Comic-book nerds are about to have it all. Beginning this month, all new Marvel releases are available digitally the same day they hit shelves. But the real feat is this: Comic-book stores will be on board with the change, too. That's because Marvel has spent years developing its strategy, including an online archive in 2007 and a branded app in 2010, and earned the support of retailers. Publishing industry, take note. Lesson #1 Embrace all mediums, both new and old. While traditional publishers originally feared the online marketplace, Marvel partnered with brick-and-mortar businesses and digital distributors. By consulting its retail partners before introducing digital initiatives, the company was able to leverage the industry as a whole. "A lot of meetings with retailers start a bit tense," says Peter Phillips, SVP of Marvel Digital Media, "but we explain that our goals can help them grow." Lesson #2 All customers can be treated equally. With most magazines, subscribers receive digital access for free, but newsstand buyers do not. Marvel has a different plan: A free digital download code for in-store purchases marks an industry first, and it's expanding the feature to graphic novels. Similarly, digital customers receive a $5 in-store coupon with their purchase, encouraging them to continue visiting storefronts. Lesson #3 Make an ecosystem to create value. At last year's South by Southwest, Marvel announced plans to offer enhanced multimedia with digital purchases,... Continue reading at 'Fast Company'
[ Fast Company | 2012-03-27 00:00:00 UTC ]
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This week, the winner of the Planeta Prize, a Spanish 1-million-euro literary award, was announced: Carmen Mola, a famously private crime thriller writer. All that was known about Mola, often referred to as Spain’s “Elena Ferrante,” is that she was a university professor in her mid-40s living in... Continue reading at Literrary Hub
[ Literrary Hub | 2021-10-18 18:30:34 UTC ]
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Speaking of a mission 'to embed trust in research,' Springer Nature again this year offers a series of digital discussions during Frankfurt. The post Springer Nature at Frankfurt: Physical Stand, Digital Programming appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-10-13 20:29:19 UTC ]
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DK is partnering with educational gaming platform Kahoot! to improve digital learning. Continue reading at The Bookseller
[ The Bookseller | 2021-10-13 07:05:48 UTC ]
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Shona Henderson has been appointed digital products manager at Sheffield-based Vertebrate Publishing, which is expanding its digital business. Continue reading at The Bookseller
[ The Bookseller | 2021-10-12 13:33:05 UTC ]
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The Irish author of "Beautiful World, Where Are You" has been open about her opposition to Israeli government policies. Continue reading at The Washington Post
[ The Washington Post | 2021-10-12 11:46:18 UTC ]
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He partnered with Kai Bird to publish “American Prometheus,” one of three books he wrote on the Cold War and nuclear weapons. Continue reading at The Washington Post
[ The Washington Post | 2021-10-08 14:44:29 UTC ]
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Abdulrazak Gurnah found out about his win over the phone but initially thought it was a cold caller. Continue reading at BBC News
[ BBC News | 2021-10-07 22:36:48 UTC ]
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The Ad Age Studio 30 live panel with EY and Thomson Reuters discussed the lessons and insights gleaned from the past year-plus and how the global firms partnered to build Thomson Reuters' just-launched customer-centric digital initiative. Continue reading at Advertising Age
[ Advertising Age | 2021-10-07 19:30:00 UTC ]
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Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-09-29 04:01:00 UTC ]
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Four publishing houses were merged by Walter De Gruyter in 1923. The new digitization brought 10,000 out-of-print titles back into availability. The post Germany’s De Gruyter Completes Archive Digitization: 53,000 Titles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-09-28 16:29:01 UTC ]
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The comics giant has issued lawsuits in a bid to hold on to the copyright of heroes including Spider-Man and Iron ManMarvel has filed a series of lawsuits in a bid to retain full control of characters including Spider-Man and Iron Man.The complaints, which were obtained by the Hollywood... Continue reading at The Guardian
[ The Guardian | 2021-09-27 14:40:42 UTC ]
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After a gripping opening, Jon McGregor’s novel turns into a meditation on language and caregiving. Continue reading at The Washington Post
[ The Washington Post | 2021-09-27 13:00:00 UTC ]
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A series of promotions at Liturgical Press are part of the Catholic publisher’s efforts to strengthen its digital marketing outreach and enhance books on spirituality, mysticism, and monastic traditional wisdom. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-17 04:00:00 UTC ]
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Due to a convergence of supply-chain issues, shifting consumer preferences, auto advertising continues to shift from traditional to digital media channels, even as total spending is expected to drop. The post Media Buying Briefing: As the auto industry shifts its priorities, digital media... Continue reading at Digiday
[ Digiday | 2021-09-13 04:05:00 UTC ]
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Newspapers to cover ‘all views’ and ‘not just the popular ones’, indicating the Murdoch empire may continue its pattern of climate science denialGet our free news app; get our morning email briefingNews Corp Australia has confirmed it will ramp up its company-wide coverage of climate change next... Continue reading at The Guardian
[ The Guardian | 2021-09-10 20:00:05 UTC ]
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Ahead of its 25-year anniversary, the founder of independent bookshop No Alibis talks about his budding list of publications, its roots in the crime fiction community, and the famous faces who have visited its renowned in-store gigs. Continue reading at The Bookseller
[ The Bookseller | 2021-09-10 12:39:31 UTC ]
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Oxford University Press (OUP) has launched new branding to mark its move towards becoming a digital-first business. Continue reading at The Bookseller
[ The Bookseller | 2021-09-06 10:52:31 UTC ]
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The report, '2020 Public Library Technology Survey,' provides a current, detailed snapshot of how libraries serve as digital equity hubs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-03 04:00:00 UTC ]
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At 'Publishers Weekly,' Iyana Jones has been named digital media coordinator, Nathalie Mairena has been hired as digital assistant, and Sophia Stewart has joined as editorial assistant. Mike Morris has been promoted to director of digital operations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-09 04:00:00 UTC ]
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With budget constraints and shorter times to market, publishers are turning to digital proofs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
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