How Billboard and The Hollywood Reporter use paid traffic to win the audience race

Top digital publishers are turning to paid traffic acquisition to monetize their content. Learn how outlets like Billboard and The Hollywood Reporter have used a paid traffic strategy to grow their audience, drive subscriptions, and distribute branded content. Sponsored content by Keywee. The post How Billboard and The Hollywood Reporter use paid traffic to win the audience race appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-10-13 00:00:00 UTC ]
News tagged with: #sponsored content #hollywood reporter #drive subscriptions

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Frankfurt 2022: Translation, Live Audiences, Inclusivity

At Frankfurter Buchmesse this year: a trade fair supportive of free expression, diversity, and those who interpret these concepts for us. The post Frankfurt 2022: Translation, Live Audiences, Inclusivity appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-08-18 18:15:42 UTC ]
More news stories like this | News stories tagged with: #free expression #frankfurter buchmesse


Streaming TV surpasses cable viewing for the first time, Nielsen reports

July viewership hours soar for streaming, in large part thanks to Netflix’s "Stranger Things." Continue reading at Advertising Age

[ Advertising Age | 2022-08-18 14:23:15 UTC ]
More news stories like this | News stories tagged with: #large part #stranger things #nielsen


Indigo Reports 18.9% Rise in Revenue for the Quarter

A huge increase in sales through its physical stores offset a decline in online sales, leading to a 18.9% increase in total sales at Indigo Books & Music in the quarter ended July 2, 2022 compared with the same period of 2021. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-11 04:00:00 UTC ]
More news stories like this | News stories tagged with: #online sales #total sales #9% rise #huge increase #9% increase


David McCullough, Pulitzer-winning historian, dies aged 89

The author of biographies and other works and narrator of documentaries, McCullough was ‘the voice of American history’David McCullough, the Pulitzer prize-winning author whose lovingly crafted narratives on subjects ranging from New York’s Brooklyn Bridge to American presidents John Adams and... Continue reading at The Guardian

[ The Guardian | 2022-08-08 19:41:16 UTC ]
More news stories like this | News stories tagged with: #david mccullough #american history #subjects ranging #simon schuster #prize-winning author


May Sales Were Soft, AAP Reports

In the AAP’s newest StatShot update, May trade sales were mixed and sales of higher educational course materials fell, leading to a 3.7% sales decline compared to May 2021 for the 1,368 publishers that report sales to the association. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #aap reports #trade sales #report sales #higher educational


Windsor-Smith’s ‘Monsters’ Wins 2022 Eisner for Best New Graphic Novel

Barry Windsor-Smith’s 'Monsters' (Fantagraphics) was named Best New Graphic Novel during the 2022 Will Eisner Comic Awards ceremony, held at this year's San Diego Comic-Con. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #graphic novel


Returning to In-Person Book Fairs Cited in Scholastic’s Q4 Report

The largest children's book and educational publisher sees continued growth in its own school-based book fairs, and revenue-per-fair. The post Returning to In-Person Book Fairs Cited in Scholastic’s Q4 Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-07-22 00:30:36 UTC ]
More news stories like this | News stories tagged with: #largest children #children's book


Spain Reports Book Market Growth in 2021: Up 5.6 Percent

The Spanish book market is reporting revenues of €2.5 billion in 2021, a gain of 5.6 percent over 2020, and book sales of 174 million units. The post Spain Reports Book Market Growth in 2021: Up 5.6 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-07-19 19:16:27 UTC ]
More news stories like this | News stories tagged with: #book sales #book market


Penguin Random House put up billboards displaying the work of LGBTQ authors in Texas and Florida.

