How Instagram recruits college football teams to market Stories

Instagram has recruited seven colleges to use Instagram Stories as part of a new initiative to show the behind-the-scenes atmosphere on game days through the rest of the college football season. For the program, Instagram is also providing training and insights on Instagram Stories. The approach is similar to how Facebook encouraged and supported various media companies to experiment with Facebook Live earlier this year -- a stark difference from Snapchat’s closed-off approach with publishers. The post How Instagram recruits college football teams to market Stories appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-11-29 00:00:00 UTC ]
News tagged with: #instagram stories #media companies #year -- #stark difference

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Quarto to Go Private, Delist from London Stock Market

The U.K.-based publisher said a proposed stock market delisting will save money and give it more flexibility to react to business challenges and opportunities. The U.S. is Quarto's largest market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-01 05:00:00 UTC ]
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Adweek Builds New Executive Team, Naming Former People GM Zoë Ruderman Chief Content Officer and Former Condé Nast Executive Drew Schutte Chief Revenue Officer

Adweek, the leading source of news, insights and intelligence for the marketing and advertising industry, today announced it has hired former Vice President and General Manager of People, Zoe Ruderman as Chief Content Officer and Drew Schutte, former executive at Conde Nast titles The New... Continue reading at AdWeek

[ AdWeek | 2023-11-30 19:30:00 UTC ]
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Book Packager Melcher Media Expands into Marketing and Printing

After 30 years in business, the company will offer direct-to-consumer sales, marketing, and printing services for what founder and CEO Charles Melcher calls "a focused list of clientele." Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-30 00:00:00 UTC ]
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Germany: Bookwire’s Audiobook Service Goes to Brazilian, English, Spanish Markets

Bookwire's 'WAY' audiobook services are to be available to French-language publishers early in 2024. The post Germany: Bookwire’s Audiobook Service Goes to Brazilian, English, Spanish Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-11-29 04:44:54 UTC ]
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‘Going Infinite’ Audiobook Review: Michael Lewis Tells His Own Story of Sam Bankman-Fried

“Going Infinite” may have missed the big takeaway, but it offers at least one undeniable pleasure: deep access. Continue reading at The New York Times

[ The New York Times | 2023-11-17 14:25:02 UTC ]
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4 New Military Histories for the Dad Who Doesn't Watch Football

It's important to keep dads preoccupied over the holidays. If your dad isn't a pigskin sort of dad, perhaps he's a Civil War or World War II sort of a dad, or perhaps even a naval warfare type. If he is, these books may help keep this year's holiday season a bit more peaceful. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-17 05:00:00 UTC ]
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Black Romance Authors and Editors Share Their Passion for Love Stories

Amid ongoing challenges, Black authors and editors are creating the love stories they want to read. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-17 05:00:00 UTC ]
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Hachette Book Group, Hachette UK to Move Under United Management Team

Under what it calls a "new English-language management structure," Hachette Livre has named Hachette UK CEO David Shelley head of both Hachette Book Group and HUK, while current HBG CEO Michael Pietsch will retire as CEO and serve as chairman of the new group. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-14 05:00:00 UTC ]
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How Marketers Are Navigating AI’s Language Gap

When Mike Sotelo, vice president of digital content and experience at ad agency Alma, experimented with OpenAI's generative artificial intelligence tool GPT-3 in Spanish earlier this year, it wasn't long before he came across a language gap. Sotelo entered two prompts: "How does a guey [a... Continue reading at AdWeek

[ AdWeek | 2023-11-13 21:00:00 UTC ]
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Anuja Varghese's short story collection Chrysalis among $25K Governor General's Literary Award winners

The awards recognize the best in Canadian books across 7 categories in both English and French. Other winners include Kyo Maclear, Hannah Green and Cliff Cardinal. Continue reading at CBC

[ CBC | 2023-11-08 12:00:00 UTC ]
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Alexandra Chang Turns the Pain of a Friendship Breakup Into a Short Story

“The world here beats faster than a hummingbird’s wings,” writes Alexandra Chang in her new collection Tomb Sweeping. Chang, the author of Days of Distraction and a National Book Foundation 5 Under 35 recipient, writes poignantly about tenuous connection. In these stories, a wealthy housewife... Continue reading at Electric Literature

[ Electric Literature | 2023-11-02 11:00:00 UTC ]
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Levine Querido: Making Waves in the Spanish Market

Since its inception in 2019, the children’s publisher has quietly amassed a list of award-winning and bestselling titles with a focus on stories about the Latine experience by Latine creators. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-30 04:00:00 UTC ]
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'Wounded Tiger:' A Story of Hope for All

T. Martin Bennett’s new historical novel looks at World War II from the perspective of the Japanese pilot who led the attack on Pearl Harbor. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-30 04:00:00 UTC ]
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Scary Stories to Ruin Your Sleep

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[ The New York Times | 2023-10-27 15:52:21 UTC ]
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A Nation Haunted: The Social Significance of Ghost Stories

The ghost story is one of the most vibrant modes in U.S. American literature today. But why are ghost stories still relevant? Continue reading at Book Riot

[ Book Riot | 2023-10-26 10:35:00 UTC ]
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20 spooky short stories you can read for free online.

The leaves are amassing, the skeletons are out, and enormous bags of candy fill the grocery store aisles and threaten to spill their chocolates right into your mouth, through absolutely no fault of your own. Yep, it’s officially spooky season. But if you still need some help getting into the... Continue reading at Literrary Hub

[ Literrary Hub | 2023-10-23 16:13:33 UTC ]
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Review: Britney Spears' memoir is a Gothic horror story

From her Louisiana roots to the quasi-imprisonment of her conservatorship, Britney Spears' 'The Woman in Me' paints the pop star's life as a Victorian nightmare. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-10-20 20:46:28 UTC ]
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A Memoir of My Former Self: Hilary Mantel's final book is a reminder of the many stories she still had to tell

The book shares secrets – Mantel’s own alongside those of the writers, historical figures and places she describes. Continue reading at The Conversation

[ The Conversation | 2023-10-19 14:40:38 UTC ]
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Patience, Perspective, and the Power of Story: An Interview with Toni Ann Johnson, by Scott LaMascus

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[ World Literature Today | 2023-10-16 18:46:19 UTC ]
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Halloween Short Fiction: 9 Short Stories to Get You Ready for Spooky Season

These Halloween short stories are free to read online! They're deliciously unsettling, genre-bending, emotional, and even humorous. Continue reading at Book Riot

[ Book Riot | 2023-10-16 10:33:00 UTC ]
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