How Deep Has Digital Backlist Gone?

E-book reading is becoming more common, and one way publishers are trying to take advantage of the growth in the use of digital readers is by plumbing their backlists, refurbishing classic and forgotten literature with new digital editions. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2013-04-20 00:00:00 UTC ]
News tagged with: #digital backlist #e-book reading #digital readers #digital editions

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Unbound to publish new and backlist Jackie Morris titles

Unbound is publishing a new book by CILIP Kate Greenaway winner Jackie Morris, as well as several backlist titles, including Song of the Golden Hare.  Continue reading at The Bookseller

[ The Bookseller | 2019-06-27 12:13:44 UTC ]
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Ckbk launches digital book subscription service for professionals

Ckbk, a new digital subscription service billed as “Spotify for cookbooks”, is launching for the professional market with licences in place with publishers and big name UK chefs including Gary Rhodes and Ken Hom. Continue reading at The Bookseller

[ The Bookseller | 2019-06-24 05:59:01 UTC ]
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5 Ways Digital Archives Can Supercharge Paywall Revenue

With advertising trending down for most print publications, publishers are eyeing paywalls with renewed interest. This whitepaper explores five successful methods of engaging your reader base with a compelling value proposition to convince them to pay for access. Continue reading at Publishing Executive

[ Publishing Executive | 2019-06-21 20:38:36 UTC ]
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Bipartisan Group of News Sites Launch Digital News Alliance for 2020 Election Advertising

A bipartisan group of political publishers including Daily Caller, Mediaite, Raw Story, Alternet, Law&Crime, and the Washington Free Beacon have launched Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-06-21 15:26:03 UTC ]
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5 Key Takeaways From Reuters’ 2019 Digital News Report

An astonishing 91% of right-leaning Americans have lost faith in the media, according to a study from the Reuters Institute of Digital News and the University of Oxford. Rasmus Kleis Nielsen from the Reuters Institute for the Study of Journalism explained some of the key findings of the report,... Continue reading at AdWeek

[ AdWeek | 2019-06-20 11:00:53 UTC ]
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Russian Book Market Players Explore Digital Serialization

The growing popularity of ebooks in Russia is prompting some publishers to look at online serialization as an option for distribution and sales, both as an offer to consumers and to writers of works in progress. The post Russian Book Market Players Explore Digital Serialization appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-06-20 05:30:42 UTC ]
More news stories like this | News stories tagged with: #growing popularity #online serialization #ebooks #russian book


Digital Publishing: To Stop Misinformation From Spreading, Journalists Shouldn’t Fall Down the Social Media Rabbit Hole

By this point, the phrase “fake news” has become as ubiquitous in newsrooms as “election night pizza.” It’s a term Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-06-19 07:00:42 UTC ]
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BuzzFeed News Is Part of a Union Wave at Digital Media Outlets

The site’s journalists took part in an IRL protest after a series of tweets criticized the company’s refusal to recognize their affiliation with the News Guild. Continue reading at The New York Times

[ The New York Times | 2019-06-18 22:31:39 UTC ]
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Bud Light brings back ‘Real Men of Genius’ with new twist for digital age

Bud Light’s “Real Men of Genius” campaign--which set a new standard for funny radio ads--is being resurrected for the social media age. The brew is rebranding the campaign “Internet Heroes of Genius” and running them exclusively on digital, including on streaming audio services Spotify and... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 10:00:00 UTC ]
More news stories like this | News stories tagged with: #wieden kennedy #ab inbev #social platforms #twitter today #create content #digital media


Chener Books modernises with Google digital revamp scheme

A 40-year-old independent bookshop in London has undergone a digital transformation after its owner signed up to a Google project which pairs young people with businesses. Continue reading at The Bookseller

[ The Bookseller | 2019-06-17 12:35:21 UTC ]
More news stories like this | News stories tagged with: #digital transformation #independent bookshop


Digital Advertising Growth Will Slow This Year, Magna Report Predicts

As digital media penetration reaches near-universal status, digital advertising revenues around the world, including in the U.S., are anticipated to slow by several percentage points compared to years past, according to Magna Global's newest advertising forecast. The report from IPG Mediabrands'... Continue reading at AdWeek

[ AdWeek | 2019-06-17 01:00:56 UTC ]
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Argos hires Essence for digital and in-housing

Sainsbury's-owned retailer's digital media account moves from retail-specialist agency Summit. Continue reading at Media Week

[ Media Week | 2019-06-14 08:24:52 UTC ]
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Long-Term Relationships: Backlist Backbones 2019

Engaged fans and ongoing relevance keep the backlist going at independent publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-14 04:00:00 UTC ]
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Reinventing the way traditional media organizations master digital content

In order to succeed, traditional media companies must repurpose content and make it work even harder across digital channels. Here’s an inside look at using tools to reinvent the way traditional media companies master digital publishing. The post Reinventing the way traditional media... Continue reading at Digiday

[ Digiday | 2019-06-13 04:03:22 UTC ]
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How Insurance Companies Are Coping with Digital Transformation

The insurance industry is facing its most profound disruption in decades. It is partnering with 'insurtech' startups to digitally transform, says RGAX CEO Dennis Barnes. Continue reading at Knowledge@Wharton

[ Knowledge@Wharton | 2019-05-29 20:03:55 UTC ]
More news stories like this | News stories tagged with: #insurance companies #digital transformation


‘Digital has its limitations’: DTC brands are testing direct mail

Facebook, Instagram and Google are still the most powerful customer acquisition channels for online brands, but maturing means building a more diversified marketing mix. The post ‘Digital has its limitations’: DTC brands are testing direct mail appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-24 04:01:40 UTC ]
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Digital Publishing: Being Transparent Will Help Newspapers Gain the Trust of Readers

It’s hard to go a month these days without seeing yet another report decrying the lack of trust readers have Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-05-21 07:00:51 UTC ]
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Vanity Fair Digitizes Archives, the Latest on the Quad/LSC Merger and Other Industry Notes

Chris Roush Talking Biz News Founder Ready to Pass the Torch Talking Biz News founder Chris Roush announced on Wednesday that he's ready to move on from the site, which tracks job changes and other day-to-day news in the field of business journalism. "After 14 years of running Talking Biz... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-16 16:55:48 UTC ]
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Bonnier Corp. Taps New Group Digital Director | People on the Move

[caption id="attachment_158881" align="alignright" width="150"] Amy Schellenbaum[/caption] Bonnier Corp. promoted Amy Schellenbaum to the role of group digital director for Bonnier Media this week. Schellenbaum, who has served as the online director of Popular Science for the past three years,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-16 15:40:09 UTC ]
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