Comic-book nerds are about to have it all. Beginning this month, all new Marvel releases are available digitally the same day they hit shelves. But the real feat is this: Comic-book stores will be on board with the change, too. That's because Marvel has spent years developing its strategy, including an online archive in 2007 and a branded app in 2010, and earned the support of retailers. Publishing industry, take note. Lesson #1 Embrace all mediums, both new and old. While traditional publishers originally feared the online marketplace, Marvel partnered with brick-and-mortar businesses and digital distributors. By consulting its retail partners before introducing digital initiatives, the company was able to leverage the industry as a whole. "A lot of meetings with retailers start a bit tense," says Peter Phillips, SVP of Marvel Digital Media, "but we explain that our goals can help them grow." Lesson #2 All customers can be treated equally. With most magazines, subscribers receive digital access for free, but newsstand buyers do not. Marvel has a different plan: A free digital download code for in-store purchases marks an industry first, and it's expanding the feature to graphic novels. Similarly, digital customers receive a $5 in-store coupon with their purchase, encouraging them to continue visiting storefronts. Lesson #3 Make an ecosystem to create value. At last year's South by Southwest, Marvel announced plans to offer enhanced multimedia with digital purchases,... Continue reading at 'Fast Company'
[ Fast Company | 2012-03-27 00:00:00 UTC ]
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Google is giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service. Meanwhile, Facebook Inc. is close to rolling out a long-awaited privacy feature, but it issued a warning to advertisers... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-14 18:20:00 UTC ]
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A dual-language bookshop near to Caernarfon’s World Heritage site is bucking the high street decline by concentrating on community and local publishing. Continue reading at The Bookseller
[ The Bookseller | 2019-05-11 00:00:00 UTC ]
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It sets up the possibility that the former president's highly anticipated book will come out during the 2020 campaign. Continue reading at The Huffington Post
[ The Huffington Post | 2019-05-08 11:31:20 UTC ]
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The Readmagine event in Madrid this June includes the International Digital Distributors Meeting and discussions on ebooks, AI, and other tech topics. The post Spain’s Readmagine and Digital Distributors Meeting Announce Programming appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-05-07 00:00:00 UTC ]
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HarperCollins welcomed 240 people to its “biggest ever” ‘Big Book’ event aimed at retailers, featuring authors such as David Baddiel, Tracy Chevalier and Nigel Slater. Continue reading at The Bookseller
[ The Bookseller | 2019-05-04 00:00:00 UTC ]
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The themes of the 2019 Digital Content NewFronts all felt very familiar: Digital publishers spoke profusely about brand safety, original programming and scale. They are the same themes that will likely dominate the upfronts later this month, when TV networks pitch their new programming and ad... Continue reading at Advertising Age
[ Advertising Age | 2019-05-04 00:00:00 UTC ]
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Booksellers and former competitors alike are developing plans on how to deal with the news that Baker & Taylor will be closing down its retail wholesale business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-03 00:00:00 UTC ]
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Distributor Baker & Taylor (B&T) will shut down its retail wholesale business in a bid to align its operations with the education focus of parent company Follett Corporation. Continue reading at The Bookseller
[ The Bookseller | 2019-05-03 00:00:00 UTC ]
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BuzzFeed. HuffPost. Vice. Those are just a few of the digital media darlings that have been forced to make significant cuts to their staffs since the start of the year. Many of these organizations were destined to hit a wall on their hyper-growth model as the profits simply couldn’t cover the... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-02 00:00:00 UTC ]
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Will Eaves' novel uses the legacy of Alan Turing to explore the impact of torture. Continue reading at BBC News
[ BBC News | 2019-05-02 00:00:00 UTC ]
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Baker & Taylor will close down its retail wholesale business in order to better align itself with the education focus of parent company Follett Corp. About 500 jobs will be lost in the process. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-01 00:00:00 UTC ]
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The leading author-advocacy trade organization in the United States announces that it's in talks with Amazon on issues of 'plagiarism and scams.' The post US Authors Guild Praises Nora Roberts’ Legal Action on Digital Plagiarism appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-30 00:00:00 UTC ]
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Hodder & Stoughton has landed a book on the "real threats" of our digitised world by Microsoft president Brad Smith. Continue reading at The Bookseller
[ The Bookseller | 2019-04-29 00:00:00 UTC ]
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The counselling psychologist and author of All the Ghosts in the Machine discusses one of the most contentious issues of our ageElaine Kasket is a counselling psychologist based in London. Her first book, All the Ghosts in the Machine: Illusions of Immortality in the Digital Age, examines the... Continue reading at The Guardian
[ The Guardian | 2019-04-27 00:00:00 UTC ]
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The award-winning Pages Bookshop in east London is opening a sister shop, dedicated to titles by women and non-binary writers, in the former space of French-English bookshop Caravansérail. Continue reading at The Bookseller
[ The Bookseller | 2019-04-26 00:00:00 UTC ]
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Along the path to “Avengers: Endgame,” there was a 21-movie pit stop — a marathon viewing of every Avengers-related Marvel film starting with 2008’s “Iron Man” — that included between-film appearances by Sebastian Stan (Bucky Barnes) and Cobie Smulders (Agent Maria Hill), plus Hulk-shaped fruit... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-26 00:00:00 UTC ]
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LifeWay's decision to close all 170 of its bricks-and-mortar stores by the end of the year comes two years after Family Christian closed all 240 of its outlets and could lead to potential sales for surrounding independent bookstores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-24 00:00:00 UTC ]
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Many publishers have reported growth in non-traditional retail for book sales, with top sellers including self-care and gardening. Continue reading at The Bookseller
[ The Bookseller | 2019-04-24 00:00:00 UTC ]
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April is a great month for reading — nothing beats settling in with a good book and getting so lost in a novel that you temporarily forget about how much you owe in taxes. May's even better, though. With the the seemingly endless super bloom still speckling California’s hillsides with color, it's... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-24 00:00:00 UTC ]
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I don’t think we’re there yet. While various interested parties are trying sell Apple News+ as an obvious win-win-win-win-win for publishers, readers, Apple, democracy, cats, dogs and the perfect flaky pie crust, color me skeptical. Oh, there was no shortage of optimism when Apple announced the... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-24 00:00:00 UTC ]
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