In the midst of a deluge of book bans across the country, Penguin Random House has erected billboards featuring quotes from books by LGBTQ authors in six cities—New York City, Chicago, Dallas, Orlando, Miami and Austin. Florida’s “Don’t Say Gay” law and Texas’ anti-trans youth healthcare bills... Continue reading at Literrary Hub

[ Literrary Hub | 2022-07-19 14:46:40 UTC ]
More news stories like this | News stories tagged with: #lgbtq authors #book bans #penguin random house #random house


Brands can make Hollywood-level entertainment. This guy proved it

Jae Goodman has spent 16 years convincing brands like Nike, eBay, Doritos, and Chipotle to forgo ads and make content that entertains us instead. It all seemingly happened in a flash for Observatory CEO Jae Goodman. First, on June 9, Apple TV+ announced a multiyear deal with Nike’s Waffle Iron... Continue reading at Fast Company

[ Fast Company | 2022-07-16 07:00:30 UTC ]
More news stories like this | News stories tagged with: #multiyear deal #ted lasso #hannah waddingham #best-selling book


Electric Literature Wins The Whiting Literary Magazine Prize

We are thrilled to announce that Electric Literature has won the prestigious Whiting Literary Magazine Prize! This highly competitive award recognizes excellence in digital and print magazines, and supports winners with an outright grant in the first year, followed by two years of a matching... Continue reading at Electric Literature

[ Electric Literature | 2022-07-14 13:15:00 UTC ]
More news stories like this | News stories tagged with: #electric literature #print magazines #literary magazine


Billboards with Quotes From LGBTQ Books Placed in Book-Banning States

For Pride month, Penguin Random House installed billboard with quotes from LGBTQ books in areas where LGBTQ books are being banned. Continue reading at Book Riot

[ Book Riot | 2022-07-11 20:07:06 UTC ]
More news stories like this | News stories tagged with: #lgbtq books #pride month #penguin random house


A 'Jane the Virgin' writer shares the story 'Hollywood wasn't quite ready to tell'

Rafael Agustin dishes about "Illegally Yours," his candid new memoir about a childhood without documents, and the TV pilot that never made it. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-07-07 13:00:42 UTC ]
More news stories like this | News stories tagged with: #memoir


Bilingual poetry book about A470 sets Welsh hearts racing

Welsh-English anthology about Welsh equivalent of Route 66 republished twice since release on St David’s DayIt is variously described as a snake, a zip, a ribbon, a scar, a Welsh version of Route 66. Memories, myths and moments of love and grief are woven into a collection of poems celebrating... Continue reading at The Guardian

[ The Guardian | 2022-07-03 14:00:16 UTC ]
More news stories like this | News stories tagged with: #south wales #subject matter #anthology


AAP Seeking $300K in Legal Fees After Winning Maryland E-book Case

After successfully challenging Maryland’s library e-book law in court, the Association of American Publishers is now seeking to recover roughly $300,000 in court costs and legal fees from the state. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-30 04:00:00 UTC ]
More news stories like this | News stories tagged with: #legal fees #american publishers #e-book


Malorie Blackman Wins England’s 2022 PEN Pinter Prize

The former children's book laureate in the United Kingdom, Malorie Blackman will select English PEN's next 'International Writer of Courage.' The post Malorie Blackman Wins England’s 2022 PEN Pinter Prize appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-06-21 14:29:40 UTC ]
More news stories like this | News stories tagged with: #united kingdom #malorie blackman #international writer #children's book


Campaign wins online B2B brand and editorial team of year at AOP Awards

Haymarket Business Media won another two prizes, including best B2B digital publishing company. Continue reading at Media Week

[ Media Week | 2022-06-16 07:59:53 UTC ]
More news stories like this | News stories tagged with: #editorial team #digital publishing


Ruth Ozeki Wins U.K. Women's Prize for Fiction

Ruth Ozeki has won the 2022 Women’s Prize for Fiction for her novel 'The Book of Form and Emptiness' (Penguin), which comes with a £30,000 ($36,500) cash award. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-16 04:00:00 UTC ]
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Nielsen's new measurement solution takes shape with custom audiences and ROI options

Nielsen One Alpha, to be showcased at Cannes, will add outcomes measurement options for CPG and automotive by early 2023. Continue reading at Advertising Age

[ Advertising Age | 2022-06-15 13:00:00 UTC ]
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Harry Potter publisher Bloomsbury reports record sales amid reading boom

People who turned to books during Covid lockdowns continuing to buy them, company saysBloomsbury has reported a record year for sales, as the Harry Potter publisher said the increase in reading during the pandemic had become “permanent” after lockdowns eased.The company benefited substantially... Continue reading at The Guardian

[ The Guardian | 2022-06-15 08:09:40 UTC ]
More news stories like this | News stories tagged with: #record year #covid restrictions #harry potter #bloomsbury