The premium publisher knock against programmatic sales is that it will undermine direct sales and erode ad rates. Hearst Magazines Digital Media claims it’s done the opposite with a diversified sales strategy that makes its inventory widely available and without restrictions. “We fish in a lot of ponds, and that has driven our CPMs and revenue way up,” Hearst’s Mike Smith said. The post Hearst takes a promiscuous approach to programmatic appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-04-01 00:00:00 UTC ]
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The Fifth Circuit ordered an administrative stay to remain in place while an "expedited" appeals process plays out, effectively allowing Texas to enforce HB 900, the state's controversial book rating law, despite a district court finding it to be “a web of unconstitutionally vague requirements." Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-06 04:00:00 UTC ]
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Simon & Schuster is introducing a new "multi-platform education and resources program" during this year's Banned Books Week, as part of an effort to expand the publisher's response to the book bans and challenges. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-20 04:00:00 UTC ]
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Métro Média will declare bankruptcy this week, permanently ending its coverage of local government in parts of the province's two largest cities, the head of the Quebec newspaper publisher said Sunday. Continue reading at CBC
[ CBC | 2023-09-17 21:15:07 UTC ]
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DPS is right around the corner and as more ad revenue sneaks back into the market, publishing execs are looking for new ways to capture as many dollars as they can. Continue reading at Digiday
[ Digiday | 2023-09-14 04:01:00 UTC ]
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Vintage/Anchor publisher Suzanne Herz will leave Penguin Random House in December. Anchor Books will gradually be phased out, starting with its hardcover program next January, with its 16,000-strong paperback backlist slated to move over to Vintage over time. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-07 04:00:00 UTC ]
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In a filing late last week, attorneys for the state renewed their broader bid to stay the court's August 31 preliminary injunction blocking HB 900 from taking effect, but also argue that parts of the law are outside the scope of the plaintiffs' claims and should be allowed to take effect. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-05 04:00:00 UTC ]
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With the summer season winding down, media companies like The New York Times and Hearst are beginning to push employees to work from the office more regularly, reigniting media unions' years-long efforts to organize around the issue. Continue reading at Digiday
[ Digiday | 2023-08-28 04:01:00 UTC ]
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From traumatic experiences to pitiful pay, reality show cast members are sharing their horror stories. As Hollywood continues to strike, is now the time to demand change?When Gemma Rose Barnes, 32, signed up to appear on Married at First Sight (Mafs) – a reality TV show that introduces couples... Continue reading at The Guardian
[ The Guardian | 2023-08-18 12:00:49 UTC ]
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Netflix is getting the band back together with Scott Pilgrim Takes Off, an anime adaptation of the Scott Pilgrim graphic novel series. The company has dropped the first teaser for the eight-episode show, which centers around the titular character and his attempt to win a battle of the bands... Continue reading at Engadget
[ Engadget | 2023-08-16 14:23:55 UTC ]
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Comics source storytelling inspiration from all manner of media—video game–based graphic novels are a growing trend, but there have also been recent adaptations from such unexpected originals as a suppressed WWII opera and a 1980s cult classic film. These media tie-ins promise a timely remix in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-11 04:00:00 UTC ]
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The social media platform has partnered with several digital media networks, including GSTV, Redbox and ReachTV as part of a larger push into digital out-of-home. Continue reading at Advertising Age
[ Advertising Age | 2023-08-08 09:30:00 UTC ]
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In a July 28 ruling, federal judge Brian Morris found sufficient evidence to grant a temporary restraining order blocking the law so that Montana Pride, which began on July 30 and will run through August 6, can proceed without legal risk. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-31 04:00:00 UTC ]
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Unit sales of print books fell 6.1% last week. All six major categories had declines. In the year's strongest segment, adult fiction, sales couldn't keep pace with last year, when 'Where the Crawdads Sing' sold more than 123,000 copies. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
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Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Continue reading at Media Week
[ Media Week | 2023-07-26 10:26:04 UTC ]
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Being sustainable is more than just a company-wide initiative at C&C Offset, says deputy general manager Francis Ho. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
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Stories Are All about Taking up Space: A Conversation with Ekemini Pius, by Darlington Chibueze Anuonye Interviews [email protected] Thu, 07/20/2023 - 15:08 Photo by Offlong EkpenyongThe first week of July, the Caine Prize for African Writing... Continue reading at World Literature Today
[ World Literature Today | 2023-07-20 20:08:39 UTC ]
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On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its audience by buying directly from the company itself. Six months later, the strategy produced its... Continue reading at AdWeek
[ AdWeek | 2023-07-18 11:31:59 UTC ]
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The company claims to reach “over half” of adults across 146 UK towns and cities. Continue reading at Media Week
[ Media Week | 2023-07-12 08:53:16 UTC ]
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Nearly half of eligible employees have accepted a voluntary separation offer made by the company; to qualify, employees must be at least 60 years old and have been at the company for at least 15 years. Meanwhile, former CEO Markus Dohle has joined the board of Indigo Books & Music though he... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-29 04:00:00 UTC ]
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