How Instagram recruits college football teams to market Stories

Instagram has recruited seven colleges to use Instagram Stories as part of a new initiative to show the behind-the-scenes atmosphere on game days through the rest of the college football season. For the program, Instagram is also providing training and insights on Instagram Stories. The approach is similar to how Facebook encouraged and supported various media companies to experiment with Facebook Live earlier this year -- a stark difference from Snapchat’s closed-off approach with publishers. The post How Instagram recruits college football teams to market Stories appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-11-29 00:00:00 UTC ]
News tagged with: #instagram stories #media companies #year -- #stark difference

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A Story of All Stories: On Erin Morgenstern’s “The Starless Sea”

THE STARLESS SEA, Erin Morgenstern’s sophomore fantasy novel, takes effort to read, but there are countless narratively complex works of science fiction and fantasy that amply reward such effort: N. K. Jemisin’s The Fifth Season comes to mind as one recent, prominent example of the type. The... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2020-06-20 17:00:48 UTC ]
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Q&A: Marketing Guru Seth Godin on How to Be a Better Marketer

Seth Godin is a bestselling author and entrepreneur. He also runs an online course that helps marketers learn by doing, which has resonated with many industry professionals over the years. Godin joined us on a bonus episode of Adweek's Yeah, That's Probably an Ad podcast to talk about how... Continue reading at AdWeek

[ AdWeek | 2020-03-18 20:43:09 UTC ]
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Viral Story of Edmund Kemper’s Audiobook Narration Tells Bigger Story

The Edmund Kemper, audiobook narrator story is sensational. The work of The Blind Project, though, is vital, important, and worth knowing. Continue reading at Book Riot

[ Book Riot | 2019-10-14 10:35:39 UTC ]
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More than 'story, bonking, story': why you've never heard of Australia's best-selling authors

In pushing the romance genre aside, Australia’s publishing industry sent its most successful writers to pursue their careers abroadNalini Singh is trying to convince me to read a love story starring bears. The tiny author is tucked up under a huge scarf in a cafe on a freezing August day in... Continue reading at The Guardian

[ The Guardian | 2019-08-17 22:00:54 UTC ]
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London Book Fair 2019: Why the Story of Our Networked World Is a Story of Upheaval

In his new book, former F.C.C. Chariman Tom Wheeler deftly explores 500 years of network revolutions, and offers an invaluable take on the challenges we now face. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-11 00:00:00 UTC ]
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Cambridge University and First Story unveiled as BBC short story awards partners

First Story and the University of Cambridge are the new partners of the BBC’s short story awards, replacing BookTrust, in a three-year collaboration starting in 2018. Continue reading at The Bookseller

[ The Bookseller | 2017-09-29 00:00:00 UTC ]
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Amazon Keeps Firm Grip on E-book Market, Even as the Format Loses Market Share

With sales of ebooks slipping and print books enjoying a mild rebound, ebooks’ share of consumer spending on books has declined over the past two years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-01 00:00:00 UTC ]
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Best Practices: Three Ways Marketers Can Go Back to Basics to Regain Market Share

When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide... Continue reading at Advertising Age

[ Advertising Age | 2015-07-30 00:00:00 UTC ]
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Chris Whitaker’s Survivor Stories

The novelist traded a finance career to pursue fiction. It just may have saved his life. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-26 04:00:00 UTC ]
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7 Short Story Collections Set in Nigeria

I have always loved the versatility of the short story, how it can so easily take on the forms of other things. There are playlist short stories, recipe short stories, diary and epistolary-style short stories. There are flash fiction stories, short short stories, and long short stories that... Continue reading at Electric Literature

[ Electric Literature | 2024-04-15 11:00:00 UTC ]
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9 Short Story Collections About Women’s Bodies

Short stories can do things novels cannot because they’re short. They’re limber and can dart in and out of close-fitting places. They can be weird and daring in ways that novels cannot always sustain. Joy Williams writes in, “8 Essential Attributes of the Short Story (and one way it differs from... Continue reading at Electric Literature

[ Electric Literature | 2024-03-28 11:00:00 UTC ]
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Paul Yoon Wins 20th Annual Story Prize

'The Hive and the Honey' is the winner of this year's Story Prize, which was presented at a ceremony March 26 at the Lotos Club in New York City. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-27 04:00:00 UTC ]
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Scholastic in $186 Million Deal with 9 Story

Scholastic has acquired 100% of the economic interest in 9 Story Media Group, a Toronto-based creator, producer, and distributor of children’s content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-12 04:00:00 UTC ]
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Leslie Jamison Writes A Different Kind of Love Story In “Splinters”

Leslie Jamison’s new memoir Splinters follows the aftermath of divorce and the awakening of motherhood, but it explores desire more than it does any kind of death. Jamison wants to make meaning, to connect, to love, to feel, to mother, to write, and to revise her life endlessly. There are losses... Continue reading at Electric Literature

[ Electric Literature | 2024-03-08 12:00:00 UTC ]
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Higher Prices Boost Book Sales in International Markets

Revenue in 12 of 16 overseas book markets rose last year, even as unit sales fell, according to a new joint report from Nielsen/GFK Entertainment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-08 05:00:00 UTC ]
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Nielsen-GfK’s Pre-LBF ‘Global Book Market’ Report

The first outing for this Nielsen BookData-GfK study sees revenue up in many book markets, but rising prices contributing to that 2023 trend. The post Nielsen-GfK’s Pre-LBF ‘Global Book Market’ Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-03-07 18:44:01 UTC ]
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Reviving Literary Legacies: When Women’s Stories Finally Get Told

Rebecca Rego Barry, author of 'The Vanishing of Carolyn Wells,' on researching the prolific mystery author—whose name, which once regularly graced the pages of the 'New York Times' and this very magazine, has been all but forgotten. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-29 04:00:00 UTC ]
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After hiring new local executive, Australian startup plans to nearly triple Denver team

An Australian startup that recently hired a new North American president plans to grow its U.S. headquarters in Denver. The startup is a digital platform that helps privately owned businesses determine their valuation. It also helps create a roadmap for a successful exit, which could include a... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2024-02-28 13:09:19 UTC ]
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With the Novel Prize, Three Anglophone Publishers Team to Champion Innovative Fiction

The biennial Novel Prize comes with a $10,000 purse and simultaneous publication in North America, by New Directions; the U.K. and Ireland, by Fitzcarraldo; and Australia and New Zealand, by Giramondo. In a twist, this year, the three publishers crowned two winners. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-28 05:00:00 UTC ]
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