With Snapchat Discover launching earlier this week, publishers now have a new way to tease their content on social media and find backing from brands. The new offering allows marketers to directly sponsor stories on the platform, getting their names in front of a younger audience. We spoke to five publishers to get more details about what Snapchat users can expect from their channels: Daily Mail Daily Mail North American CEO Jon Steinberg said that the publisher plans on using Snapchat to post two updates a day soon, one at 3 p.m. ET and another at a to-be-determined time. A dedicated team of four people will select content from its 800 daily stories. Expect pictures from its snaps: It uses 8,000 pictures daily. But, it's open to trying new things. So far, T Mobile, Oxygen Street Art Throwdown, Stride and Macy's have signed on as launch advertisers. "We view it as a completely different channel," Steinberg explained. "The whole site is one never-ending experiment from how to change the headlines and to how to change the photographs. We'll get the statistics from Snapchat and see the forms and styles that people like." Vice Vice plans to pull stories from all 10 of its verticals and update once a day, highlighting written text as much as its video content. Snapchat Discover Vice content will be a "best of" selection from its publications, not new stories just for the platform. Vice has been pushing mobile content, so observers say the move to join Snapchat Discover... Continue reading at 'AdWeek'
[ AdWeek | 2015-01-31 00:00:00 UTC ]
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The Independent Publishers Guild has brokered a deal with Ingram Content Group to support IPG... Continue reading at The Bookseller
[ The Bookseller | 2013-06-19 00:00:00 UTC ]
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Lincolnshire looks set to axe 32 libraries in a bid to save £2m from the county council... Continue reading at The Bookseller
[ The Bookseller | 2013-06-19 00:00:00 UTC ]
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Joshua Tallent, well-known ebook expert and founder of Ebook Architects, shares his views on current issues in digital publishing and ebook development. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-17 00:00:00 UTC ]
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Penguin Children’s is planning to build on audiobook sales growth, as it launches a new... Continue reading at The Bookseller
[ The Bookseller | 2013-06-17 00:00:00 UTC ]
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As print magazine and book publishers struggle to stay afloat, Not Safe For Work, a print magazine and news startup in Las Vegas, has raised $250,000 in seed funding from Base Ventures, VentureWire has learned. The company offers a monthly print ma ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-06-17 00:00:00 UTC ]
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“They had a relationship that was not positive. You heard a lot of negative things from them.” – Apple media boss Eddy Cue, testifying during the DOJ antitrust trial Monday, describing the way book publishers viewed Amazon, circa 2009 Continue reading at AllThingsD
[ AllThingsD | 2013-06-17 00:00:00 UTC ]
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The man the Department of Justice calls the "chief ringleader" of Apple's alleged conspiracy to raise ebook prices finally takes the stand in the government's price-fixing case against Apple. Continue reading at AllThingsD
[ AllThingsD | 2013-06-14 00:00:00 UTC ]
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The ongoing DOJ lawsuit against Apple and scandal at the NSA have underscored the divide between the US and Europe when it comes to the book business, privacy and information. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-13 00:00:00 UTC ]
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WH Smith has reported a total like-for-like sales decrease of 5% in the last quarter but said its... Continue reading at The Bookseller
[ The Bookseller | 2013-06-13 00:00:00 UTC ]
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Trade publishers contacted by the Society of Authors over the issue of ebook lending are using a... Continue reading at The Bookseller
[ The Bookseller | 2013-06-12 00:00:00 UTC ]
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Most museums have publishing departments and bookstores, so publishing exhibition-related fiction shouldn't be much of a stretch and might enhance the patron's experience. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-12 00:00:00 UTC ]
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The Society of Authors has warned that authors may be losing out twice over on ebook loans, with... Continue reading at The Bookseller
[ The Bookseller | 2013-06-11 00:00:00 UTC ]
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Simon & Schuster Children's in both the UK and US will be publishing a picture book... Continue reading at The Bookseller
[ The Bookseller | 2013-06-11 00:00:00 UTC ]
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Porter Anderson takes on the distraction of publishing non-controversies, a new guide for self-publishing, BEA chief Steve Rosato's response to last week's critique of BEA and more. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-11 00:00:00 UTC ]
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The latest from PublishNews Brazil includes the announcement Saraiva has launched a self-publishing platform and Abril Media Group has acquired ebook aggregator Xeriph. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-07 00:00:00 UTC ]
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It's high time the publishing industry takes its fate into its own hands and establishes organizations to foster and fund startups, argues Kristen McLean. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-07 00:00:00 UTC ]
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The dominance of Amazon and the importance of copyright were two key themes of... Continue reading at The Bookseller
[ The Bookseller | 2013-06-07 00:00:00 UTC ]
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Self-published titles make up 12% of all ebook sales, according to new findings from Bowker... Continue reading at The Bookseller
[ The Bookseller | 2013-06-07 00:00:00 UTC ]
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Mexico's digital publishing industry has been hampered by low internet penetration, yet the government and publishers are fighting to move ahead and innovate. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-06 00:00:00 UTC ]
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Cambridge University Press has announced the first major restructure of its academic business for... Continue reading at The Bookseller
[ The Bookseller | 2013-06-06 00:00:00 UTC ]
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