Specs Who Co-founder, CEO Joe Speiser and president, COO Gretchen Tibbits What Branded content studio Where New York From tasty bacon hacks to soldiers' homecomings from overseas, publisher LittleThings has become a hub for useful and meaningful videos since 2014. After starting out as an ecommerce site for pet products, LittleThings expanded to mom-targeted branded content, with a focus on the buying power of women. The audience was "passionate about storytelling and watching inspirational content," explained co-founder Joe Speiser. In a bright office located near New York's Penn Station, LittleThings, with its 100 employees, creates instructional or emotionally resonant editorial posts and video series that connect with brand sponsors like Crisco, Applegate Farm and eBay. Eggland's Best recently sponsored a recipe video for "yummy egg bread bowls" on the website. Speiser says the company has grown rapidly in the past 36 months: LittleThings regularly sees 55 million unique visitors to its site each month and gets about 300 million video views from the site and its massive Facebook following combined. "You have to prove your content will resonate with your audience first, like a pilot episode," said Speiser. "Then take it to advertisers to see if it matches what they're trying to achieve. That's how we've carved out a large niche of meaningful content." This story first appeared in the January 16, 2017 issue of Adweek magazine. Click here to subscribe. Continue reading at 'AdWeek'
[ AdWeek | 2017-01-18 00:00:00 UTC ]
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A Manhattan-based real estate firm focused on film and digital content creation has plans for a new studio in Bushwick, records show.Founded in May 2023, Bungalow Projects filed paperwork with the Department of Buildings today to construct a 6-story production hub at 242 Seigel St. There has... Continue reading at Crains New York
[ Crains New York | 2024-08-26 17:21:58 UTC ]
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TollBit The 28-year-old founders of TollBit, a New York-based startup that is all of six months old, think we’re living in the “Napster days” of AI. Just like people of a certain generation downloaded digital music, companies are ripping off vast swaths of the internet without paying the rights... Continue reading at Engadget
[ Engadget | 2024-08-23 16:29:42 UTC ]
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Condé Nast, the media conglomerate that owns publications like The New Yorker, Vogue and Wired, has announced a multi-year partnership OpenAI to display content from Condé Nast titles in ChatGPT as well as SearchGPT, the company’s prototype AI-powered search engine. The partnership comes amid... Continue reading at Engadget
[ Engadget | 2024-08-20 19:30:57 UTC ]
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The 'NIV Upside-Down Kingdom Bible' (Zondervan, Sept.) tackles challenging questions in polarizing times. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-12 04:00:00 UTC ]
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Out this week are five fantasy novels featuring strong, complicated female protagonists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-19 04:00:00 UTC ]
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The Random House Publishing Group has signed an agreement, expected to close later this summer, to acquire comic book and graphic novel publisher Boom! Studios. Boom! will become part of Random House Worlds. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-10 04:00:00 UTC ]
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Last fall, around the time Britney Spears’s memoir The Woman in Me was published, I went to the Brooklyn stop of Liz Phair’s 30th anniversary tour for her debut album Exile in Guyville. Exile is one of the epochal albums of the 1990s, a Gen X classic; it came out when I was a freshman […] Continue reading at Literrary Hub
[ Literrary Hub | 2024-06-26 08:56:16 UTC ]
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Pave Studios, launched this spring and active primarily in the podcasting space, has formed a book publishing arm and signed co-publishing and distribution agreements with Simon & Schuster. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-26 04:00:00 UTC ]
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The rise of artificial intelligence in our media and entertainment industries has raised a lot of concerns about programs like Open Al’s text-to-video maker Sora replacing the artistic endeavors and aspirations of humans. If those AI made movies are anything like a new brand film about the Toys... Continue reading at Engadget
[ Engadget | 2024-06-25 21:47:30 UTC ]
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Paradox Tectonic, the Berkeley, California studio behind the unreleased life simulator game Life By You, has been shuttered by its parent company Paradox Interactive. All 24 employees have lost their jobs, according to a press release. The news of Paradox Tectonic’s closure comes just one day... Continue reading at Engadget
[ Engadget | 2024-06-18 20:11:36 UTC ]
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Sara Goodman and Eileen Rothschild, VPs and editorial director and associate publisher, respectively, at the young adult imprint Wednesday Books, will also head up Saturday, which will publishing 10–12 titles annually for readers aged 18–30. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-17 04:00:00 UTC ]
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Last week, Sony published a seemingly innocuous round of interviews that centered the company’s nebulous “creative entertainment vision”. Neil Druckmann, head of the Sony-owned game studio Naughty Dog, was one of those — but his interview wasn’t quite what it seemed. Druckmann, who headed the... Continue reading at Engadget
[ Engadget | 2024-05-30 11:15:49 UTC ]
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In this edition of the Digiday+ Research Briefing, we examine how publisher-hosted events and influencer partnerships offer brands more key marketing opportunities, how The New Yorker refocused its newsletter strategy in the last year, and how digital media companies are exploring the fediverse,... Continue reading at Digiday
[ Digiday | 2024-05-30 04:01:00 UTC ]
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It’s not pretty but conference calls at dawn keep us showing up. We’ve got novels to write, which is the only work we really want to doGet our morning and afternoon news emails, free app or daily news podcastWhen you work solo, peer accountability is sacred.Three mornings a week I set my alarm... Continue reading at The Guardian
[ The Guardian | 2024-05-30 00:56:10 UTC ]
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The 'Frankfurt Connect' platform is intended to extend elements of the B2B experience of Frankfurter Buchmesse throughout the year. The post Frankfurter Buchmesse Is Building a ‘Frankfurt Connect’ Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-05-23 14:31:28 UTC ]
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The deal gives OpenAI’s chatbots access to new and archived material from The Wall Street Journal, The New York Post, MarketWatch and Barron’s, among others. Continue reading at The New York Times
[ The New York Times | 2024-05-22 21:41:26 UTC ]
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Deal lets ChatGPT maker use all articles from Wall Street Journal, New York Post, Times and Sunday Times for AI model developmentChatGPT developer OpenAI has signed a deal to bring news content from the Wall Street Journal, the New York Post, the Times and the Sunday Times to the artificial... Continue reading at The Guardian
[ The Guardian | 2024-05-22 21:39:09 UTC ]
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The purchase of children's publisher Dry Climate, best known for its alphabetical books spotlighting cities, states, and regions across the U.S., is the latest in a string of acquisitions made by the regional books publisher Arcadia. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-10 04:00:00 UTC ]
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On stage and screen, self-referential works such as A Strange Loop and American Fiction are on the rise, with playful postmodernism a potent weapon in the fight against inequalityOfficers storm a ballroom, releasing a flurry of bullets that pierce through a Black man as he collapses in a pool of... Continue reading at The Guardian
[ The Guardian | 2024-05-06 08:00:34 UTC ]
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As companies around the country roll out plans to honor May as Asian American, Native Hawaiian and Pacific Islander Heritage Month, a new report out Wednesday suggests members of those communities are paying more attention than ever to representation Continue reading at ABC News
[ ABC News | 2024-05-01 18:38:04 UTC ]
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