With Snapchat Discover launching earlier this week, publishers now have a new way to tease their content on social media and find backing from brands. The new offering allows marketers to directly sponsor stories on the platform, getting their names in front of a younger audience. We spoke to five publishers to get more details about what Snapchat users can expect from their channels: Daily Mail Daily Mail North American CEO Jon Steinberg said that the publisher plans on using Snapchat to post two updates a day soon, one at 3 p.m. ET and another at a to-be-determined time. A dedicated team of four people will select content from its 800 daily stories. Expect pictures from its snaps: It uses 8,000 pictures daily. But, it's open to trying new things. So far, T Mobile, Oxygen Street Art Throwdown, Stride and Macy's have signed on as launch advertisers. "We view it as a completely different channel," Steinberg explained. "The whole site is one never-ending experiment from how to change the headlines and to how to change the photographs. We'll get the statistics from Snapchat and see the forms and styles that people like." Vice Vice plans to pull stories from all 10 of its verticals and update once a day, highlighting written text as much as its video content. Snapchat Discover Vice content will be a "best of" selection from its publications, not new stories just for the platform. Vice has been pushing mobile content, so observers say the move to join Snapchat Discover... Continue reading at 'AdWeek'
[ AdWeek | 2015-01-31 00:00:00 UTC ]
News tagged with:
#younger users
#short period
#feature articles
#cable network
#average age
#editorial tone
If the last decade in news was defined by the migration of audience to the web, the next will be defined by the shift to smartphones and tablets. About 56 percent of Americans now own smartphones, according to the Pew Internet and American Life P ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pew internet
#american life
Digital publishers are in trouble. There is incredible competition for direct buys from agencies. This is the cash cow, and if publishers had their preference, this is where 90% of their sales would go. Ad sales is a people- and creative-driven busin ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad sales
#digital publishers
#direct buys
#cash cow
Lynn Liedman wakes up every morning looking for the Minneapolis Star Tribune. She’s been a loyal subscriber for years, but it wasn’t until this summer that she really got hooked. She’s not reading for news. Inst ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-03 00:00:00 UTC ]
More news stories like this |
The continuing growth of digital publishing has put even more energy into the flourishing genres of SF, fantasy, mystery and romance publishing, says Wired. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#genre fiction
#digital publishing
#marriage made
#continuing growth
#romance publishing
This month's starred reviews from BlueInk Review of self-published books includes several "stay-up-all-night-until-your-eyes-bleed" thrillers, as well as a memoir from the ringmaster of The Big Apple Circus. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#top reviews
#self-published books
#blueink review
#starred reviews
Paula Deen was supposed to release "Paula Deen's New Testament: 250 Favorite Recipes, All Lightened Up" in October. But Ballantine Books canceled the release, even though it was already No. 1 in pre-orders on Amazon. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#paula deen
RDA Holding, parent company of The Reader's Digest Association, had its plan for emergence from bankruptcy approved and will officially exit Chapter 11 in late July. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#rda holding
#digest association
#late july
Mozilla was thrust back into the spotlight last week when the tech company again made clear it intends to block third-party cookies on Firefox. This week the Interactve Advertising Bureau fired back with another angry missive. But how are digital publishers taking the news? Doug Weaver, CEO of... Continue reading at AdWeek
[ AdWeek | 2013-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad buys
#good measure
#ve watched
The fate of several prominent U.S. newspapers could be irrevocably altered in coming weeks as publishers make restructuring moves. Facing declining ad revenue and readership, large newspaper companies are cutting costs, eliminating or selling assets ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#coming weeks
#cutting costs
Rupert Murdoch bowed to investor pressure to split his six-decade-old publishing business from the rest of News Corp. (NWSA)’s media empire. Now it’s time for the newspaper unit to prove it can make it on its own. The publishing ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing business
#media empire
#newspaper unit
In what is being called "an unprecedented show of solidarity," hundreds of Europe's leading publishers have joined forces to call on European Commission Vice President Joaquín Almunia to reject outright the draft measures offered by Google to end their abusive practices. Continue reading at Media Week
[ Media Week | 2013-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#leading publishers
#joined forces
The future of book publishing is increasingly digital -- and increasingly tilted towards genre fiction. Continue reading at Wired
[ Wired | 2013-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big publishers
#genre fiction
#book publishing
German publishers will disappear from Google News on Aug. 1 unless they opt in to the service as Google seeks to comply with a new German law. But the publishers said on Monday that this is not good enough, they want a share in Google's revenue.The law will come into effect on Aug. 1 and gives... Continue reading at PC World
[ PC World | 2013-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#german publishers
#parts thereof
#single words
#news aggregators
The "Korea Times" compares the Seoul International Book Fair to Tokyo's International Book Fair, and finds it sorely lacking. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-25 00:00:00 UTC ]
More news stories like this |
June 21, 2013, ATLANTA, GA – Southern Newspaper Publishers Association launched a re-designed website this week designed to serve the needs of newspaper executives by providing a new source of ideas, solutions, resources and information. ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#newspaper executives
Since Google News began, publishers have complained that it scrapes their content and offers little in return, letting readers get vital parts of stories as short snippets. In late 2012, the site settled with Belgian publishers after a six-year-long ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#german publishers
#google news
A Welsh council leader has warned that entire local authority library departments could be at... Continue reading at The Bookseller
[ The Bookseller | 2013-06-24 00:00:00 UTC ]
More news stories like this |
Despite its "Defend Your Net" campaign last year, Google was unable to fully put the brakes on changes to German copyright law that may mean it has to pay up for news excerpts it indexes. As a result, the company announced that unlike the other 60 countries where Google News operates by relying... Continue reading at Engadget
[ Engadget | 2013-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#company announced
#txt file
#publishers worldwide
#free service
#german law
#search engines
Conventional wisdom says that entrepreneurs who start a Web-based business will do so with VC money. Read enough stories of Internet ventures that enjoy lucrative exits in the millions (in some cases billions) of dollars, and it’s easy to assume that the only path to success is to begin by... Continue reading at AdWeek
[ AdWeek | 2013-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#large numbers
#missed opportunity
Further offers have been unveiled by publishers to help independent bookshops boost their... Continue reading at The Bookseller
[ The Bookseller | 2013-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publisher offers