Comic-book nerds are about to have it all. Beginning this month, all new Marvel releases are available digitally the same day they hit shelves. But the real feat is this: Comic-book stores will be on board with the change, too. That's because Marvel has spent years developing its strategy, including an online archive in 2007 and a branded app in 2010, and earned the support of retailers. Publishing industry, take note. Lesson #1 Embrace all mediums, both new and old. While traditional publishers originally feared the online marketplace, Marvel partnered with brick-and-mortar businesses and digital distributors. By consulting its retail partners before introducing digital initiatives, the company was able to leverage the industry as a whole. "A lot of meetings with retailers start a bit tense," says Peter Phillips, SVP of Marvel Digital Media, "but we explain that our goals can help them grow." Lesson #2 All customers can be treated equally. With most magazines, subscribers receive digital access for free, but newsstand buyers do not. Marvel has a different plan: A free digital download code for in-store purchases marks an industry first, and it's expanding the feature to graphic novels. Similarly, digital customers receive a $5 in-store coupon with their purchase, encouraging them to continue visiting storefronts. Lesson #3 Make an ecosystem to create value. At last year's South by Southwest, Marvel announced plans to offer enhanced multimedia with digital purchases,... Continue reading at 'Fast Company'
[ Fast Company | 2012-03-27 00:00:00 UTC ]
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Digital media company Pondr Global launched its flagship site, called iPondr, on Monday. The site is focused on national stories that aren't quite breaking news. It launched with verticals including "Dimensions of Health," "Women at Work," and "The Great Rural" and stories on subjects like... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2021-01-12 12:00:09 UTC ]
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If you, like me, could really use some nice library-oriented news right about now, you’re in luck. Perhaps unsurprisingly, given the impossibility of going to physical libraries for much of the year, readers borrowed record numbers of ebooks, audiobooks, and digital magazines from public... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-07 15:34:02 UTC ]
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Readers worldwide borrowed some 430 million e-books, audiobooks and digital magazines in the past 12 months, a hefty 33% increase over 2019, OverDrive officials reported, based on data drawn from some 65,000 libraries and schools worldwide. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-07 05:00:00 UTC ]
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IN THE 21ST CENTURY, digital literary culture originating from the African continent has exploded. I still remember the early years, when Kindles first came into our lives and everyone was weighing in on whether ebooks were going to mean the death of literature. Back then, everything was fresh... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2021-01-04 18:00:58 UTC ]
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Laura Carpenter, CEO of Abridge News, a Boston-born digital media startup that went through the MassChallenge Boston accelerator in 2018, has decided to pull the plug, citing challenges in sustaining the business. The decision was effective on Dec. 11, after approximately three years of... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-12-28 11:30:00 UTC ]
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Take the time to spring clean your digital book clutter by tidying up your Kindle cloud, Goodreads shelves, and TBR with these tips. Continue reading at Book Riot
[ Book Riot | 2020-12-24 11:32:00 UTC ]
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A special edition of The Invisible Child (Sort Of Books), featuring two short stories from the collection Tales from Moominvalley, has helped to raise £1m for Oxfam's projects supporting women and girls around the world. Continue reading at The Bookseller
[ The Bookseller | 2020-12-21 05:12:22 UTC ]
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We’ve gathered some unique examples of how authors are tailoring their outreach to meet the needs of students and teachers during the pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-11 05:00:00 UTC ]
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Philips has also appointed Wavemaker and Ogilvy to handle its £150m digital media and performance marketing business. Continue reading at Media Week
[ Media Week | 2020-12-03 14:49:45 UTC ]
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Today, The Financial Times and McKinsey & Company announced the winner of its 2020 Business Book of the Year Award, which recognizes a work that provides the “most compelling and enjoyable insight into modern business issues.” The prize comes with £30,000 prize and each of the five... Continue reading at Literrary Hub
[ Literrary Hub | 2020-12-01 20:59:19 UTC ]
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BBC Audio will release the BBC Radio 4 adaptation of Neil Gaiman’s The Sleeper and the Spindle as a digital download in January 2021, with an exclusive introduction from the author. Continue reading at The Bookseller
[ The Bookseller | 2020-11-30 14:33:55 UTC ]
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The Baillie Gifford Prize, founded in 1999 following the end of the NCR Book Award for Nonfiction, celebrates the best non-fiction writing in the English language of the year. The honor comes with £50,000, and each of the shortlisted authors will receive £1,000. Previous winners include Hallie... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-24 19:57:04 UTC ]
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All Chicago Public Schools high school students and staff can freely access the e-book and digital audio of 'A Promised Land' through December 31, 2020, via OverDrive's Sora app. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-24 05:00:00 UTC ]
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Earlier this morning, the Brooklyn Public Library (BPL) announced the winners of the 2020 Brooklyn Public Library Literary Prize for nonfiction and fiction/poetry. The Award, one of the few major literary prizes from a public library system, comes with a $5,000 purse. Previous winners include... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-23 17:59:11 UTC ]
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For many in the university press sector, the pandemic’s impact on digital working practices and consumption patterns have hastened plans to transition—and a number are positive about the future Continue reading at The Bookseller
[ The Bookseller | 2020-11-22 15:12:18 UTC ]
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The incoming president of the Association of Rural & Small Libraries argues that Covid-19 has shown us the urgent need for a national broadband strategy and a more equitable, sustainable digital library market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-20 05:00:00 UTC ]
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#digital divide
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As part of the deal, Verizon is acquiring a minority stake in BuzzFeed, which will use the telecom giant’s ad platform to reach more customers. Continue reading at Advertising Age
[ Advertising Age | 2020-11-19 19:16:51 UTC ]
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Customer behaviour is shifting towards ethical consumerism while online becomes much more than a “hits business”, Bookshop.org's UK m.d. Nicole Vanderbilt has said. Continue reading at The Bookseller
[ The Bookseller | 2020-11-17 19:59:59 UTC ]
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Eleven areas in Scotland are being moved to tier four restrictions, meaning all non-essential shops have to close, Nicola Sturgeon has announced. Continue reading at The Bookseller
[ The Bookseller | 2020-11-17 11:02:32 UTC ]
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Government will oversee online news, social media and video streaming platformsIndia’s government has ordered that all online news, social media and video streaming platforms such as Netflix and Amazon Prime are to be subject to state regulation, raising fears of increased censorship of digital... Continue reading at The Guardian
[ The Guardian | 2020-11-11 18:02:04 UTC ]
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