How linear TV benefits from an excess of streaming options

The giddy excess of the Peak TV era has culminated in a sort of option paralysis among consumers, many of whom, when presented with a near-infinite number of entertainment choices, make none whatsoever. According to Nielsen’s newly released Total Audience Report for the first quarter of 2019, more than one-fifth (21 percent) of adults who use streaming platforms such as Netflix, Amazon Prime and Hulu will simply find something else to do if they can’t find anything worth watching. Members of the adults 18-49 demo are particularly inclined to bail; per Nielsen, 27 percent of streamers say they’ll pack it in altogether if nothing on the video menu looks appetizing. While the under-50 set eventually will step away from a screen that isn’t firing the right blend of entertainment photons at their faces, they are a bit more patient than their elders. On average, people in the core TV demo will hunt around for content for some 8.9 minutes before either making a choice or turning to more analog pursuits, whereas viewers on the other side of the 50-birthday-candles divide will arrive at a decision after a mere five minutes of search. “Options are great for consumers when it comes to deciding what to watch, but they’re also decidedly complicated for an industry that continues to fragment and search for unique ways to influence behavior and perhaps steer eyeballs toward their network, program, service or brand,” Nielsen Senior VP, Audience Insights Peter Katsingris said in the... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-07-02 20:18:24 UTC ]
News tagged with: #good deal #year-ago period #younger set #marketers continue #ad impressions #awful lot #nielsen

Other Publishing stories related to: ' How linear TV benefits from an excess of streaming options '


Thatcher, Le Carré and TV stars help book sales rebound

Gillian Flynn's Gone Girl has returned to the summit of the Official UK Top 50 after a week... Continue reading at The Bookseller

[ The Bookseller | 2013-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #le carr #tv stars #gillian flynn


Can Amazon Transform TV?

Last Friday, when Amazon made 14 original TV pilots available for free viewing on its streaming video service, it launched an experiment that could do to TV production what the Internet juggernaut did to the book trade. The polite business term is disruption, but that’s not the word people whose... Continue reading at Slate

[ Slate | 2013-04-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv production #book trade


Indie publisher staff see pay and benefits rise

Staff at independent publishers have seen increases in pay and benefits over the last three years... Continue reading at The Bookseller

[ The Bookseller | 2013-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent publishers


Strib: 'TV Everywhere' Model Best for Papers

Newspaper publishers: Look outside your industry and toward models like HBO Go for the digital path forward, says the publisher of the Minneapolis Star Tribune. Mike Klingensmith, who took the reins as publisher and CEO of the Star Tribune Media Co ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newspaper publishers #star tribune


Darren Shan to be live-streamed

Simon & Schuster Children's Books is to run a live-streamed author event with horror... Continue reading at The Bookseller

[ The Bookseller | 2013-02-20 00:00:00 UTC ]
More news stories like this |


Facebook Eying Movies, Books, TV as Next Dominant Social Content

Outside of photos and status updates, Facebook's original shareable content was game activity. So-and-so just planted a new crop, etc. Next Facebook rolled out the Like button, and news articles became popular. Then Facebook debuted its Open Graph in fall 2011 so that someone could listen to a... Continue reading at AdWeek

[ AdWeek | 2013-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big fish


Philip K Dick novel heads to TV

Philip K Dick's Hugo Award-winning novel The Man in the High Castle is to be adapted for... Continue reading at The Bookseller

[ The Bookseller | 2013-02-11 00:00:00 UTC ]
More news stories like this |


Bonnier to Make Magazine Content Available Via Smart TV Apps

Partnership with Flingo ports video content to more than 15 million devices. With the rise of internet-connected televisions, the big screen is becoming another place for publishers to get their content in front of viewers. One recent example of this is a partnership between Bonnier and smart TV... Continue reading at Folio Magazine

[ Folio Magazine | 2012-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big screen


Quadrille acquires Sewing Bee TV tie-in

Quadrille has acquired the tie-in title to forthcoming primetime BBC2 series, "The Great... Continue reading at The Bookseller

[ The Bookseller | 2012-12-05 00:00:00 UTC ]
More news stories like this |


Casual Vacancy heads to TV screens

J K Rowling's The Casual Vacancy (Little, Brown) is to be adapted into a television series... Continue reading at The Bookseller

[ The Bookseller | 2012-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv screens #casual vacancy #television series


Amazon Prime flaunts a monthly price tag, now offers streaming and two day shipping for $7.99 per month

Amazon Prime's trifecta of two-day shipping, instant media streaming and monthly Kindle book rentals just became a little more consumer friendly at a slightly higher price. As a Hacking Netflix reader recently noticed, Amazon is now inviting users to buy into Prime for $7.99 a month, bringing... Continue reading at Engadget

[ Engadget | 2012-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #inviting users #yearly fee #full year #good deal #holiday season


RH's Wanda and the Alien to hit TV screens

Random House Children's Screen Entertainment has sold its first book-to-screen transfer... Continue reading at The Bookseller

[ The Bookseller | 2012-10-30 00:00:00 UTC ]
More news stories like this |


S&S nabs TV star Amanda Holden

Simon & Schuster UK has signed Amanda Holden’s autobiography in a “healthy... Continue reading at The Bookseller

[ The Bookseller | 2012-10-10 00:00:00 UTC ]
More news stories like this |


Closer Look At Amazon’s New Kindle Serials: Part Dickens, Part TV

When a slide showing eight book covers popped up in Jeff Bezos’s presentation on Thursday, Jennifer 8. Lee--who was following along on a live blog from New York City--gasped. The books are part of Amazon’s new Kindle Serials format, and she published three of them: Hacker Mom, The Many Lives of... Continue reading at Fast Company

[ Fast Company | 2012-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kickstarter campaign #advisory committee #reader feedback #getty images #sponsored content


ICM Partners Turns Books into Film and TV

Bestselling authors Cormac McCarthy, Walter Isaacson, the late Nora Ephron, and Jennifer Egan are among the many authors represented by ICM Partners, whose book sales are boosted by the adaptation of their work to film and television, all under the watchful eyes of agents Ron Bernstein, Josie... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #management buyout #literary agencies


Kobo launches roadshow as indies ponder ebook options

Kobo is due to launch a country-wide roadshow to showcase its ebook offering to independent... Continue reading at The Bookseller

[ The Bookseller | 2012-07-30 00:00:00 UTC ]
More news stories like this |


New Paper Options

The basic idea behind paper buying is to strike the right balance between cost and quality. Determine your organization’s priorities, and make your compromises accordingly. Continue reading at Folio Magazine

[ Folio Magazine | 2012-07-26 00:00:00 UTC ]
More news stories like this |


Random House US launches TV division

Random House US has launched a television division, formed in partnership with fellow Bertelsmann... Continue reading at The Bookseller

[ The Bookseller | 2012-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house


Kobo, Hive and Anobii pitch ebook options to indies

Independent bookshops are to have access to Kobo ebook devices, a Hive-sourced ebook tablet and... Continue reading at The Bookseller

[ The Bookseller | 2012-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent bookshops


MAGAZINE ABCs: Soap titles sink in TV listings sector

The circulations of IPC's Soaplife and Hearst Magazines' Inside Soap have fallen significantly year on year, although the majority of TV titles avoided large declines, according to the July to December 2011 magazine ABC figures. Continue reading at Media Week

[ Media Week | 2012-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine abcs #hearst magazines