The premium publisher knock against programmatic sales is that it will undermine direct sales and erode ad rates. Hearst Magazines Digital Media claims it’s done the opposite with a diversified sales strategy that makes its inventory widely available and without restrictions. “We fish in a lot of ponds, and that has driven our CPMs and revenue way up,” Hearst’s Mike Smith said. The post Hearst takes a promiscuous approach to programmatic appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-04-01 00:00:00 UTC ]
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The latest book by award-winning non-fiction writer Thomas Harding is a searing account of an 1823 uprising that changed the discourse around slavery Continue reading at The Bookseller
[ The Bookseller | 2021-10-07 23:29:15 UTC ]
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“The Taking of Jemima Boone,” the first nonfiction book by the novelist Matthew Pearl, recounts a legendary abduction case that complicates our view of relations between settlers and Native Americans during westward expansion. Continue reading at The New York Times
[ The New York Times | 2021-10-05 16:57:40 UTC ]
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The House of SpeakEasy addresses book deserts by bringing free books directly to underserved communities with their SpeakEasy Bookmobile. Continue reading at Book Riot
[ Book Riot | 2021-10-04 10:36:00 UTC ]
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When it comes to haunted houses, House Beautiful thinks the ghosts have gotten all the attention. To compensate, on Wednesday the Hearst title launched the first podcast in its 125-year history, a free, five-episode product called Dark House, which will explore the stories and architecture... Continue reading at AdWeek
[ AdWeek | 2021-10-01 12:00:00 UTC ]
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The bestselling, Hugo Award–winning science fiction series, which has reimagined the space opera and spawned an acclaimed television series, will wrap up this November with 'Leviathan Falls.' Daniel Abraham and Ty Franck, the writing duo known by the pseudonym James S.A. Corey, discusses their... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-01 04:00:00 UTC ]
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Almost one in five working-age adults are disabled, so why does it remain a struggle to find that statistic adequately reflected in modern fiction? Continue reading at The Bookseller
[ The Bookseller | 2021-09-26 17:03:37 UTC ]
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Simon & Schuster's Publishing Prologue program, which launched this summer, is aimed at reaching and recruiting young people interested in publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-24 04:00:00 UTC ]
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You may be sick of hearing over and over to recycle more or use a reusable bag. A new book called ‘Regeneration’ explains how you can support the changes that are truly needed. There’s one clear antidote for climate anxiety: If you can take strategic steps to address climate change, it begins to... Continue reading at Fast Company
[ Fast Company | 2021-09-21 07:00:55 UTC ]
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Publishers should 'resharpen' their skills and not become risk-averse to working with unknown talent, says m.d. of Simon & Schuster Children's Books Rachel Denwood. Continue reading at The Bookseller
[ The Bookseller | 2021-09-20 11:40:06 UTC ]
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Another conservative loudmouth comes to town. Plus: a Sunrise interview with Meghan Markle’s father falls flatMove over Andrew Bolt, Alan Jones and Peta Credlin – there is a new conservative loudmouth in town.Piers Morgan, the former editor of the UK tabloid News of the World, has returned to... Continue reading at The Guardian
[ The Guardian | 2021-09-17 02:36:53 UTC ]
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“Misfits” revisits a powerful speech the “I May Destroy You” creator gave at the 2018 Edinburgh TV festival. Continue reading at The Washington Post
[ The Washington Post | 2021-09-15 12:00:00 UTC ]
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Nina Scales will join DK as international publishing and licensing director as successor to Emma James, who leaving after 24 years with the company. Continue reading at The Bookseller
[ The Bookseller | 2021-09-07 04:16:32 UTC ]
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Ahead of his forthcoming memoir, the popular Christian writer tells 'PW' how books by authors with a ‘healthy faith’ helped him escape fundamentalism. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-07 04:00:00 UTC ]
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The School Library Association says many of its members were furloughed and some have been made redundant but librarians have been more essential than ever Continue reading at The Bookseller
[ The Bookseller | 2021-09-03 09:36:20 UTC ]
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American writer Janice Deal’s “Lost City” has won the Moth Short Story Prize 2021, judged by Ali Smith, while Stratford-upon-Avon butcher Kathy Stevens has scooped second prize. Continue reading at The Bookseller
[ The Bookseller | 2021-09-01 16:38:23 UTC ]
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She focuses on racism and other ills, but without offering context or recognizing progress. Continue reading at The Washington Post
[ The Washington Post | 2021-08-20 12:00:00 UTC ]
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There’s a scene in 2014’s Wolfenstein: The New Order where J, a character inspired by Jimi Hendrix, explains to the game’s white protagonist, BJ Blazkowicz, why he’s not fighting. After Blazkowicz talks back, J tells him: "You don't get it, do you? Before all this, before the Germans, before the... Continue reading at Engadget
[ Engadget | 2021-08-19 17:45:33 UTC ]
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Travel publishers have reported an uptick in sales in recent months as coronavirus restrictions have eased. However many warn it may be “years” until things return to normal, with some pivoting towards popular UK and activity-based guides. Continue reading at The Bookseller
[ The Bookseller | 2021-08-16 11:20:27 UTC ]
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Sporting titles are moving beyond rote tellings of achievement as a number of stars from across disciplines are using their platforms to speak out on broader societal issues. Continue reading at The Bookseller
[ The Bookseller | 2021-08-12 14:56:47 UTC ]
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On this day in 1937, the prolific author Walter Dean Myers was born Walter Milton Myers in Martinsburg, West Virginia. The three-time National Book Award finalist was known for his realistic, groundbreaking, affecting portrayals of the Black urban experience, which did not shy away from... Continue reading at Literrary Hub
[ Literrary Hub | 2021-08-12 14:30:33 UTC ]
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