Comic-book nerds are about to have it all. Beginning this month, all new Marvel releases are available digitally the same day they hit shelves. But the real feat is this: Comic-book stores will be on board with the change, too. That's because Marvel has spent years developing its strategy, including an online archive in 2007 and a branded app in 2010, and earned the support of retailers. Publishing industry, take note. Lesson #1 Embrace all mediums, both new and old. While traditional publishers originally feared the online marketplace, Marvel partnered with brick-and-mortar businesses and digital distributors. By consulting its retail partners before introducing digital initiatives, the company was able to leverage the industry as a whole. "A lot of meetings with retailers start a bit tense," says Peter Phillips, SVP of Marvel Digital Media, "but we explain that our goals can help them grow." Lesson #2 All customers can be treated equally. With most magazines, subscribers receive digital access for free, but newsstand buyers do not. Marvel has a different plan: A free digital download code for in-store purchases marks an industry first, and it's expanding the feature to graphic novels. Similarly, digital customers receive a $5 in-store coupon with their purchase, encouraging them to continue visiting storefronts. Lesson #3 Make an ecosystem to create value. At last year's South by Southwest, Marvel announced plans to offer enhanced multimedia with digital purchases,... Continue reading at 'Fast Company'
[ Fast Company | 2012-03-27 00:00:00 UTC ]
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The athlete-centric sports publisher has laid off eight employees as the business undergoes a strategic shift. The post Bad week for digital media: The Players’ Tribune lays off eight appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-26 00:00:00 UTC ]
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After 21 years as the place where local sports fans could find a rare baseball card, an autographed football or even collectible photos, comic books and other memorabilia, the DugoutZone is closing its doors in Ellicott City. Rick Hubata, owner, said it’s time to shutter the brick-and-mortar... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-01-26 00:00:00 UTC ]
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Car manual publisher Haynes saw group profit before tax boom by almost a quarter (23%) for the six months ending 30th November 2018. Continue reading at The Bookseller
[ The Bookseller | 2019-01-25 00:00:00 UTC ]
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Time Warner Investments was one of the most prominent backers of publishing, video and advertising technology companies. The post WarnerMedia shuts investment arm that backed Mic, Mashable and other digital media startups appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-25 00:00:00 UTC ]
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Citing erosion at brick-and-mortar stores, LifeWay Christian Resources president Thom Rainer announced that several LifeWay storefronts will close as the chain transitions toward digital sales channels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-17 00:00:00 UTC ]
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Hardback books benefitted the most from the uptick in trade book revenue, with 28.5-percent growth compared to November 2017. The post American Market StatShot Report: Double-Digit Trade Growth in November appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-01-16 00:00:00 UTC ]
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Plus unfortunate controversy in the competitive 'Overwatch' scene, a publishing giant goes on the market, and more gaming news. Continue reading at Wired
[ Wired | 2019-01-04 00:00:00 UTC ]
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Union inroads into media have many observers predicting a better long-term future for beleaguered newsroom employees. The post Rise in union activity is clashing with digital publishing’s business struggles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-12-17 00:00:00 UTC ]
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Stan Lee, who died in November at the age of 95, turned comic books into art through his ability to empower others. Continue reading at Wired
[ Wired | 2018-12-13 00:00:00 UTC ]
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In upholding a lower court ruling that ReDigi's attempt to create a service that could legally copy digital files for resale copyright infringement, the appeals court made the sale of used ebooks all the more unlikely. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-12 00:00:00 UTC ]
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Writers and editors at Slate have voted nearly unanimously to green-light a strike, escalating tensions between the digital publication and its newly unionized employees.Slate's editorial employees authorized the potential strike by a vote of 52 to 1, according to a spokesman for the Writers... Continue reading at Advertising Age
[ Advertising Age | 2018-12-12 00:00:00 UTC ]
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Folks used to think that e-readers would relegate traditional paper books to the scrapyard of the past and destroy the publishing industry as we knew it. But, in the time since the first Kindle e-reader was unveiled in 2007, the dire declarations of what effect the devices might have on our... Continue reading at PC World
[ PC World | 2018-12-11 00:00:00 UTC ]
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Luthfa Begum, Ebury’s digital publishing lead, is leaving Penguin Random House after more than 14 years. Continue reading at The Bookseller
[ The Bookseller | 2018-12-08 00:00:00 UTC ]
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The Ingram Content Group has made a tentative offer to buy the retail wholesaling operation of Baker & Taylor, and the Federal Trade Commission has launched what it is calling a “very preliminary investigation” of the proposed deal, sources told PW. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-04 00:00:00 UTC ]
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The outpouring of tributes to the late, great comics writer, editor, and former chairman of Marvel Comics was a fitting coda to a long and influential career. And his passing is felt most intensely at the publishing house he led. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-30 00:00:00 UTC ]
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Executives at digital news publisher Mic managed to lay off nearly the entire company and secure a new owner all in one day. The company, which launched with a splash as a go-to news source for millennials, is officially being sold to Bryan Goldberg's Bustle Digital Group. Sources say a... Continue reading at AdWeek
[ AdWeek | 2018-11-30 00:00:00 UTC ]
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The Wellcome Collection has joined forces with the Brick Lane Bookshop and Kingston School of Art and Architecture on an “arresting" light installation window display, themed around "Living with Buildings". Continue reading at The Bookseller
[ The Bookseller | 2018-11-30 00:00:00 UTC ]
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Digital news publisher and suddenly-strapped-for-cash Mic is in sales talks, according to sources familiar with the matter who speculated that Bustle Digital Group (BDG) or its founder, Bryan Goldberg, might end up buying it. Mic was founded in 2011 and has largely targeted millennials, covering... Continue reading at AdWeek
[ AdWeek | 2018-11-29 00:00:00 UTC ]
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BuzzFeed CEO Jonah Peretti floated the idea of a merger between big digital publishing companies. Here's how a merger could -- but ultimately won't -- help. The post Video Briefing: The pros and cons of a digital media merger appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-28 00:00:00 UTC ]
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The presence of EdTech companies, especially those merging technology with English-language learning, was noticeable at the recently concluded China Shanghai International Children's Book Fair, held November 9–11. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-20 00:00:00 UTC ]
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