The premium publisher knock against programmatic sales is that it will undermine direct sales and erode ad rates. Hearst Magazines Digital Media claims it’s done the opposite with a diversified sales strategy that makes its inventory widely available and without restrictions. “We fish in a lot of ponds, and that has driven our CPMs and revenue way up,” Hearst’s Mike Smith said. The post Hearst takes a promiscuous approach to programmatic appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-04-01 00:00:00 UTC ]
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Hearst is likely to call its forthcoming Dr. Mehmet Oz magazine "The Good Life," according to two people familiar with the matter. The title will likely also include the celebrity physician's name, though it's unclear precisely how that will be presented.A Hearst spokeswoman declined to... Continue reading at Advertising Age
[ Advertising Age | 2013-09-28 00:00:00 UTC ]
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Steve Swartz is a veteran of Hearst’s print business, but as he takes over as CEO this week, he underscored ways the leading magazine company is adapting its products to digital formats. Swartz, the former head of Hearst’s newspaper business and for the past two years, its chief operating... Continue reading at AdWeek
[ AdWeek | 2013-06-03 00:00:00 UTC ]
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#business information
#global expansion
#publishing partners
Although print accounts for 80% of Hearst's revenues, the publisher is spending 80% of its time on the "huge potential" of digital, according to Ella Dolphin, publishing director of Hearst Magazines UK's young women's group. Continue reading at Media Week
[ Media Week | 2012-05-09 00:00:00 UTC ]
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Hearst today announced that Neeraj Khemlani has been named executive vice president and deputy group head of Hearst Newspapers. The Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-17 23:12:56 UTC ]
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After nearly folding in 2016, the magazine is back and better than before. The post It’s Take Two for Take Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-09-26 00:00:00 UTC ]
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A significant merger in influential independent publishers in the US, and a new wholesale distribution deal for a language-training program outside the States. The post International Notes: Catapult Takes Counterpoint Onboard, OverDrive Takes Pimsleur Offshore appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-02 00:00:00 UTC ]
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*Editor's Note: This story originally appears on FOLIO: sister site, minonline.com. Continue reading at Folio Magazine
[ Folio Magazine | 2013-01-23 00:00:00 UTC ]
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Mayor Eric Adams announced a revised $111.6 billion budget plan on Wednesday that avoids new spending cuts and increases estimates of the city’s tax haul, reflecting his administration’s increasingly sunny view of New York’s finances. But the proposal rebuffs the City Council’s request to undo... Continue reading at Crains New York
[ Crains New York | 2024-04-24 16:53:57 UTC ]
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Hearst's Sheel Shah took the stage at the Digiday Publishing Summit to speak about why its marketplace business is focusing on authority. Continue reading at Digiday
[ Digiday | 2024-03-27 04:01:00 UTC ]
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Sam Nakahira’s 'Ruth Asawa: An Artist Takes Shape' is a diligent and charmingly illustrated graphic biography chronicling the life and creative career of the celebrated Japanese American sculptor. A 10-page excerpt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-12 04:00:00 UTC ]
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At last month's Christian Product Expo, the iconic crooner of the 1950's and '60's and a prolific author, continued to talk conservative politics while rebranding himself as a country singer at 89. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-05 05:00:00 UTC ]
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Garten, the Food Network star and best-selling cookbook author, has moved her highly anticipated fall autobiography from Celadon to Crown. Continue reading at The New York Times
[ The New York Times | 2024-02-15 22:42:34 UTC ]
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Take-Two Interactive has filed an opposition to Remedy Entertainment’s newest logo, claiming the symbol infringes on Rockstar Games’ logo despite the two having little in common besides the letter “R” representing a video game publisher. First reported by RemedyFirst, the trademark dispute was... Continue reading at Engadget
[ Engadget | 2024-01-16 18:15:03 UTC ]
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Novel with author China Miéville thrills everyone from ardent followers to big publishersPenguin is cock-a-hoop, and Waterstones, tweeting the latest literary news, uncovered multiple gifs on a theme I’d never encountered before: “Take my money”. Please, begged the fan army, take my money and... Continue reading at The Guardian
[ The Guardian | 2024-01-12 17:38:10 UTC ]
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Writing and reading poems is no longer a minority pastime as verse overlaps with self-help genre and classics are revisitedIt was only last year that the Scottish poet Donna Ashworth was given a publishing contract. Now the 48-year-old has ended 2023 with five of her books in the Top 20 poetry... Continue reading at The Guardian
[ The Guardian | 2023-12-24 12:00:53 UTC ]
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For a limited time, Amazon is offering an Audible deal on its audiobook subscription with a price of up to 60% off the normal subscription cost. You can cancel at any time during the discounted period and not be committed to a longer subscription. With the discounted Audible... Continue reading at PC World
[ PC World | 2023-11-02 15:59:38 UTC ]
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Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Continue reading at Media Week
[ Media Week | 2023-11-02 09:10:33 UTC ]
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Stephanie Land's second memoir, 'Class,' a sequel to her blockbuster debut, 'Maid,' follows her journey to get an education — and holds readers at a distance. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-10-31 10:00:21 UTC ]
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