How Billboard and The Hollywood Reporter use paid traffic to win the audience race

Top digital publishers are turning to paid traffic acquisition to monetize their content. Learn how outlets like Billboard and The Hollywood Reporter have used a paid traffic strategy to grow their audience, drive subscriptions, and distribute branded content. Sponsored content by Keywee. The post How Billboard and The Hollywood Reporter use paid traffic to win the audience race appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-10-13 00:00:00 UTC ]
News tagged with: #sponsored content #hollywood reporter #drive subscriptions

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Julie Otsuka, Ed Yong Win ALA’s 2023 Carnegie Medals

In announcing the awards, the awards committee called Otsuka "a master of narrative voice" and praised Yong for "standing out even during a recent golden age of nature writing." Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-30 05:00:00 UTC ]
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Luqman-Dawson, Salati, and Tahir Win Newbery, Caldecott, Printz Awards

The Youth Media Awards were announced Monday morning during the American Library Association’s LibLearnXconference in New Orleans. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-30 05:00:00 UTC ]
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Victor Navasky, award-winning author and editor of the Nation, dies at 90

Liberal lion won National Book Award and edited leftwing Nation, with writers including Hitchens and Cockburn, from 1978 to 2005Victor Navasky, an award-winning author and journalist who presided over the liberal US weekly the Nation and wrote influential books on the anti-communist blacklist... Continue reading at The Guardian

[ The Guardian | 2023-01-25 15:01:09 UTC ]
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Twitter is reportedly struggling to break even as advertisers continue to flee

Twitter’s ad business is reeling, with its daily revenue reportedly falling by 40 percent from a year ago. According to The Information, over 500 of the company’s top advertisers have paused spending on the platform since Elon Musk’s October takeover. Despite that, Twitter is still attracting... Continue reading at Engadget

[ Engadget | 2023-01-18 18:54:25 UTC ]
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Who Wins in the HarperCollins Union Labor Dispute?

On strike since November 2022, the HarperCollins union walkout has become a test case for how labor unions could change the publishing business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-18 05:00:00 UTC ]
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Why AI audiobook narrators could win over some authors and readers, despite the vocal bumps

Apple and Google’s AI turn in a booming market may sound less than human and raise the ire of voiceover actors, but it has cost benefits For the first few seconds, the narrator of Kristen Ethridge’s new romance audiobook, Shelter from the Storm, sounds like a human being. The voice is light and... Continue reading at The Guardian

[ The Guardian | 2023-01-05 06:41:18 UTC ]
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Chris Miller’s ‘Chip War’ Wins the 2022 FT Book of the Year Award

A timely selection, Chris Williams' 'Chip War' from Simon & Schuster wins the £30,000 FT Book of the Year Award in London. The post Chris Miller’s ‘Chip War’ Wins the 2022 FT Book of the Year Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-12-06 04:55:26 UTC ]
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Tiya Miles Wins Canada’s $75,000 Cundill History Prize

Harvard's Tiya Miles wins the Cundill History Prize's top honor for 'All That She Carried,' a 2021 National Book Award winner. The post Tiya Miles Wins Canada’s $75,000 Cundill History Prize appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-12-02 03:01:11 UTC ]
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New Report Finds NYC Publishing, Bookselling Jobs Fell Between 2010 and 2020

In a report designed to measure the economic impact of NYC's various publishing segments, the first-of-its-kind study found that the number of book publishing jobs dipped 1.7% between 2010 and 2020, while bookselling jobs tumbled 37.1%. The average book publishing salary was $119,000, compared... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-01 05:00:00 UTC ]
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England: ‘A (Very) Short History’ Wins the £25,000 Royal Society Science Book Prize

The paleontologist and evolutionary biologist Henry Gee wins the 2022 Royal Society Science Book Prize sponsored by Insight Investment. The post England: ‘A (Very) Short History’ Wins the £25,000 Royal Society Science Book Prize appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-11-29 20:32:49 UTC ]
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Elon Musk never cared if Twitter was a business failure – he wants a political win | Richard Seymour

The social platform’s new billionaire owner wants to rebalance information ecologies in favour of the rightWhy bother reinstating Donald Trump’s Twitter account? Twitter owner Elon Musk, having said that no such decisions would be made until a content moderation council was established, made the... Continue reading at The Guardian

[ The Guardian | 2022-11-22 14:09:26 UTC ]
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Toni Shiloh, Amanda Cox Win Top 2022 Christy Awards

Presented by the Evangelical Christian Publishers Association and taking place during the Art of Writing conference, the Christy Awards recognized the year’s best in Christian fiction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-22 05:00:00 UTC ]
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Sabaa Tahir Wins 2022 National Book Award for Young People's Literature

Sabaa Tahir received this year's Young People's Literature prize for her YA novel 'All My Rage'; during her tearful acceptance speech, Tahir noted, "I am the first Muslim and Pakistani American woman to win this award.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-17 05:00:00 UTC ]
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How brands are keeping audiences engaged in a competitive content world

Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday

[ Digiday | 2022-11-16 15:33:50 UTC ]
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Gunty, Keene, Perry, Schweblin, Tahir Win 2022 National Book Awards

Tess Gunty, John Keene, Imani Perry, Samanta Schweblin, and Sabaa Tahir are the winners of this year's National Book Awards, which were bestowed on September 16 at the first in-person NBA ceremony since 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-16 05:00:00 UTC ]
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Sharjah Book Fair Closes With Reported 2.17 Million Visitors

As many as 112 nations reportedly were represented in the 2022 Sharjah International Book Fair attendance, according to organizers. The post Sharjah Book Fair Closes With Reported 2.17 Million Visitors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-11-15 20:02:50 UTC ]
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Inspirational passion or paid-for promotion: can BookTok be taken on face value?

TikTok’s book reviewing community is here to stay, having even received publishing awards for innovation, but issues of authenticity and safety aboundBookTok, the nickname for TikTok videos in which books are discussed, analysed, cried about and turned into “aesthetic” moodboards, began as a... Continue reading at The Guardian

[ The Guardian | 2022-11-15 17:10:25 UTC ]
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Kevin Rudd accuses News Corp of ‘dog-whistling’ over reporting of Daniel Andrews

Former prime minister and media academics criticise reports, but Jeff Kennett says questions are ‘fair play’Get our morning and afternoon news emails, free app or daily news podcastKevin Rudd has accused News Corp Australia’s Herald Sun tabloid of “dog-whistling to conspiracy theorists” over its... Continue reading at The Guardian

[ The Guardian | 2022-11-08 07:13:45 UTC ]
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ABA Report Charts Damage Done to Retailers by Amazon's Expansion

A new study backed by the ABA found that the movement of dollars to Amazon and away from retailers displaced 136,000 shops, occupying 1.1 billion square feet of traditional commercial space in 2021. A further 1.7 million retail jobs were displaced. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-04 05:00:00 UTC ]
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Brigitte Giraud Wins Goncourt Prize With Tragic Novel of Loss

The prestigious French literary award went to “Living Fast,” or “Vivre Vite,” which explores the causes of an accident that killed the author’s partner. Continue reading at The New York Times

[ The New York Times | 2022-11-03 14:26:37 UTC ]
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