Comic-book nerds are about to have it all. Beginning this month, all new Marvel releases are available digitally the same day they hit shelves. But the real feat is this: Comic-book stores will be on board with the change, too. That's because Marvel has spent years developing its strategy, including an online archive in 2007 and a branded app in 2010, and earned the support of retailers. Publishing industry, take note. Lesson #1 Embrace all mediums, both new and old. While traditional publishers originally feared the online marketplace, Marvel partnered with brick-and-mortar businesses and digital distributors. By consulting its retail partners before introducing digital initiatives, the company was able to leverage the industry as a whole. "A lot of meetings with retailers start a bit tense," says Peter Phillips, SVP of Marvel Digital Media, "but we explain that our goals can help them grow." Lesson #2 All customers can be treated equally. With most magazines, subscribers receive digital access for free, but newsstand buyers do not. Marvel has a different plan: A free digital download code for in-store purchases marks an industry first, and it's expanding the feature to graphic novels. Similarly, digital customers receive a $5 in-store coupon with their purchase, encouraging them to continue visiting storefronts. Lesson #3 Make an ecosystem to create value. At last year's South by Southwest, Marvel announced plans to offer enhanced multimedia with digital purchases,... Continue reading at 'Fast Company'
[ Fast Company | 2012-03-27 00:00:00 UTC ]
News tagged with:
#graphic novels
#digital purchases
#augmented reality
The February update from the Association of American Publishers shows solid gains in children's and religious books, and hardbacks with a 3-percent growth. The post AAP’s StatShot Sees Adult Trade Up in February, Digital Audio Again Surges appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post aap
#digital audio
#religious books
Big changes are in store for Money magazine: it's ceasing print publication and will be going digital-only, as owner Meredith has decided against selling the brand. "We are going to invest in the digital money.com brand site itself as well as leverage the Money content across our portfolio," a... Continue reading at AdWeek
[ AdWeek | 2019-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#money magazine
Welcome to the latest edition of Ad Age Publisher's Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. All Peckered out: Supermarket tabloid the National Enquirer, as you’ve probably... Continue reading at Advertising Age
[ Advertising Age | 2019-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rising stars
#reader engagement
Marc Pritchard has asked a lot from digital media the past two years, but his latest ask may be the hardest to get — civility. In a speech to the Association of National Advertisers Media Conference in Orlando on Thursday, Procter & Gamble Co.’s chief brand officer called for a “New Media... Continue reading at Advertising Age
[ Advertising Age | 2019-04-11 00:00:00 UTC ]
More news stories like this |
The veteran media executive helped validate digital media in the eyes of marketers and publishers. His new job will ask him to do something very different. The post ‘A builder and fixer’: New Gizmodo boss Jim Spanfeller is an old school digital media vet appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-04-10 00:00:00 UTC ]
More news stories like this |
Welcome to the latest edition of Ad Age Publisher's Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. A few comments about comments: In a letter sent out to Wall Street Journal... Continue reading at Advertising Age
[ Advertising Age | 2019-04-10 00:00:00 UTC ]
More news stories like this |
Every year, the Los Angeles Times Festival of Books brings some of the world's most acclaimed authors, artists and performers together for one unforgettable weekend. It's a chance for book-loving Angelenos to see, in the flesh, the writers who have educated and entertained them. This year's... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#times festival
#books brings
#acclaimed authors
Vogue may still be best known for its print edition, whose September fashion issue, though thinner each year, remains a relative bible against its competitors. But some may be surprised to learn that 13.3 million U.S. adults visited Vogue.com in February, according to comScore data, an increase... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital editor
#online editor
#all-time record
A new pocket photo book celebrates one of Great Britain's most iconic landmarks. Continue reading at Wired
[ Wired | 2019-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#great britain
Publishers including Vox Media, Business Insider and theSkimm will use Apple News+ to test things that will develop their own consumer revenue operations. The post ‘Grand experiment’: Digital publishers see Apple News+ as a testbed, not savior appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital publishers
#business insider
As ebook sales continue to grow in Spanish-language markets, the new report from the Dosdoce and Bookwire.es shows digital subscription services are also gaining consumer traction. The post Report: Spanish-Language Subscription Digital Sales Gain in Revenues appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post report
#spanish-language markets
The first issue of 2019 focuses on the shifting role of intermediaries. The post Digiday magazine’s latest issue looks at the shifting role of intermediaries in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digiday magazine
#latest issue
The Content Blockchain project, a collaborative effort among three companies, includes the development of the ISCC, an identifier of content in a decentralized ledger environment. The post Content Blockchain Project Wins One of Germany’s Digital Publishing Awards appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-25 00:00:00 UTC ]
More news stories like this |
Wiley has announced a combined open access and subscription agreement with Norway's research institutions, just as the country made public that it had decided not to renew contracts with Elsevier. Continue reading at The Bookseller
[ The Bookseller | 2019-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#renew contracts
As part of closing its Prima Games imprint, DK has sold Prima’s digital assets to Asteri Holdings, a two-year old company that owns a network of game, entertainment, sports, news, and kids’ websites. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital assets
What if Captain America was elected President? What if Spider Man had joined the Fantastic Four? What if those and other What If plots came to TV? According to Slashfilm, Marvel Studios wants to adapt the popular What If comic books into an animated... Continue reading at Engadget
[ Engadget | 2019-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#animated series
#captain america
#elected president
#comic books
For a second year in a row, the rapid growth of digital audio will be a hot topic at the London Book Fair, and that growth shows no signs of slowing down in 2019. PW recently caught up with Amanda D’Acierno, President & Publisher, Penguin Random House Audio Group to talk about audio’s rise,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital audio
#double-digit growth
#rapid growth
#hot topic
#continued growth
Carol Danvers did not have any superpowers when she made her Marvel Comics debut, but she was always meant to be a star. She’ll soon be seen soaring on the big screen in “Captain Marvel,” out March 8, as the first female superhero to headline her own movie in the Marvel Cinematic Universe. But... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big screen
The 180-year-old weekly 'The Tablet' now has its archive online. And Gerald Cai of MXRi and SnapLearn has a development project with Oxford University Press. The post Industry Notes: London’s Exact Editions Digitizes ‘The Tablet’; Singapore’s MXRi Signs With OUP appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-06 00:00:00 UTC ]
More news stories like this |
Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!Ben Lerer has a message for digital publishers: Stop blaming the big, bad duopoly for eating your homework. Continue reading at AdAge.com Continue reading at Advertising Age
[ Advertising Age | 2019-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#google play
#rss feed
#digital publishers