How Instagram recruits college football teams to market Stories

Instagram has recruited seven colleges to use Instagram Stories as part of a new initiative to show the behind-the-scenes atmosphere on game days through the rest of the college football season. For the program, Instagram is also providing training and insights on Instagram Stories. The approach is similar to how Facebook encouraged and supported various media companies to experiment with Facebook Live earlier this year -- a stark difference from Snapchat’s closed-off approach with publishers. The post How Instagram recruits college football teams to market Stories appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-11-29 00:00:00 UTC ]
News tagged with: #instagram stories #media companies #year -- #stark difference

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Your Guide to Reading More Short Stories and Anthologies

Short stories and anthologies can open up new horizons in reading. If you want to explore more short fiction, here are some tips. Continue reading at Book Riot

[ Book Riot | 2024-01-08 11:32:00 UTC ]
More news stories like this | News stories tagged with: #short fiction #short stories


Panel Mania: 'Lunar New Year Love Story' by Gene Luen Yang and LeUyen Pham

Gene Luen Yang and artist LeUyen Pham’s new YA graphic novel 'Lunar New Year Love Story' is a charming, funny, supernatural tale of teenagers navigating romance and tough family issues in the Asian American community. An eight page excerpt. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-03 05:00:00 UTC ]
More news stories like this | News stories tagged with: #ya graphic #graphic novel


The Top 10 Book Business News Stories of 2023

The book business in 2023 in a nutshell: Amazon got hit with a federal antitrust lawsuit, Scholastic got mired in a censorship controversy, Simon & Schuster finally found a buyer, AI fever gripped the book business, and publishers stepped up to book bans. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-29 05:00:00 UTC ]
More news stories like this | News stories tagged with: #censorship controversy #book bans #scholastic #book business


Pietsch Touts New Marketing Efforts in Letter to Authors

In his last annual letter to authors as Hachettte Book Group CEO, Michael Pietsch hit on a number of topics, including the publisher’s steps to improve its marketing efforts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-26 05:00:00 UTC ]
More news stories like this | News stories tagged with: #annual letter #marketing efforts #book group


Poetry sales boom as Instagram and Facebook take work to new audiences

Writing and reading poems is no longer a minority pastime as verse overlaps with self-help genre and classics are revisitedIt was only last year that the Scottish poet Donna Ashworth was given a publishing contract. Now the 48-year-old has ended 2023 with five of her books in the Top 20 poetry... Continue reading at The Guardian

[ The Guardian | 2023-12-24 12:00:53 UTC ]
More news stories like this | News stories tagged with: #hardback books #publishing contract #hardback


Apple is reportedly looking to team up with news publishers to train its AI

Apple has been noticeably missing in the list of companies with their own generative AI product, but based on a new report by The New York Times, it's looking to change that real soon. In recent weeks, Apple has reportedly started negotiating with major publishers and news organizations to ask... Continue reading at Engadget

[ Engadget | 2023-12-23 07:43:48 UTC ]
More news stories like this | News stories tagged with: #news articles #legal issues #generative ais #rights holders #john grisham #novelists


The Top 10 Comics Stories of 2023

More growth in the seemingly unstoppable manga category and the ongoing struggles of librarians and comics retailers were among our most read stories on comics and graphic novels this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-20 05:00:00 UTC ]
More news stories like this | News stories tagged with: #comics retailers #read stories #graphic novels #manga


7 Short Story Collection Recommendations Based on TV Shows You Know and Love

In talking about my debut story collection, House Gone Quiet, with friends and family, I’ve often found myself pitching the merits of the short story form itself. Due to habit or book marketing or a lack of exposure, it’s simply the case that most fiction readers who enter a bookstore are... Continue reading at Electric Literature

[ Electric Literature | 2023-12-19 12:00:00 UTC ]
More news stories like this | News stories tagged with: #love appeared #tv shows #book marketing #electric literature #bookstore


The 10 Most Popular Lit Hub Stories of the Year

The literary world may have a complicated relationship to popularity—see every literary novelist’s love/hate (and almost always unrequited) relationship with the bestseller list—but the internet does not. Simply: it’s good to be read, and so we thank you, our readers, for consuming, commenting... Continue reading at Literrary Hub

