The premium publisher knock against programmatic sales is that it will undermine direct sales and erode ad rates. Hearst Magazines Digital Media claims it’s done the opposite with a diversified sales strategy that makes its inventory widely available and without restrictions. “We fish in a lot of ponds, and that has driven our CPMs and revenue way up,” Hearst’s Mike Smith said. The post Hearst takes a promiscuous approach to programmatic appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-04-01 00:00:00 UTC ]
News tagged with:
#programmatic appeared
"Philip Roth: The Biography" and the memoir "The Splendid Things We Planned" are axed as Blake Bailey's publisher plans to donate to charities. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-04-27 21:01:25 UTC ]
More news stories like this | News stories tagged with:
#philip roth
#splendid things
#blake bailey
#publisher plans
#memoir
More than a year into the global pandemic, the coronavirus has exploded across India. The spread has been fueled, in part, by possible new variants and the recent holding of mass public events, including political rallies and religious celebrations; vaccination rates, meanwhile, remain low, even... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-04-27 12:34:53 UTC ]
More news stories like this | News stories tagged with:
#echo chambers
#fake news
#news app
#digital media
#thomson reuters
With print-on-demand technology, environmentally friendly inks, sustainable paper choices, and a global reach, HP is looking to help publishers lower their carbon footprints. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-19 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#print-on-demand technology
#global reach
Andrew J. Graff’s novel is an earthy coming-of-age story set in rural Wisconsin in the ‘90s. Continue reading at The Washington Post
[ The Washington Post | 2021-04-08 14:13:27 UTC ]
More news stories like this | News stories tagged with:
#adventure tale
The two-year-old Oakland, Calif.-based "partnership publisher" is hoping to disrupt the publishing industry's traditional models. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-02 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing industry
#traditional models
The new imprint from Viz Media offers readers fresh voices and new storytelling formats. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-26 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#storytelling formats
#manga
Analysis: if Bertelsmann, owner of Penguin Random House, buys US publisher, writers expect smaller deals and less choice for readersUK watchdog investigates Penguin owner’s Simon & Schuster takeoverJokes circulated online when, in 2013, Penguin and Random House merged: would the new... Continue reading at The Guardian
[ The Guardian | 2021-03-22 23:24:23 UTC ]
More news stories like this | News stories tagged with:
#simon schuster
#john irving
#stephen king
#bob woodward
#publishing industry
#justice department
#authors guild
#trade publishing
#random house
Writer Jeannine Mjoseth was looking for adventure when she turned to professional wrestling. She got plenty of that. Continue reading at The Washington Post
[ The Washington Post | 2021-03-15 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#debut novel
Bonnier Books UK has acquired world rights for an “urgent and critical” look at Britain’s care home system by youth advisor Chris Wild. Continue reading at The Bookseller
[ The Bookseller | 2021-03-11 12:56:26 UTC ]
More news stories like this | News stories tagged with:
#world rights
#bonnier
Publishing has long relied on self-employed freelancers for a diverse range of roles. From editors and copywriters to illustrators and ghost-writers, the periplectic nature of creativity has long been such that impermanence is a norm. Against that context, the publishing industry faces the new... Continue reading at The Bookseller
[ The Bookseller | 2021-03-09 00:04:53 UTC ]
More news stories like this | News stories tagged with:
#diverse range
#publishing industry
Advertorial content "China is always changing. I did a fair amount of re-writing over last summer, simply because so much was happening,” Ian Williams says via video call from his home in London, where he spent much of the lockdown working on his first non-fiction book, Every Breath You Take:... Continue reading at The Bookseller
[ The Bookseller | 2021-03-08 15:25:16 UTC ]
More news stories like this | News stories tagged with:
#ian williams
#advertorial content
#fair amount
#video call
#non-fiction book
Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday
[ Digiday | 2021-03-08 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#ad tech
#digital publishers
A new abridged translation by Julia Lovell reveals the delights — and flaws — of the classic Chinese tale Continue reading at The Washington Post
[ The Washington Post | 2021-03-03 08:24:52 UTC ]
More news stories like this |
Sceptre has landed a "stunning" short story collection and debut novel by Serpent's Tail assistant editor Leon Craig. Continue reading at The Bookseller
[ The Bookseller | 2021-02-28 15:58:25 UTC ]
More news stories like this | News stories tagged with:
#debut novel
HarperCollins Children’s Books has signed a deal with Rob Biddulph for three more titles in his Draw With Rob series. Continue reading at The Bookseller
[ The Bookseller | 2021-02-26 11:23:02 UTC ]
More news stories like this | News stories tagged with:
#rob biddulph
#harpercollins children
#harpercollins
Emily Layden’s debut follows a parade of characters at a school that’s reckoning with its past mistakes. Continue reading at The Washington Post
[ The Washington Post | 2021-02-25 06:43:17 UTC ]
More news stories like this | News stories tagged with:
#sexual assault
#emily layden
#past mistakes
Historian Dan Jones has joined the Head of Zeus board as a company director and taken on an advisory role as associate publisher of the Apollo History list. Continue reading at The Bookseller
[ The Bookseller | 2021-02-16 13:14:15 UTC ]
More news stories like this | News stories tagged with:
#advisory role
#associate publisher
The National Book Foundation has named Ruth Dickey, who currently heads Seattle Arts & Lectures, its next executive director, succeeding Lisa Lucas. She will start on May 17. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-11 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#national book foundation
Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-10 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#first-party data
#hearst magazines
#hearst
This week Amazon’s billionaire founder Jeff Bezos said he planned to take a step back at the giant e-commerce business. Continue reading at The Bookseller
[ The Bookseller | 2021-02-05 11:03:27 UTC ]
More news stories like this | News stories tagged with:
#step back