The giddy excess of the Peak TV era has culminated in a sort of option paralysis among consumers, many of whom, when presented with a near-infinite number of entertainment choices, make none whatsoever. According to Nielsen’s newly released Total Audience Report for the first quarter of 2019, more than one-fifth (21 percent) of adults who use streaming platforms such as Netflix, Amazon Prime and Hulu will simply find something else to do if they can’t find anything worth watching. Members of the adults 18-49 demo are particularly inclined to bail; per Nielsen, 27 percent of streamers say they’ll pack it in altogether if nothing on the video menu looks appetizing. While the under-50 set eventually will step away from a screen that isn’t firing the right blend of entertainment photons at their faces, they are a bit more patient than their elders. On average, people in the core TV demo will hunt around for content for some 8.9 minutes before either making a choice or turning to more analog pursuits, whereas viewers on the other side of the 50-birthday-candles divide will arrive at a decision after a mere five minutes of search. “Options are great for consumers when it comes to deciding what to watch, but they’re also decidedly complicated for an industry that continues to fragment and search for unique ways to influence behavior and perhaps steer eyeballs toward their network, program, service or brand,” Nielsen Senior VP, Audience Insights Peter Katsingris said in the... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-02 20:18:24 UTC ]
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Cressida Cowell, author of the How to Train Your Dragon book series, and Greg Childs, former executive producer for CBBC & Cbeebies, discuss the re-introduction of classic children's TV. Continue reading at BBC News
[ BBC News | 2013-11-11 00:00:00 UTC ]
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Lenovo is known for building notebooks with exquisite keyboards, but the company is also no stranger to the tablet game. It has also introduced pioneering convertibles, such as the Yoga 11s and the newer Flex 14. The Miix 10 should be the culmination of that experience, but this hybrid falls... Continue reading at PC World
[ PC World | 2013-11-05 00:00:00 UTC ]
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In a series of September and October posts (the most recent one right here), Ad Age has been taking a broad view of the "social buzz" surrounding the fall TV season's new shows. We worked with the Keller Fay Group, a market-research firm that specializes in tracking "real world" conversations --... Continue reading at Advertising Age
[ Advertising Age | 2013-11-01 00:00:00 UTC ]
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When the Interactive Advertising Bureau (IAB) released its “IAB Internet Advertising Report” in October 2013, one thing was clear: While digital remained strong, it was mobile that was quickly becoming a powerhouse. According to the report, in the first half of 2013, total mobile revenues surged... Continue reading at Folio Magazine
[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
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#$3 billion
Instagram's cautious roll-out of its in-stream ads is now underway.U.S. users who open the app in the coming week will see an "educational ad" from Instagram itself, according to a blog post. Confirmed advertisers to follow it are Adidas, Ben & Jerry's, Burberry, General Electric, Levi's,... Continue reading at Advertising Age
[ Advertising Age | 2013-10-25 00:00:00 UTC ]
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Tune in to this year's Books in Browsers conference live from San Francisco. Books in Browsers is a summit for the next generation of publishing companies exploring the digital future of reading online. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-24 00:00:00 UTC ]
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At the Frankfurt Book Fair's annual International Rights Directors Meeting, experts identified new opportunities for publishers to increase their revenue from rights. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-09 00:00:00 UTC ]
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#revenue streams
News UK (formerly News International) installed a new KODAK PROSPER S30 Imprinting System, bringing the total to 22 PROSPER S30s installed by the British newspaper publisher, a wholly owned subsidiary of News Corp. The current publisher ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-09 00:00:00 UTC ]
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CEO Robert Guth's plan to bring RDA Holding Co. back from insolvency called for a drastic rate base reduction for it's flagship magazine, Reader's Digest. Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-04 00:00:00 UTC ]
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#flagship magazine
Many of novelist Stephen King's books and short stories have found their way to the screen either through a movie or mini-series. Some, like The Shining, have become classics in the eyes of fans, while others...well... This season a King novel has returned the author to prominence on the small... Continue reading at Betanews
[ Betanews | 2013-09-13 00:00:00 UTC ]
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#summer season
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Alcatel's pen-toting One Touch Scribe HD now has a larger counterpart: meet the One Touch Hero. The new Android 4.2 smartphone upgrades to a 6-inch 1080p LCD, and gets a raft of optional cover accessories that augment the giant display. An E Ink cover lets owners read books without using the... Continue reading at Engadget
[ Engadget | 2013-09-04 00:00:00 UTC ]
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#expandable storage
The direct results of the ebook price fixing scandal between Apple and the five major U.S. book publishers are one-step closer to turning into real money for millions of Amazon customers. The online retailer recently began sending out e-mail notifications to Kindle ebook buyers telling... Continue reading at PC World
[ PC World | 2013-09-02 00:00:00 UTC ]
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Author Cressida Cowell will make a free virtual author appearance for schools and libraries on... Continue reading at The Bookseller
[ The Bookseller | 2013-08-27 00:00:00 UTC ]
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US show "Today: is launching a new book club for the first time in more than ten years. The... Continue reading at The Bookseller
[ The Bookseller | 2013-08-20 00:00:00 UTC ]
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The Today Show's monthly book club gives publishers new hope for Oprah-like success and features interactive elements like Twitter chats. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-20 00:00:00 UTC ]
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As the nation's geeks and nerds pack away their spandex and cardboard cosplay costumes (until October's New York Comic-Con of course) staff writer and office comic book aficionado Sam Thielman explains who should be TV's next smash hit superheroes. Continue reading at AdWeek
[ AdWeek | 2013-07-25 00:00:00 UTC ]
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NBCUniversal, one of the world’s premier media and entertainment companies, has partnered with digital publisher Lion Forge Comics to develop licensed comic books based on popular TV shows from the 1980s and 90s. Under the agreement license ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-02 00:00:00 UTC ]
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#entertainment companies
The free online library created for the Read for My School made children "excited" to... Continue reading at The Bookseller
[ The Bookseller | 2013-06-18 00:00:00 UTC ]
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In an effort to streamline its print-on-demand offerings for small publishers, Ingram is launching IngramSpark, a program that will offer an inexpensive and easy-to-use platform for small publisher clients to distribute print and digital titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-05-30 00:00:00 UTC ]
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#small publishers
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