Hearst takes a promiscuous approach to programmatic

The premium publisher knock against programmatic sales is that it will undermine direct sales and erode ad rates. Hearst Magazines Digital Media claims it’s done the opposite with a diversified sales strategy that makes its inventory widely available and without restrictions. “We fish in a lot of ponds, and that has driven our CPMs and revenue way up,” Hearst’s Mike Smith said. The post Hearst takes a promiscuous approach to programmatic appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-04-01 00:00:00 UTC ]
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Daunt Books takes Singh's 'visionary' The Breaks

Daunt Books Publishing has acquired The Breaks by Julietta Singh, the first non-fiction book on its Originals list, billed as a "visionary and moving" take on race, inheritance and mothering. Continue reading at The Bookseller

[ The Bookseller | 2020-09-02 10:49:51 UTC ]
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Avon takes two more Amanda Robson thrillers

Avon has bagged two more domestic thriller novels from e-book bestseller Amanda Robson. Continue reading at The Bookseller

[ The Bookseller | 2020-08-25 09:13:08 UTC ]
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Sky News, Hearst UK and RT are Digiday Media Awards Europe winners

Across categories, winners displayed a commitment to crucial social causes, from sustainability to fighting discrimination. The post Sky News, Hearst UK and RT are Digiday Media Awards Europe winners appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-08-21 10:00:09 UTC ]
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How Hearst UK’s e-commerce revenue grew 322% during the second quarter

Titles leaning more heavily into e-commerce include Cosmopolitan, Good Housekeeping, Digital Spy and Runner’s World. The post How Hearst UK’s e-commerce revenue grew 322% during the second quarter appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-08-21 04:01:50 UTC ]
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Virago takes Oshetsky's owl-baby fable under its wing

Virago has acquired Chouette, a modern-day fable by US writer Claire Oshetsky which draws on her own experiences as a mother to non-conforming children. Continue reading at The Bookseller

[ The Bookseller | 2020-08-20 23:57:41 UTC ]
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The World’s Biggest Brands Are Spending More in Programmatic

Some of the world's largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures... Continue reading at AdWeek

[ AdWeek | 2020-08-20 15:32:30 UTC ]
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Culture Recovery Fund application deadline approaches

Arts Council England has urged businesses to apply for the Culture Recovery Fund before the first round's deadline this Friday (21st August). Continue reading at The Bookseller

[ The Bookseller | 2020-08-18 18:46:24 UTC ]
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RULER’s Approach to Social Emotional Learning

As students, families, and teachers face the difficulties that have arrived with the pandemic, social and emotional learning has never been more important. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-14 04:00:00 UTC ]
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Cengage takes 17% revenue hit in first quarter

Cengage's revenues fell 17% year on year in the first quarter of its fiscal year (to end June 2020), to a total of $191m, as the Covid-19 pandemic hit. Continue reading at The Bookseller

[ The Bookseller | 2020-08-13 04:17:15 UTC ]
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Taking on the hardest cases — without DNA — and setting the innocent free

Jim McCloskey describes how his faith fueled his work, and how his work tested his faith. Continue reading at The Washington Post

[ The Washington Post | 2020-08-07 12:00:00 UTC ]
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It Takes Many Voices to Find the Truth

Yesterday I stopped in at my local bookstore in London. It’s a small shop, but a good one, and seeing its doors open again was like hearing an ice-cream truck from a block away as a kid. I walked straight into traffic to cross the street to get there. Inside the reality of our time […] Continue reading at Literrary Hub

[ Literrary Hub | 2020-08-06 08:49:19 UTC ]
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40 feminist writers take up fight against domestic violence in 'empowering' collection

Layla Saad, Dorothy Koomson, Kate Mosse, Laura Bates and Kerry Hudson are among 40 writers contributing to a "uniquely empowering" feminist charity book collection, spearheaded by the Feminist Book Society, in collaboration with not-for-profit publishers And Other Stories in the UK and The... Continue reading at The Bookseller

[ The Bookseller | 2020-08-05 15:11:50 UTC ]
More news stories like this | News stories tagged with: #domestic violence #dorothy koomson #kate mosse #feminist press

Taking Trump at his word

In September 2016, Salena Zito, who was then covering voters in The Heartland, wrote of the then-candidate Donald Trump, in a column for The Atlantic: “the press takes him literally, but not seriously; his supporters take him seriously, but not literally.” The phrase quickly slipped into... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-08-03 12:05:46 UTC ]
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BA takes on Booktime magazine

The Booksellers Association is to take on the production of Booktime magazine, formerly published by Bertrams, and will publish an autumn edition in October. Continue reading at The Bookseller

[ The Bookseller | 2020-07-26 19:29:41 UTC ]
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Audible takes 'eye-opening' exploration of race and relationships

Audible is releasing an “eye-opening” exploration of race and relationships from couple Tineka Smith and Alex Court. Continue reading at The Bookseller

[ The Bookseller | 2020-07-26 18:03:26 UTC ]
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Hearst Magazines Names Acting President Following Troy Young’s Resignation

Hearst Magazines named an interim president a day before what would've been Troy Young's second anniversary in the role. Executive vice president and chief financial officer Debi Chirichella will serve in the interim position. Young resigned late Thursday after he and the company spent the week... Continue reading at AdWeek

[ AdWeek | 2020-07-24 20:14:14 UTC ]
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Hearst Magazines President Troy Young Resigns After NYT Report

[caption id="attachment_103859" align="alignright" width="192"] Troy Young[/caption] Hearst has parted ways with the president of its magazines division, Troy Young, the company said Thursday, a day after a report in The New York Times described multiple complaints of "bullying or harassing... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-24 13:00:11 UTC ]
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Hearst Magazines President Troy Young Resigns After NYT Report

Hearst initially stood by Young amid allegations of inappropriate behavior, but later announced he was resigning effective immediately. The post Hearst Magazines President Troy Young Resigns After NYT Report appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-24 13:00:11 UTC ]
More news stories like this | News stories tagged with: #inappropriate behavior #hearst

Hearst Magazines President Troy Young Resigns After NYT Report

Hearst Magazines President Resigns After Allegations of Inappropriate Behavior

Troy Young, president of Hearst Magazines, resigned today after a damning New York Times profile detailed inappropriate workplace behavior. Young reportedly made rude, sexually offensive jokes and fostered what employees described as a toxic culture among Hearst Magazines' brands, including... Continue reading at AdWeek

[ AdWeek | 2020-07-24 00:32:53 UTC ]
More news stories like this | News stories tagged with: #inappropriate behavior #troy young #hearst magazines #toxic culture #marie claire #hearst