Comic-book nerds are about to have it all. Beginning this month, all new Marvel releases are available digitally the same day they hit shelves. But the real feat is this: Comic-book stores will be on board with the change, too. That's because Marvel has spent years developing its strategy, including an online archive in 2007 and a branded app in 2010, and earned the support of retailers. Publishing industry, take note. Lesson #1 Embrace all mediums, both new and old. While traditional publishers originally feared the online marketplace, Marvel partnered with brick-and-mortar businesses and digital distributors. By consulting its retail partners before introducing digital initiatives, the company was able to leverage the industry as a whole. "A lot of meetings with retailers start a bit tense," says Peter Phillips, SVP of Marvel Digital Media, "but we explain that our goals can help them grow." Lesson #2 All customers can be treated equally. With most magazines, subscribers receive digital access for free, but newsstand buyers do not. Marvel has a different plan: A free digital download code for in-store purchases marks an industry first, and it's expanding the feature to graphic novels. Similarly, digital customers receive a $5 in-store coupon with their purchase, encouraging them to continue visiting storefronts. Lesson #3 Make an ecosystem to create value. At last year's South by Southwest, Marvel announced plans to offer enhanced multimedia with digital purchases,... Continue reading at 'Fast Company'
[ Fast Company | 2012-03-27 00:00:00 UTC ]
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Bricks-and-mortar booksellers curate books for you. Online, the decisions are more arbitrary. Continue reading at The Washington Post
[ The Washington Post | 2021-04-22 10:00:00 UTC ]
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London Book Fair not only goes to the digital option but also adds early-June dates to its previous late-June schedule. The post London Book Fair Opts for a Digital-Only Edition in 2021 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-04-15 08:03:25 UTC ]
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A three-day digital program, the US Book Show–which lies on the calendar where BookExpo did–is announcing panel discussions. The post Digital ‘US Book Show’ Announces Panels for Late May appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-04-14 17:07:57 UTC ]
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The biennial forum this year will feature publishers, agents, scouts, editors, civic leaders and Israeli conductor Gil Shohat. (Sponsored) The post Jerusalem International Book Forum: Its 2021 Digital Programming appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-04-12 14:23:31 UTC ]
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Under the terms of its program, which PRH began more than a year ago, libraries have the option to license e-books and digital audio for one-year terms at a 50% prorated price as an alternative to the existing two-year term (for e-books) or perpetual access (for digital audio). Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-08 04:00:00 UTC ]
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Last year, when New York City was the epicenter of the COVID-19 outbreak in America, Bradley Tusk and Howard Wolfson decided to create a new annual award, the Gotham Book Prize, as part of an effort to “honor New York City and support the novelists who best captured the spirit of our city,” as... Continue reading at Literrary Hub
[ Literrary Hub | 2021-04-06 13:00:34 UTC ]
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Retail website Bookshop.org has revealed its first Indie Champions list, a new monthly chart of its bestselling books, with Kazuo Ishiguro's Klara and the Sun (Faber) hitting number one in March. Continue reading at The Bookseller
[ The Bookseller | 2021-04-01 05:42:02 UTC ]
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A branch of The Works is to open in Edinburgh's Straiton Retail Park, coinciding with the reopening of bookshops across Scotland on 26th April, The Bookseller can report. Continue reading at The Bookseller
[ The Bookseller | 2021-03-22 06:49:48 UTC ]
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The Maryland legislature this week became the first to pass legislation that would ensure libraries can license digital content that is available to consumers. Similar legislation is pending in New York and Rhode Island. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-11 05:00:00 UTC ]
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In Sara Davis’s debut novel, menace gathers. So does a marvelously calibrated pace and tension. Continue reading at The Washington Post
[ The Washington Post | 2021-03-09 15:30:25 UTC ]
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The Blue Peter Book Awards have been won this year by Elle McNicoll's A Kind of Spark (Knights Of) and Mike Barfield and Jess Bradley's A Day in the Life of a Poo, A Gnu and You (Buster Books). Continue reading at The Bookseller
[ The Bookseller | 2021-03-04 09:57:17 UTC ]
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The Jerusalem forum has announced digital programming elements for May, with an eye to a physical event in 2022. The post A Digital Jerusalem International Book Forum Opens for 2021 Registration appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-03-02 01:16:29 UTC ]
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Retail website Bookshop.org has made more than £1m in profit for indie bookshops, hitting the milestone just four months after its UK launch. Continue reading at The Bookseller
[ The Bookseller | 2021-02-28 21:26:00 UTC ]
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Chancellor Rishi Sunak will offer shops in England grants of up to £6,000 to help them start trading again in this week's Budget and may also be planning a tax on online retail. Continue reading at The Bookseller
[ The Bookseller | 2021-02-28 15:29:53 UTC ]
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‘Lucky: How Joe Biden Barely Won the Presidency’ by Jonathan Allen and Amie Parnes is an inside account of the 2020 campaign. Continue reading at The Washington Post
[ The Washington Post | 2021-02-28 13:00:37 UTC ]
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In Ide’s fifth novel about Isaiah Quintabe, the private investigator’s search for peace proves elusive. Continue reading at The Washington Post
[ The Washington Post | 2021-02-26 13:00:00 UTC ]
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In the face of COVID-19, many book festivals have moved online. Here's what's worked, what hasn't, and what the future might hold for them. Continue reading at Book Riot
[ Book Riot | 2021-02-26 11:38:02 UTC ]
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In “The Committed,” a follow-up to “The Sympathizer,” Viet Thanh Nguyen’s nameless spy navigates a Paris underworld rife with drug deals, violence and colonialism’s ghosts. Continue reading at The New York Times
[ The New York Times | 2021-02-26 10:00:03 UTC ]
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Sparked by a strong fourth quarter, Simon & Schuster finished 2020 with both sales and earnings up about 11% over 2019. A slew of adult nonfiction hits helped to drive the gains. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-25 05:00:00 UTC ]
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The list of rights and licensing events grows as March without London Book Fair approaches. And Regency romance has its day online. The post Publishing’s Specialized Digital Events: Piling Up Higher and ‘Heyer’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-02-24 16:13:02 UTC ]
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