Hearst takes a promiscuous approach to programmatic

The premium publisher knock against programmatic sales is that it will undermine direct sales and erode ad rates. Hearst Magazines Digital Media claims it’s done the opposite with a diversified sales strategy that makes its inventory widely available and without restrictions. “We fish in a lot of ponds, and that has driven our CPMs and revenue way up,” Hearst’s Mike Smith said. The post Hearst takes a promiscuous approach to programmatic appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-04-01 00:00:00 UTC ]
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Corvus takes two thrillers from Irish bestseller Sam Blake

Atlantic imprint Corvus has bagged two psychological thrillers from number one Irish Times bestseller Sam Blake. Continue reading at The Bookseller

[ The Bookseller | 2020-07-24 00:08:00 UTC ]
More news stories like this | News stories tagged with: #psychological thrillers


Hearst Employees Say Troy Young Led Toxic Culture

At Cosmopolitan staff meetings, workers complain of discrimination and tokenism. Former employees say Hearst Magazines president Troy Young made sexually offensive remarks. Continue reading at The New York Times

[ The New York Times | 2020-07-22 15:31:50 UTC ]
More news stories like this | News stories tagged with: #hearst


Herring to take on International Men’s Day in new book

Sphere has acquired The Problem with Men: When is International Men’s Day—and Why it Matters, from writer and comedian Richard Herring. Continue reading at The Bookseller

[ The Bookseller | 2020-07-20 11:21:21 UTC ]
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Hamish Hamilton takes second helping from Supper Club writer Williams

Hamish Hamilton has landed a second novel by Lara Williams, the 2019 Not the Booker Prize-winning author of Supper Club (Hamish Hamilton). Continue reading at The Bookseller

[ The Bookseller | 2020-07-20 01:42:46 UTC ]
More news stories like this | News stories tagged with: #hamish hamilton #prize-winning author


Skein lifts off with aim of taking underrepresented writers to new heights

After the huge success of This Hostel Life, which grew out of a chance meeting about asylum seeker accommodation, Skein Press has its sights set high Continue reading at The Bookseller

[ The Bookseller | 2020-07-17 03:35:09 UTC ]
More news stories like this | News stories tagged with: #huge success


Avon takes two from Big Issue contest winner Sharland

Avon has signed two books from debut author Louise Sharland following a competition with the Big Issue to find a new crime writing voice. Continue reading at The Bookseller

[ The Bookseller | 2020-07-08 04:45:22 UTC ]
More news stories like this | News stories tagged with: #avon takes #debut author


Crime-fighting pigeons take flight to Hollywood

James Corden to produce film and TV series based on Australia’s Real Pigeons children’s booksThe humble pigeon may be an unlikely breed of star but an author-illustrator duo from Melbourne have been turning the birds into a crime-fighting troupe of superheroes – and they’re about to take flight... Continue reading at The Guardian

[ The Guardian | 2020-07-07 21:55:36 UTC ]
More news stories like this | News stories tagged with: #james corden #english actor #andrew mcdonald #ben wood #book series #children’s book


6 of the Best Audiobook Mysteries That Will Take You Around the World

Armchair detectives, get ready for a voyage around the world. You don't need to pack a bag--just pick up these audiobook mysteries and get sleuthing. Continue reading at Book Riot

[ Book Riot | 2020-07-07 10:31:58 UTC ]
More news stories like this | News stories tagged with: #audiobook


The book industry needs to take responsibility for transforming itself

It would have been hard to have missed last week’s digital launch of Rethinking ‘Diversity’ in Publishing. The report - the first of its kind on diversity in trade fiction - not only landed noisily, but put the publishing ecosystem in the dock. So what's next? Continue reading at The Bookseller

[ The Bookseller | 2020-07-03 09:58:58 UTC ]
More news stories like this | News stories tagged with: #rethinking diversity #publishing ecosystem #book industry


Pandemic Takes a Toll on Industry Stocks

The Publishers Weekly Stock Index fell nearly 20% in the first six months of 2020. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-03 04:00:00 UTC ]
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Take a Walk on the Wild Side With These Animal Centric Manga Series

Do you want more animal manga series in your life? Check out this list of titles, which ranges from the cute to the downright weird. Continue reading at Book Riot

[ Book Riot | 2020-07-02 10:33:25 UTC ]
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Geppi Takes Control of GFE; Heidmann to Leave

Diamond Comic Distributors founder Steve Geppi announced that he is returning as president of Geppi Family Enterprises, the parent company of Diamond. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-02 04:00:00 UTC ]
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Hachette’s Northern outposts take root under the leadership of Layfield

Emma Layfield, picture book development director, North, has laid the foundations for Hachette to open five offices in the North of England later this year, aiming to tap into local talent Continue reading at The Bookseller

[ The Bookseller | 2020-06-26 11:21:11 UTC ]
More news stories like this | News stories tagged with: #emma layfield #local talent #hachette #picture book


The four best audiobooks of June to take you places

Hardboiled mysteries, obscure farming communities, and tales of home and family provide ample entertainment in June’s audiobook roundup. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2020-06-23 23:13:15 UTC ]
More news stories like this | News stories tagged with: #hardboiled mysteries #audiobook roundup #audiobook


The four best audiobooks of June to take you places

Hardboiled mysteries, obscure farming communities, and tales of home and family provide ample entertainment in June’s audiobook roundup. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2020-06-23 23:13:15 UTC ]
More news stories like this | News stories tagged with: #hardboiled mysteries #audiobook roundup #audiobook


The four best audiobooks of June to take you places

Hardboiled mysteries, obscure farming communities, and tales of home and family provide ample entertainment in June’s audiobook roundup. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2020-06-23 23:13:15 UTC ]
More news stories like this | News stories tagged with: #hardboiled mysteries #audiobook roundup #audiobook


Diversity: Macmillan USA Makes Major Changes in Management Approach

To make the company ' more representative of the world around us,' CEO John Sargent writes, Macmillan USA is establishing a new management committee. The post Diversity: Macmillan USA Makes Major Changes in Management Approach appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-06-22 20:55:22 UTC ]
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Politico Takes Daily Newsletters Weekly for Some Readers

Subscribers to Politico’s newsletters will soon receive a weekly version rather than daily if they aren’t Politico Pro members. The publisher announced this Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-06-18 18:00:14 UTC ]
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McGowan and Tan take CILIP medals with titles inspired by the natural world

Anthony McGowan and Shaun Tan this week won the CILIP Carnegie Medal and Kate Greenaway Medal respectively for their books. Continue reading at The Bookseller

[ The Bookseller | 2020-06-18 14:49:12 UTC ]
More news stories like this | News stories tagged with: #anthony mcgowan #shaun tan #titles inspired #natural world


Robert Granfeldt Named General Manager of Hearst Texas Panhandle Properties, MRT

Robert Granfeldt has been named general manager of the Midland Reporter-Telegram and Texas Panhandle properties for Hearst Communications. The Panhandle Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-06-16 21:40:30 UTC ]
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