How Bonnier is Finding Success with Branded Content

Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
News tagged with: #finding success #branded content #display advertising #ad blockers #bonnier

Other Publishing stories related to: 'How Bonnier is Finding Success with Branded Content'


Will Eddie Redmayne star in 'Fantastic Beasts and Where to Find Them'?

The 'Theory of Everything' actor has reportedly been offered the role of protagonist Newt Scamander. 'Harry Potter' author J.K. Rowling is writing the screenplay for the movie, which is set in the world of 'Potter.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter #fantastic beasts


New Strategies for Content Monetization

Ever since the Internet dropped a bomb on the status quo in media, many publishers have been struggling to adapt. Even when they seem to make some headway, The post New Strategies for Content Monetization appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #status quo


Facebook algorithms no match for users' own decisions on feeds, study finds

Facebook study considered the political leanings of news posts by US users before determining which posts were reached via the site’s social algorithmsThe algorithms used by Facebook to filter news posts have an effect on the information seen by users – but not nearly as much as the choices made... Continue reading at The Guardian

[ The Guardian | 2015-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #study finds #study published


Independent Bookstore Day was a success for many

Inspired by 2014's California Bookstore Day, the first Independent Bookstore Day was held on May 2. Many stores reported an increase in sales. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-05-05 00:00:00 UTC ]
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With 100,000 Pieces of Content at Launch, Mode.com Expects 25 Million Monthly Users

Just one year after rebranding from Glam Media, Mode Media is bringing all of its brands together on one site where it hopes to build the "largest native feed distribution platform outside of Facebook." At its second Digital Content NewFronts presentation today, Mode unveiled its new... Continue reading at AdWeek

[ AdWeek | 2015-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pre-roll ads #social activity


Pinterest Makes It Easier for Brands to Post Pins, Buy Ads

Two-thirds of the content that people post to Pinterest are originally from businesses, like product images from a retailer's site. But it hasn't been that easy for brands themselves to post that content, let alone pay to promote those organic posts as ads on Pinterest. Pinterest is now trying... Continue reading at Advertising Age

[ Advertising Age | 2015-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #phone calls #social networks #social accounts


Using Mobile Apps to Increase Content Monetization: Digital Solutions in India 2015

Across the globe, mobile apps have become one of the most popular channels to access content for users. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile apps #digital solutions #access content


Mark Dawson: Another Amazon KDP Success Story

After failing with traditional publishing, thriller writer Mark Dawson has struck gold with Amazon KDP, selling more than 300,000 copies of his novels. The post Mark Dawson: Another Amazon KDP Success Story appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional publishing #struck gold #amazon kdp


Marc Jaffe Finds a Permanent Home

Marc Jaffe acknowledges that he had an unorthodox publishing career: “I’ve always had one foot in publishing, and one foot in the media/tech world.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #permanent home


Digital Discoverability of Relevant Content: Digital Solutions in India 2015

Until recently, our conversations about ebooks with publishing clients centered on conversion—on tools and workflows, competing standards, best practices, and retailer requirements, decisions around fixed layout v. reflow, opportunities for enhancement and interactivity, accessibility, and the... Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #relevant content #digital solutions #reader experience


Charting the Transformation in Digital Content and Solutions: Digital Solutions in India 2015

The first PW coverage of the India-based digital solutions industry, which was then widely known as “content services,” coincided with the launch of Twitter and Google’s acquisition of a 22-month-old startup called Android Inc. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital solutions #digital content #pw coverage #content services


Facebook Opens Branded Video Program on YouTube's Anniversary

On Thursday YouTube celebrated the 10th anniversary of the first video being uploaded to what would become the preeminent online video service. And Facebook crashed the party.Facebook announced on Thursday a branded-video program called Anthology that will have publishers and digital video... Continue reading at Advertising Age

[ Advertising Age | 2015-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #10th anniversary #facebook announced #vox media #creative shop


Horobin to join Bonnier Publishing Fiction

James Horobin, previously group sales, marketing and publicity director at Simon & Schuster, is to join the recently launched Bonnier Publishing Fiction division as executive director with responsibility for sales and marketing. Horobin, who left S&S last month, will take up his new... Continue reading at The Bookseller

[ The Bookseller | 2015-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #james horobin #publicity director #simon schuster


MoCCA Festival Must Move Again After Successful 2015 Event

Despite having to find new digs for 2016, this year's show was upbeat and crowded, featuring appearances by comics legends Scott McCloud and Aline Kominsky-Crumb, alongside a younger generation that included Jillian Tamaki, Michel Fiffe and Noelle Stevenson. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #aline kominsky-crumb #younger generation #noelle stevenson


Report finds UK books world has marginalised and pigeonholed ethnic minorities

Novelist Bernardine Evaristo fears ‘return to the literary invisibility of the past’ as research finds attempts to encourage diversity have stalledBlack and Asian authors in the UK say they are being shoehorned by a publishing industry which is almost blindingly white into writing fiction that... Continue reading at The Guardian

[ The Guardian | 2015-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #decades ago


London Book Fair 2015: After Film Deal, ‘Maestra’ Set as Launch for Bonnier’s Zaffre

A racy novel picking up attention at the London Book Fair has officially been set as the launch title of the new adult fiction imprint at Bonnier. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #launch title #film deal


J.K. Rowling: why failure is essential to success

'You will fail,' says 'Harry Potter' author J.K. Rowling, talking about her new book 'Very Good Lives.' 'That's inevitable. It's what you do with it.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter #good lives


Scribd’s Comics Launch Their Most Successful Yet

Comics had an "explosive" launch on Scribd's subscription ebook platform in February. And here's an exclusive look at who's using the service and what they're reading. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-13 00:00:00 UTC ]
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Marketers and Publishers Find Common Ground on Hot-Button Topic: Viewability

This issue is referred to broadly as viewability. Though it has dogged digital media for years, chief marketing officers are now paying attention -- and they've put everyone in the digital ecosystem on alert: Clean things up or we'll spend our money elsewhere.As one result, a cottage industry of... Continue reading at Advertising Age

[ Advertising Age | 2015-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ve put #digital ecosystem #cottage industry #display ads


Traditional books on paper open a new chapter of success

As the expansion of ebook sales slow down, enthusiasm for both paperbacks and hardcovers remains strongA former tannery has been magicked into an arts venue, the lights have been dimmed, and a roomful of publishing executives are sitting on creaky wooden floors, cross-legged or knees scrunched... Continue reading at The Guardian

[ The Guardian | 2015-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing executives