraged to 'exchange opinions, push yourself to create a network,' Mexico's booksellers at the CONTEC conference were challenged to adopt digital sales systems' support for retail. The post Mexican Booksellers and Digital Sales Infrastructure: Managing Metadata appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-27 00:00:00 UTC ]
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Six projects – including Dimensions from Digital Science and Clarivate Analytics’ Kopernio – have been shortlisted for the Association of Learned & Professional Society Publishers Awards for Innovation in Publishing 2018. Continue reading at The Bookseller
[ The Bookseller | 2018-06-26 00:00:00 UTC ]
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In its four years, the partners brought together by the Transbook project based in children's literature, tried to learn 'what is the digital model in the publishing industry?' The post Europe’s Transbook Project Closes: Four Years in Digital Publishing for Children appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-25 00:00:00 UTC ]
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With plans for multiplatform development to follow, the allegorical fantasy writings of Italian author Roberto Ricci are coming first to television. The post Finnish Digital Media Fund IPR.VC Backs Development of YA Book Series for Television appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-25 00:00:00 UTC ]
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Digital publishers want to launch linear TV channels and are willing to give them away for free, but that move carries some risk. The post Digital media companies chasing TV hope for carriage fees, but it’s no guarantee appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-22 00:00:00 UTC ]
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[caption id="attachment_126791" align="alignright" width="150"] Arianna Davis[/caption] Arianna Davis was appointed as digital director of O, The Oprah Magazine’s latest venture, OprahMag.com, a new website set to launch this fall. While existing as a stand-alone site, OprahMag.com has the same... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-20 00:00:00 UTC ]
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Facebook head of global news partnerships Campbell Brown explained in a blog post why news publishers will not be exempted from the social network's recent introduced policy on political ads. Facebook announced last month that all election-related and issue ads in the U.S. on both Facebook and... Continue reading at AdWeek
[ AdWeek | 2018-06-15 00:00:00 UTC ]
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Volume, Nelson's newest independent book store, has won the People's Choice Award for Best New Zealand Provincial Retailer. Continue reading at Stuff
[ Stuff | 2018-06-15 00:00:00 UTC ]
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If publishers think Facebook would give them an exemption from its new political ad disclosure policy, they have another thing coming. The social network's Campbell Brown has rejected calls for publisher exemptions to the "paid for" label in a blog... Continue reading at Engadget
[ Engadget | 2018-06-14 00:00:00 UTC ]
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Despite fears of a physical store "retail apocalypse," NPD BookScan's Kristen McLean outlined a future for indie booksellers driven by experimentation and selling books in more places. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-01 00:00:00 UTC ]
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Far from a nostalgia tour, speakers at the ModMag NY summit celebrate the enduring power of magazines past, present, and future. The post Amid Financial and Digital Disruption, Print Remains a Powerful Medium for Human Emotion appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-01 00:00:00 UTC ]
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Authors have waded in to defend W H Smith after the retailer was named the worst shop on the UK high street. Continue reading at The Bookseller
[ The Bookseller | 2018-05-30 00:00:00 UTC ]
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'It makes no sense in the modern world that readers are being penalized with an additional 20-percent VAT for choosing to embrace digital,' says the Publishers Association chief. The post Publishers Association Issues Statement on UK VAT for Digital Content appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-30 00:00:00 UTC ]
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Companies like Hearst and Vox Media navigate the publisher model of creating content they own and the producer model of selling shows they don’t. The post Digital publishers with Hollywood ambitions adapt to new economics appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-29 00:00:00 UTC ]
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Alex Bowler's "fine and curious mind", and the mix of skills he brought from his previous roles at both Jonathan Cape and Granta, together won him the coveted Faber publisher post, chief executive Stephen Page has said. Continue reading at The Bookseller
[ The Bookseller | 2018-05-26 00:00:00 UTC ]
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Retailers and libraries have revealed their plans to support the Golden Man Booker Prize, a one-off award crowning a winner among winners after five decades of the prize. Continue reading at The Bookseller
[ The Bookseller | 2018-05-26 00:00:00 UTC ]
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