Hearst turns to first-party data to look for new brand licensing categories

Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-02-10 05:01:00 UTC ]
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Ebury's Latham joins Atlantic, as Kerr turns agent

Alice Latham is leaving Ebury after 11 years to join Atlantic Books as rights director. Continue reading at The Bookseller

[ The Bookseller | 2019-08-07 09:00:28 UTC ]
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Hope becomes new chair of CILIP Carnegie/Kate Greenaway working party

Jake Hope has been appointed as the new chair of the CILIP Carnegie and Kate Greenaway (CKG) Awards Working Party. Continue reading at The Bookseller

[ The Bookseller | 2019-08-07 04:29:41 UTC ]
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Why Are Brand Marketers Investing in Magazines?

For retailers and companies looking to build deeper connections with consumers or cast a wider net for audience engagement, launching a print magazine is a bourgeoning trend. Online vacation rental company Airbnb, luggage retailer Away, dating app Bumble and golf equipment and apparel brand... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-06 16:28:13 UTC ]
More news stories like this | All news stories tagged with: #print titles #printed word #hearst #print publication #ad revenues #sales pitch #increasing sales


Listen to an Audiobook Excerpt of THE TURN OF THE KEY By Ruth Ware

Listen to an exclusive audiobook excerpt of Ruth Ware's new psychological thriller, THE TURN OF THE KEY, narrated by Imogen Church! Continue reading at Book Riot

[ Book Riot | 2019-08-06 10:33:59 UTC ]
More news stories like this | All news stories tagged with: #audiobook #imogen church #psychological thriller #ruth ware


Snap Inc. Poaches P&G’s Craig Stimmel for Its Global Head of Brand Role

Snap Inc. turned to the consumer-packaged-goods sector to fill its new global head of brand role, tapping Procter & Gamble head of digital media and global partnerships Craig Stimmel. Stimmel revealed that he was leaving P&G in a LinkedIn post earlier this week, but he did not indicate... Continue reading at AdWeek

[ AdWeek | 2019-08-02 18:24:30 UTC ]
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Psst. Turns out 80% of books published in 1924-1963 are secretly in the public domain.

This year, for the first time in over two decades, a slew of work entered the public domain: everything first published in the United States in 1923, to be precise. (And yes, next year we’ll get the goods from 1924.) “But there’s another source of public domain works,” Cory Doctorow writes at... Continue reading at Literrary Hub

[ Literrary Hub | 2019-08-02 16:44:41 UTC ]
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Hearst Newspapers Announces Leadership Promotions at the San Antonio Express-News

Hearst announced today that Michael Sacks has been named publisher of the San Antonio Express-News. He succeeds Susan Pape, who will Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-07-31 20:28:38 UTC ]
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How Publishers Are Using Data to Transform Their Marketing Operations

Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability... Continue reading at Folio Magazine

[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
More news stories like this | All news stories tagged with: #magazine publisher #digital content #e-book #free e-book #ll notice #phone calls #hanley wood #b2b publications #paying subscribers


Investors Say Data Ambiguity Is Dampening Ad Tech’s Luster

As ad-tech outfits face a tighter and tighter squeeze from industry consolidation and impending regulations surrounding data privacy, investors are starting to take notice and funnel their dollars elsewhere. This was the sentiment heard across the stage at Adweek's NexTech Conference this week,... Continue reading at AdWeek

[ AdWeek | 2019-07-26 18:48:49 UTC ]
More news stories like this | All news stories tagged with: #digital media #time warner #industry consolidation


UK’s National Centre for Writing Turns to Eco-Crime for ‘Noirwich’ Fest

Part of the programming for the 'Noirwich' literary festival at Norwich is a focus on 'crimes against nature' and our stewardship of the environment. The post UK’s National Centre for Writing Turns to Eco-Crime for ‘Noirwich’ Fest appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-07-26 05:30:50 UTC ]
More news stories like this | All news stories tagged with: #literary festival #national centre #post uk


A chilling portrait of a smug, privileged neighborhood where things turn violent

‘Those People,’ by Louise Candlish is a delicious thriller about nastiness in a posh London suburb Continue reading at The Washington Post

[ The Washington Post | 2019-07-19 14:00:00 UTC ]
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NPD, ComicHub Bring Graphic Novel Sales Data to BookScan

ComicHub, a point of sale software platform that collects sales data from comics shops, has reached an agreement to supply POS data on graphic novel and comics sales to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-19 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #graphic novel #comics sales #comics shops #sales data


Focus on Data Analytics Wins Over Gut Feeling Management at Croatia’s 24sata

Croatia’s largest news publisher was an old-school newspaper organisation where “mad men” pulled all the decision strings, relying on “senior Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-07-18 18:30:52 UTC ]
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How the Republican Party’s capitulation gave us Donald Trump

Tim Alberta's new book chronicles a decade of GOP recklessness, cowardice and excuses Continue reading at The Washington Post

[ The Washington Post | 2019-07-18 14:17:15 UTC ]
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EU launches anti-trust probe into Amazon's use of retailers' data

Amazon is facing a European Commission (EC) anti-trust investigation into how it uses sensitive data from independent retailers who sell on its marketplace. Continue reading at The Bookseller

[ The Bookseller | 2019-07-16 20:36:53 UTC ]
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Hearst Newspapers’ Texas Community Group Announces New Leadership

Hearst announced today that Clarice Touhey has been named president of the Texas Community Group for Hearst Newspapers. She succeeds Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-07-15 23:38:52 UTC ]
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Microsoft backtracks on plans to scrap free software licenses for partners

When Microsoft announced that it was going to start charging its partners for software licenses that had previously been free, there was an understandable backlash. Now the company has announced that it is putting these plans on hold, and free software licenses will still be available to... Continue reading at Betanews

[ Betanews | 2019-07-13 09:35:14 UTC ]
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Hearst’s Latest Digital Subs Foray Is $100 Per Year Exercise Videos

Hearst is continuing its moves to find digital subscription revenue in offshoot products with a new streaming video service offering Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-07-11 18:30:41 UTC ]
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Carol Smith Succeeds Kevin O’Malley at Hearst | People on the Move

[caption id="attachment_161791" align="alignright" width="150"] Carol Smith[/caption] Carol Smith was promoted to SVP and publishing director of Harper’s Bazaar, Elle and Marie Claire, succeeding SVP, publishing director and CRO Kevin O’Malley, who is retiring. Smith most recently served as the... Continue reading at Folio Magazine

[ Folio Magazine | 2019-07-11 16:33:55 UTC ]
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Hearst’s latest digital subs foray is $100 per year exercise videos

A 20-person team at Hearst Magazines has brought four different consumer products to market since last October. It sees a mandate to serve the needs of its existing audience. The post Hearst’s latest digital subs foray is $100 per year exercise videos appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-07-11 04:01:02 UTC ]
More news stories like this | All news stories tagged with: #hearst #existing audience #consumer products #post hearst #hearst magazines