How Lad Bible’s fans fuel its Facebook video boom

65twenty, the publisher behind bro-culture sites The Lad Bible and The Sport Bible, is generating more than 750 million views each month on Facebook. But unlike most publishers, a lot of those views are happening on content not created by 65twenty but shot and submitted by its highly engaged community. It’s community management as a video strategy, and it could raise some interesting questions if and when Facebook opens monetization to all publishers. The post How Lad Bible’s fans fuel its Facebook video boom appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-07-08 00:00:00 UTC ]
News tagged with: #lad bible #community management #video strategy

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