The premium publisher knock against programmatic sales is that it will undermine direct sales and erode ad rates. Hearst Magazines Digital Media claims it’s done the opposite with a diversified sales strategy that makes its inventory widely available and without restrictions. “We fish in a lot of ponds, and that has driven our CPMs and revenue way up,” Hearst’s Mike Smith said. The post Hearst takes a promiscuous approach to programmatic appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-04-01 00:00:00 UTC ]
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Welcome to Day Four of Ad Age’s Cannes Today newsletter. Reading online and want it delivered straight to your inbox? Sign up here. For real-time updates, follow our live blog. And see all our coverage here. Click here for a recap of Day Three. AI overload As everyone knows, unless you are... Continue reading at Advertising Age
[ Advertising Age | 2023-06-22 19:48:12 UTC ]
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The problem with studying the universe around us is that it is simply too big. The stars overhead remain too far away to interact with directly, so we are relegated to testing our theories on the formation of the galaxies based on observable data. Simulating these celestial bodies on computers... Continue reading at Engadget
[ Engadget | 2023-06-18 15:30:05 UTC ]
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The Pulitzer Prize-winning author was always willing to experiment with his prose, pacing and narration, crafting an oeuvre that varied wildly in style and structure. Continue reading at The Conversation
[ The Conversation | 2023-06-16 17:42:27 UTC ]
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The “richest literary prize in the world for women and non-binary writers,” The Carol Shields Prize for Fiction, announced its first winner over night at an event at Parnassus Books. Please have a glass in hand … Fatimah Asghar, author of When We Were Sisters, published by One World/Random... Continue reading at Literrary Hub
[ Literrary Hub | 2023-05-05 13:34:53 UTC ]
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Some of the best moments of my life have been spent in libraries, first as a patron, later as a librarian, and I have witnessed firsthand how hard the past few decades have been on libraries. As America has continued to dismantle its social safety net, libraries have been forced to pivot from... Continue reading at Electric Literature
[ Electric Literature | 2023-04-21 11:05:00 UTC ]
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Science fiction illustrates the perspective-bending challenge of conjuring intelligent life that’s radically different from humans. Continue reading at Wired
[ Wired | 2023-04-18 11:00:00 UTC ]
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Just like that, a new Harry Potter game is on its way. On Monday, WB Games revealed Harry Potter: Quidditch Champions, a title the Hogwarts Legacy publisher is billing as a “fast-paced, competitive multiplayer” game that will be available on PC and consoles. According to the company, Unbroken... Continue reading at Engadget
[ Engadget | 2023-04-17 22:37:36 UTC ]
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Did you ever want to see how the creators of Wallace and Grommit would handle the Star Wars universe? You're about to get your chance. Disney has released a trailer for Star Wars: Visions Volume 2, and it includes a peek at Aardman's short film "I Am Your Mother." To no one's surprise, it... Continue reading at Engadget
[ Engadget | 2023-04-10 15:13:55 UTC ]
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Rakuten-owned Kobo unveiled its newest e-reader today, a $400 alternative to the Kindle Scribe and reMarkable 2. The Kobo Elipsa 2E iterates on its 2021 predecessor with a better stylus, more versatile lighting / color-temperature adjustments and other improvements.The Kobo Elipsa 2E has a... Continue reading at Engadget
[ Engadget | 2023-04-05 04:01:48 UTC ]
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Publishers make a significant portion of their revenue from programmatic ads, and most of that programmatic revenue comes from the open market. Continue reading at Digiday
[ Digiday | 2023-04-04 04:01:00 UTC ]
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Bestselling novelist Gabrielle Zevin joins the L.A. Times Book Club April 22 to discuss 'Tomorrow and Tomorrow and Tomorrow' at the Festival of Books. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-03-29 14:00:34 UTC ]
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Chief Digital Growth Officer Surabhi Pokhriyal on navigating CTV, digital media and marketing during inflationary times for the maker of Arm & Hammer, Trojan condoms and more. Continue reading at Advertising Age
[ Advertising Age | 2023-03-29 09:00:00 UTC ]
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The five-day NYU Advanced Publishing Institute course for current mid-to senior-level book professionals will focus on the challenges facing publishers today, how to reach readers in new and effective ways, and the changing climate and culture of the book business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-24 04:00:00 UTC ]
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In order to work more effectively with advertisers, Hearst Magazines, parent to editorial titles including Cosmopolitan and Esquire, plans to reorganize its internal sales structure around industry categories by the end of the first quarter. The move will shift the sales and marketing staff away... Continue reading at AdWeek
[ AdWeek | 2023-02-24 12:33:37 UTC ]
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IndieBound.org, the ABA's consumer-facing online bookselling and marketing platform, will switch to using Bookshop.org links to handle sales and fulfillment beginning March 1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-06 05:00:00 UTC ]
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Niantic has created some of the most popular augmented reality games like Ingress and Pokémon Go. But this week the company is launching a new title called NBA All-World that might be the best application of its location-based tech to date.For people who have played one of Niantic’s previous... Continue reading at Engadget
[ Engadget | 2023-01-25 17:00:37 UTC ]
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On an isolated island in Maine, a woman is pushed to the brink to save her family, in Meghan Gilliss’ debut novel “Lungfish.” Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2023-01-19 22:19:20 UTC ]
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Pulitzer Prize-winning author Tracy Kidder joins the Los Angeles Times Book Club on Jan. 26 to discuss his newest book, "Rough Sleepers.' Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-01-11 20:26:55 UTC ]
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Presented by Rise Join a panel led by editor-in-chief Jim Cooper as Digiday and Rise kick off 2023 with a special preview of the upcoming Digiday Publishing Summit. As our editors prepare to put a lens on revenue, data and editorial strategies at the Vail summit this March, RSVP to save your... Continue reading at Digiday
[ Digiday | 2023-01-05 15:47:27 UTC ]
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The so-called Perverted Book Club is hosting readings in surprising locations across New York. Look out, Sbarro. Continue reading at The New York Times
[ The New York Times | 2022-12-22 17:00:10 UTC ]
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