How Elite Daily is building a millennial video strategy

While the Daily Mail relies largely on licensed video to drive views, Elite Daily is investing heavily in original video. The Daily Mail-owned millennial publisher doubled its video team from 8 to 16 last month, though it already has substantial scale, attracting 9.9 million monthly views on YouTube and millions more on Facebook. With a focus on social distribution, the publisher monetizes its video content largely through branded deals, not pre-roll revenue. The post How Elite Daily is building a millennial video strategy appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-05-11 00:00:00 UTC ]
News tagged with: #investing heavily #original video #video team #social distribution

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What $39M from NIH means for Vibrent Health's business — and the database it’s helping to build

The Fairfax company will continue providing its digital health platform for the All of Us research program, an NIH initiative building a database of more than 1 million patients. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-09-02 11:30:00 UTC ]
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BA launches #ChooseBookshops video ahead of bumper autumn

The Booksellers Association has released a video encouraging the public to visit bookshops, as the industry prepares for spate of "super Thursdays" this autumn. Continue reading at The Bookseller

[ The Bookseller | 2020-08-28 00:25:22 UTC ]
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Lit Hub Daily: August 21, 2020

How to write a millennial character: Emma Jane Unsworth wades in where lesser mortals dare not go. | Lit Hub A love letter to The Catcher in the Rye: Mary O’Connell on her favorite book and its conflicted legacy. | Lit Hub Thirteen ways of looking at flash fiction: Grant Faulkner on the infinite... Continue reading at Literrary Hub

[ Literrary Hub | 2020-08-21 10:30:03 UTC ]
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Daily Mail publisher to cut up to 100 jobs as revenues fall

DMGT says quarterly print advertising down 69% and digital income down 17% The publisher of the Daily Mail, Mail on Sunday, the i and Metro is to cut up to 100 roles as the coronavirus pandemic continues to hammer the newspaper and magazine industry.Daily Mail & General Trust, which also... Continue reading at The Guardian

[ The Guardian | 2020-08-13 11:23:11 UTC ]
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Lit Hub Daily: August 13, 2020

The most iconic short stories in the English language, as determined by that “weird and wiggly” hive-mind, the American cultural consciousness. | Lit Hub Jill Filipovic on how Boomers—“the generation with the least stable marriages in American history”—changed family life forever. | Lit Hub... Continue reading at Literrary Hub

[ Literrary Hub | 2020-08-13 10:30:25 UTC ]
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Tribune closing 5 newsrooms including NY Daily News

Tribune Publishing Company says it's closing the newsrooms of five newspapers including The Daily News in Manhattan, the Orlando Sentinel and The Capital Gazette in Annapolis, Maryland Continue reading at ABC News

[ ABC News | 2020-08-12 23:24:40 UTC ]
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JKP, Sheldon and John Murray roll out video series to promote mental wellbeing

Mental health experts published by Jessica Kingsley Publishers, Sheldon Press and John Murray Learning are participating in a new weekly online video series offering free mental health support, an initiative devised for the "tough times" many are experiencing during the pandemic. Continue reading at The Bookseller

[ The Bookseller | 2020-07-29 07:05:00 UTC ]
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Pandemic Success Highlights Rockridge Press’s Data-Driven Strategy

The primary imprint of 10-year-old Callisto Media began to dip its toes into the children’s sector just two years ago—and is now seeing big results. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-24 04:00:00 UTC ]
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Medill Selects Jeremy Gilbert of Washington Post as Knight Chair in Digital Media Strategy

Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications has selected Jeremy Gilbert (BSJ00, MSJ00), director of strategic initiatives Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-07-07 17:10:58 UTC ]
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Level the Playing Field: 5 Questions to Ask Your Video Strategist

Every digital publisher worth their salt has some form of video on their websites. They may be using existing content, or they could be leaning into user generated content, but the transition from text to video that began a decade back has had a major effect on the entire publisher workforce,... Continue reading at Digiday

[ Digiday | 2020-07-07 02:05:37 UTC ]
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Coronavirus Impact: Spain’s Publishers Open a Two-Front Strategy

The Spanish publishing industry has gained new clarity on where it stands with the government and is ratcheting up its demands for pendemic assistance. The post Coronavirus Impact: Spain’s Publishers Open a Two-Front Strategy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-06 13:44:10 UTC ]
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Amazon Prime Video Has the Deepest TV Streaming Library—But Not the Highest Quality One

Buzzy original series may drive attention to streaming services, but the bulk of most major streamers' programming catalogs are their libraries of licensed TV shows. And those licensed titles often account for the highest-quality content available on the service, according to data from streaming... Continue reading at AdWeek

[ AdWeek | 2020-07-02 10:30:51 UTC ]
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Lit Hub Daily: June 29, 2020

“Maybe the WPA let new passions into the public space.” David A. Taylor on how the government supported the arts during the (first) Great Depression. | Lit Hub History Missing the drama of sports? James Tate Hill has some audiobook recommendations to fill the competitive void. | Lit Hub... Continue reading at Literrary Hub

[ Literrary Hub | 2020-06-29 10:30:26 UTC ]
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Politico Takes Daily Newsletters Weekly for Some Readers

Subscribers to Politico’s newsletters will soon receive a weekly version rather than daily if they aren’t Politico Pro members. The publisher announced this Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-06-18 18:00:14 UTC ]
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Lit Hub Daily: June 10, 2020

In order to create the Ultimate Summer 2020 Reading List, we’ve ventured into unfamiliar territory and employed… math. | Lit Hub How JK Rowling betrayed the world she created: Gabrielle Bellot on growing up with the Harry Potter universe. | Lit Hub “The pace and frequency of Trump’s falsehoods... Continue reading at Literrary Hub

[ Literrary Hub | 2020-06-10 10:30:25 UTC ]
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How the Book Business Can, and Must, Build a New Future

A black author challenges publishing to be more daring in creating space for all writers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-05 04:00:00 UTC ]
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7 important books for building an anti-racist workplace

Add these to your reading list if you want to create a truly inclusive work environment. As massive crowds fill the streets to protest police brutality following the death of George Floyd, many people are also taking another important action: reading.Read Full Story Continue reading at Fast Company

[ Fast Company | 2020-06-04 07:00:55 UTC ]
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Opinion: How digital media can get serious about building transparency, privacy and neutrality in a post-cookie world

Google’s sunsetting of third-party cookies gives us an opportunity to shape our long-term future. Continue reading at Advertising Age

[ Advertising Age | 2020-06-03 10:30:00 UTC ]
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Ivy Pochoda quarantines with Cormac McCarthy, Dr. Seuss and gymnastics videos

In our latest quarantine diary, the author of 'These Women' digs 'Blood Meridian' but can't get enough of Laura Ingalls Wilder. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-05-28 13:32:21 UTC ]
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