How Marvel's Digital Superpowers Won Over Brick-And-Mortar Retailers

Comic-book nerds are about to have it all. Beginning this month, all new Marvel releases are available digitally the same day they hit shelves. But the real feat is this: Comic-book stores will be on board with the change, too. That's because Marvel has spent years developing its strategy, including an online archive in 2007 and a branded app in 2010, and earned the support of retailers. Publishing industry, take note. Lesson #1 Embrace all mediums, both new and old. While traditional publishers originally feared the online marketplace, Marvel partnered with brick-and-mortar businesses and digital distributors. By consulting its retail partners before introducing digital initiatives, the company was able to leverage the industry as a whole. "A lot of meetings with retailers start a bit tense," says Peter Phillips, SVP of Marvel Digital Media, "but we explain that our goals can help them grow." Lesson #2 All customers can be treated equally. With most magazines, subscribers receive digital access for free, but newsstand buyers do not. Marvel has a different plan: A free digital download code for in-store purchases marks an industry first, and it's expanding the feature to graphic novels. Similarly, digital customers receive a $5 in-store coupon with their purchase, encouraging them to continue visiting storefronts. Lesson #3 Make an ecosystem to create value. At last year's South by Southwest, Marvel announced plans to offer enhanced multimedia with digital purchases,... Continue reading at 'Fast Company'

[ Fast Company | 2012-03-27 00:00:00 UTC ]
News tagged with: #graphic novels #digital purchases #augmented reality

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OverDrive: Record Number of Libraries Hit Million Digital Lend Mark

Leading library service provider OverDrive this week reported that a total of 121 public libraries and consortia across seven countries and from 37 U.S. states surpassed one million digital lends in 2021, a significant jump from 2020, when 102 libraries hit the mark. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-12 05:00:00 UTC ]
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OverDrive Reports More than Half a Billion Digital Library Loans in 2021

In exceeding more than 500 million annual lends for the first time, OverDrive's 2021 figures suggest the pandemic has, as librarians have suggested, raised demand for digital content in public libraries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-05 05:00:00 UTC ]
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Online retailer Books2Door donates 1,000 books to Afghan child refugees

Online children’s retailer Books2Door has donated more than 1,000 books to child refugees from Afghanistan who have recently arrived in Leicester.  Continue reading at The Bookseller

[ The Bookseller | 2021-12-16 22:39:43 UTC ]
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Why Criteo is purchasing the best-kept secret in digital media for $380 million

Criteo announced plans to buy IPONWEB, a deal that could prove critical to its intended pivot from ad retargeting to retail media. The post Why Criteo is purchasing the best-kept secret in digital media for $380 million appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-12-10 10:02:00 UTC ]
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What on Earth Books launches digital collection

Non-fiction children's books publisher What On Earth Books has launched a digital book collection service, available through subscription. Continue reading at The Bookseller

[ The Bookseller | 2021-12-06 09:06:53 UTC ]
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Sode and Antrobus among 17 Black British poets in new digital collection

Yomi Sode, Raymond Antrobus and Victoria Adukwei Bulley are among 17 contemporary Black British poets recording their poems for a new collection by the Poetry Archive and Obsidian Foundation. Continue reading at The Bookseller

[ The Bookseller | 2021-11-25 19:40:50 UTC ]
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Amazon loses physical retail VP after 14 years with the company

Cameron Janes, an Amazon veteran who has overseen Prime Video, retail and Kindle ventures left the company earlier this week. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2021-11-24 22:24:32 UTC ]
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Patrick Radden Keefe has won the 2021 Baillie Gifford Prize for Nonfiction.

Patrick Radden Keefe has won the UK’s prestigious 2021 Baillie Gifford Prize for his latest book Empire of Pain: The Secret History of the Sackler Dynasty, which investigates the legacy of the family behind Purdue Pharma, which produced and sold OxyContin and helped launch the opioid crisis.... Continue reading at Literrary Hub

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Here's every Marvel show announced during Disney+ Day

Disney held its first-ever Disney+ Day on Friday, and wouldn’t you know it, new content from Marvel Studios dominated the slate, with the company announcing or providing updates on 12 different live-action and animated shows. You can see an early look at footage from some of the upcoming shows... Continue reading at Engadget

[ Engadget | 2021-11-12 18:47:14 UTC ]
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Living in a Booktopia: Nash reveals how his retail start-up grew to defy Amazon

Booktopia co-founder and c.e.o. Tony Nash, who will be interviewed as part of this year’s FutureBook Conference, discusses how he spotted a gap in the online retail marketplace, and helped Australian publishers resist Amazon. Continue reading at The Bookseller

[ The Bookseller | 2021-11-08 10:37:03 UTC ]
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Trade Segments Had Double-Digit Gains in August

The trade publishing segment continues to perform well in 2021, with August sales up 15.1% in the adult category and ahead 21.8% in the children’s/young adult segment at publishers that report results to the Association of American Publishers’ StatShot program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-08 05:00:00 UTC ]
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10 Hidden Gem Marvel Books

Douglas Wolk, author of the new book 'All of the Marvels,' picks the 10 lesser-known jewels from the Marvel catalogue. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-04 04:00:00 UTC ]
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Chloé Zhao Upends the Marvel Formula With Eternals

Reimagined characters, practical effects, intimate storytelling—the Oscar-winning director wants to alter what fans see in comic book movies. Continue reading at Wired

[ Wired | 2021-11-02 11:00:00 UTC ]
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Amy Hennig's new studio is making a game with Marvel

It’s been a while since we’ve heard any news from Amy Hennig, but now we know what the former Naughty Dog and Visceral Games writer and creative director has been working away at since going indie in 2018. On Friday, Marvel announced its working with Hennig’s Skydance New Media studio on a new... Continue reading at Engadget

[ Engadget | 2021-10-29 17:27:14 UTC ]
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Fitwaffle TikTok star's debut won by Ebury in seven-way auction

Ebury Press has won a seven-way auction for the debut cookbook by personal trainer turned baking influencer Eloise Head, known to more than four million followers on TikTok, Instagram and YouTube as Fitwaffle. Continue reading at The Bookseller

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PRH Once Again Extends Temporary E-book, Digital Audio Terms for Libraries

The publisher's pro-rated terms and its temporary story time permissions will now run through March, 31, 2022, as the pandemic continues to impact schools and libraries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-22 04:00:00 UTC ]
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‘Dune’ has long divided the science fiction world. The new film won’t change that.

Frank Herbert’s magnum opus: masterful or clumsy? Denis Villeneuve’s movie continues the debate. Continue reading at The Washington Post

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How the hyper-violent Squid Game has crept into digital content targeting young children

Children are being exposed to aspects of Netflix’s gory and dark drama Squid Game, but it’s most likely not from the streaming service itself. Continue reading at The Conversation

[ The Conversation | 2021-10-21 05:35:19 UTC ]
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Marvel Studios is famous for its secrecy. In a new two-volume set, the company finally opens up.

What is the origin story of the Marvel Cinematic Universe? Tara Bennett and Paul Terry got to the bottom of it. Continue reading at The Washington Post

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You won’t find Dave Eggers’s new book on Amazon. That’s the most interesting thing about it.

“The Every,” a sequel to “The Circle,” suffers from the Web’s worst quality: unlimited space. Continue reading at The Washington Post

[ The Washington Post | 2021-10-19 12:00:00 UTC ]
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