While brands and publishers are taking advantage of programmatic buying to work with the partners they choose, working with each other is not always a smooth process. Speaking at the Digiday Programmatic Summit in Austin yesterday, senior manager of paid digital media at Kellogg North America, Jim Kiszka, said that clarity regarding the goals and transparency was key for both brands and publishers to benefit from these partnerships. “The biggest problem, I would imagine for publishers, it’s really brands who come in and don’t understand what they want and what they need,” he said, speaking to Meredith Corporation’s vp of programmatic sales & strategy. “Do you value digital media, do you understand what it’s doing for your business? What do you need?” The post How Kellogg’s partners with publishers on programmatic appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-05-14 00:00:00 UTC ]
News tagged with:
#programmatic buying
#programmatic appeared
#taking advantage
#senior manager
#biggest problem
#meredith corporation
Cengage Learning is present in six educational markets: academic, career, school, research, professional, and international. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#cengage learning
#educational markets
Rogue Legacy, from the makers of Don't S**t Your Pants, is the sort of indie game that should have traditional game publishers staining their pants indeed. Continue reading at Wired
[ Wired | 2013-07-19 00:00:00 UTC ]
More news stories like this |
Founded in 1992 by Hervé de la Martinière, the French publishing company initially focused on illustrated books in Photography, Heritage, Art, and Leisure, and is now also active in general trade. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#la martinire
#illustrated books
#general trade
FTD is an educational publishing company in Sao Paulo, Brazil, founded in 1902 to support schools run by the Maristas Brothers throughout the country. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sao paulo
#maristas brothers
The Mondadori Group is the leading book and magazine publisher in Italy, with a market share of 27.6% (against 26.5% in 2011). The company's publishing houses include Edizioni Mondadori, Einaudi, Piemme, and Sperling & Kupfer. Its magazine titles include Panorama and Donna moderna. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mondadori group
#magazine publisher
#market share
#sperling kupfer
Movable Type literary agents Jason Allen Ashlock and Adam Chromy write of their experiences assisting The Rogue Reader authors in self-publishing their work. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#case study
#agent-assisted publishing
Lerner Publisher Services announced exclusive partnerships with Scobre and Live Oak Media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-18 00:00:00 UTC ]
More news stories like this |
HarperCollins in the US has announced a collaboration with Autography, a service which allows... Continue reading at The Bookseller
[ The Bookseller | 2013-07-17 00:00:00 UTC ]
More news stories like this |
Nielsen Book has reorganised its BookData Publisher Services team, making four new appointments... Continue reading at The Bookseller
[ The Bookseller | 2013-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen book
Under the Carib Sun author Ro Cuzon's essay describes journey to becoming a novelist and his experience in the agency-created Rogue Reader self-publishing program. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-17 00:00:00 UTC ]
More news stories like this |
Led by the news that Hugh Howey agent Kristin Nelson has signed self-publisher Barbara Freethy, who has sold 3 million books, the Ether looks at agent mystique. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-16 00:00:00 UTC ]
More news stories like this |
Icon Books has signed a self-published self-help book directly from the author. Kate Hewson,... Continue reading at The Bookseller
[ The Bookseller | 2013-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#icon books
#book directly
#kate hewson
Literary agents Jonny Geller and Edina Imrik in London talk with Porter Anderson about Curtis Brown's and Ed Victor's author-publishing approaches. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#porter anderson
#curtis brown
#ed victor
To kick off a week-long series on agents and self publishing from guest editor Porter Anderson, we start by reopening the discussion on literary agents as publishers. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#agent-assisted publishing
#literary agents
#week-long series
A graphic novel adaptation of the life of Gabriel García Márquez published by Rey+Naranjo in Bogota has brought new attention to Colombia's graphic novel industry. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing profile
Publishers including Maxim, Radar Online, Guitar World and USA Today Sports Media are experimenting with a pay wall that instead of charging readers requires them to watch an advertiser's video. The tactic, which uses a system ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pay wall
#radar online
BuzzFeed is famous for it, Facebook and Twitter embraced it, and The Atlantic got blasted for it. Native advertising may be all the rage, but if brands and publishers aren’t careful, it could trigger some regulatory repercussions, analysts ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native advertising
Sony's already said that it's making game publishing on PlayStation 4 even easier than it is on the PlayStation 3, but Senior Account Manager of Development at Sony Computer Entertainment Europe Agostino Simonetta today explained exactly what that means. Sony's apparently applying a "four... Continue reading at Engadget
[ Engadget | 2013-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#playing field
#personal relationship
#traditional publishers
Apple has been found guilty of colluding to raise ebook prices. Financial ramifications aside, has the judgement damaged publishing's reputation with consumers? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#guilty verdict
#found guilty
Poland's Kwiaty Orientu publishing company delivers translated editions of South Korean literature to a Polish speaking audience. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-10 00:00:00 UTC ]
More news stories like this |