[ Literrary Hub | 2023-12-18 09:52:49 UTC ]
More news stories like this | News stories tagged with: #complicated relationship #bestseller list— #literary hub #literary world


PW’s Top 10 Religion Stories of 2023

From a look at how bestselling novelist Colleen Hoover is fueling interest in contemporary Christian fiction to interviews with evangelical superstars David Platt and Beth Moore, here are PW’s most-read religion stories of 2023. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-13 05:00:00 UTC ]
More news stories like this | News stories tagged with: #beth moore #christian fiction


AAP’s September StatShot: US Book Market Up 0.8 Percent YTD

 US trade revenue was down 0.1 percent year-to-date, and down 0.4 percent for the month of September YTD, in the AAP's StatShot report. The post AAP’s September StatShot: US Book Market Up 0.8 Percent YTD appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-12-12 16:24:19 UTC ]
More news stories like this | News stories tagged with: #post aap #statshot report #book market


Webtoon Entertainment Expands Leadership Team

David J. Lee, previously of Impossible Foods, has joined Webtoon as its first enterprise-wide CFO and COO, and Yongsoo Kim has been promoted to chief strategy officer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-12 05:00:00 UTC ]
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Children’s Books: Publishers Discuss the Mexican Market’s Evolution

At the 2023 Guadalajara International Book Fair, three Mexican children’s publishers discuss what they describe the sector’s boom. The post Children’s Books: Publishers Discuss the Mexican Market’s Evolution appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-12-08 19:37:01 UTC ]
More news stories like this | News stories tagged with: #mexican children #post children #publishers discuss #mexican market


2023 in books: Protests, bannings and the rise of AI helped shape the story of publishing

The publishing world made plenty of news in 2023, but not only because of the books themselves Continue reading at ABC News

[ ABC News | 2023-12-08 14:55:07 UTC ]
More news stories like this | News stories tagged with: #publishing world


The Top 10 Library Stories of 2023

PW looks back at the library stories that captivated the publishing world this year, and what they portend for 2024. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-08 05:00:00 UTC ]
More news stories like this | News stories tagged with: #library stories #publishing world


Italy: Più Libri Più Liberi Opens Today in a ‘Stable Market’

Small- and medium-sized publishers make up 50.1 percent of the Italian book market, reports AIE at today's Più Libri Più Liberi opening. The post Italy: Più Libri Più Liberi Opens Today in a ‘Stable Market’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-12-06 19:33:32 UTC ]
More news stories like this | News stories tagged with: #post italy #stable market #publishers make


Quarto to Go Private, Delist from London Stock Market

The U.K.-based publisher said a proposed stock market delisting will save money and give it more flexibility to react to business challenges and opportunities. The U.S. is Quarto's largest market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-01 05:00:00 UTC ]
More news stories like this | News stories tagged with: #-based publisher #save money


Adweek Builds New Executive Team, Naming Former People GM Zoë Ruderman Chief Content Officer and Former Condé Nast Executive Drew Schutte Chief Revenue Officer

Adweek, the leading source of news, insights and intelligence for the marketing and advertising industry, today announced it has hired former Vice President and General Manager of People, Zoe Ruderman as Chief Content Officer and Drew Schutte, former executive at Conde Nast titles The New... Continue reading at AdWeek

[ AdWeek | 2023-11-30 19:30:00 UTC ]
More news stories like this | News stories tagged with: #executive team #advertising industry #today announced #vice president #general manager #conde nast


Book Packager Melcher Media Expands into Marketing and Printing

After 30 years in business, the company will offer direct-to-consumer sales, marketing, and printing services for what founder and CEO Charles Melcher calls "a focused list of clientele." Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-30 00:00:00 UTC ]
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Germany: Bookwire’s Audiobook Service Goes to Brazilian, English, Spanish Markets

Bookwire's 'WAY' audiobook services are to be available to French-language publishers early in 2024. The post Germany: Bookwire’s Audiobook Service Goes to Brazilian, English, Spanish Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-11-29 04:44:54 UTC ]
More news stories like this | News stories tagged with: #post germany #audiobook service #spanish markets #audiobook