Google is moving to a simpler online advertising model called “unified auctions,” but its adoption will be anything but simple for the publishers who rely on the internet giant’s technology to manage their ad inventory. In the coming months, Google is aiming to level the playing field for advertisers when it comes to bidding on ad inventory across sites that use Google Ad Manager, which is much of the internet. Google is transitioning to unified auctions with first-price winners and doing away with so-called last-look bids. That’s a lot of jargon, but here’s what it means: In a unified market, bidders compete in a single auction, under one set of rules that apply to all comers, instead of multiple independent auctions run by publishers on a variety of exchanges, which then send winners to Google’s ad server for a final round. In Google’s new unified auction, the winner will pay the amount bid, period. Previously, the auction winner would actually pay the amount bid by the second-highest bidder plus a penny, also known as the second-price. “In display advertising, the variations in programmatic deal types and the rules associated with each one make auctions really complicated,” says Mike Smith, Hearst Magazines’ chief data officer. The changes could lead to a fairer advertising ecosystem that’s also more transparent. Publishers appear to be the winners here, by potentially pulling in more money from each ad in the first-price system. Still, some ad tech experts say... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-28 07:00:00 UTC ]
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To address the growing need for accountability in digital marketing, GfK MRI has launched a syndicated service called Starch Digital. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
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Google Books is a gigantic and ever-expanding online library of books and magazines that can be used to read classic titles free of charge as well as to purchase new releases in all manner of categories. But you may be one of the many people who have found that the interface for the website and... Continue reading at Betanews
[ Betanews | 2012-02-01 00:00:00 UTC ]
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U.S. online ad spending is set to eclipse that of print this year by 15.5 percent, according to eMarketer, suggesting that the long-awaited print-to-digital inflection point may now be here for both content creators and marketers. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-21 00:00:00 UTC ]
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In a b-to-b twist on the e-commerce craze, Penton launched an online auction site that can scale across all the verticals the company targets. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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In a new study undertaken by comScore to support the release of a new digital ad measurement solution, the company found that 31 percent of ads are delivered, but not seen by consumers. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
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News Corp. Chairman Rupert Murdoch is talking nonsense, according to Google. Murdoch, a Twitter user for only the past several weeks, used the service to fire a barrage of accusations Saturday night against President Obama and Google. Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-01-16 00:00:00 UTC ]
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Amazon's Kindle Store is now iPad optimized. The company on Tuesday introduced a new touch-friendly version of its ebook storefront for iPad that allows readers to purchase and read Kindle books whether it be in Safari with Kindle Cloud Reader or Kindle for iPad. Located at... Continue reading at AllThingsD
[ AllThingsD | 2012-01-11 00:00:00 UTC ]
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The Bodley Head has secured the rights to academic Lewis Dartnell’s new title after an... Continue reading at The Bookseller
[ The Bookseller | 2012-01-10 00:00:00 UTC ]
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Google Books and the French online publication ActuaLitté have launched a digital library... Continue reading at The Bookseller
[ The Bookseller | 2011-12-23 00:00:00 UTC ]
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Businesses have little recourse - or human contact - when resolving disputes with Google or Facebook, write Julian Lee and Ben Grubb. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2011-12-19 00:00:00 UTC ]
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Since its launch last December in partnership with the American Booksellers Association, Google eBooks has yet to capture significant market share. According to the Codex Groups recent Showrooming study, while the number of people who read both print books and ebooks has grown from 25% in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-12-16 00:00:00 UTC ]
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Google is partnering with Bloomsbury's Public Library Online, sponsoring two of the digital... Continue reading at The Bookseller
[ The Bookseller | 2011-12-13 00:00:00 UTC ]
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Google Inc.'s YouTube said it acquired RightsFlow Inc., a small company that tracks and processes royalty payments to songwriters and music publishers. Continue reading at AllThingsD
[ AllThingsD | 2011-12-10 00:00:00 UTC ]
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Google on Thursday officially launched Google Currents, a news reading application for Android and iOS-based smartphones and tablets, and publishing backend for content producers. Similar in concept to Flipboard, Zite or any of the dozens of "iPad magazines," Google Currents lets readers... Continue reading at Betanews
[ Betanews | 2011-12-09 00:00:00 UTC ]
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In a major magazine publisher first, Condé Nast launched a private advertising exchange for select digital clientele. Partnering with service provider AdMeld, inventory from Condés entire digital portfolio was available at the time of the exchanges launch. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
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Googles advertising horsepower is about to get even greater. In a blog post Friday, Googles VP of display advertising Neal Mohan announced that the Department of Justice had approved its $400 million acquisition of the New York-based online advertising company Admeld. Google, which announced... Continue reading at AdWeek
[ AdWeek | 2011-12-03 00:00:00 UTC ]
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Fourth Estate has acquired the story of a young Irish traveller after a four-way auction. Claire... Continue reading at The Bookseller
[ The Bookseller | 2011-12-02 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 17/11/2011 - 09:30 Children's laureate Julia Donaldson has welcomed yesterday's High Court ruling against library closures in Gloucestershire and Somerset as "the best news Ive had all year". In a statement given to Somerset group Watchet... Continue reading at The Bookseller
[ The Bookseller | 2011-11-17 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 17/11/2011 - 07:45 Viking has won a five-way auction for a debut novel about British explorer George Mallory's final doomed attempt to be the first to scale Mount Everest. Viking publishing director Venetia Butterfield won the auction,... Continue reading at The Bookseller
[ The Bookseller | 2011-11-17 00:00:00 UTC ]
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Martini Media, which serves a network of 1,000 publisher sites in lifestyle and business, is launching a series of multimedia advertising programs including bringing rich media to niche sites. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
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