Last August, when the media praised celebrity doctor Mehmet Oz for helping to save a British tourist who'd been hit by a cab, Hearst Magazines' multi-million dollar bet on a Dr. Oz magazine seemed like money in the bank.All of that hero talk seemed to be forgotten this week, however, as a Senate subcommittee pilloried Mr. Oz for hyping dubious miracle cures on his TV show."I don't get why you say this stuff because you know it's not true," Sen. Claire McCaskill, a Democrat from Missouri, told Mr. Oz during a hearing on consumer protection Tuesday. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-06-20 00:00:00 UTC ]
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Astra Publishing House has announced they are launching a new literary magazine, Astra Quarterly, which will start publishing online this fall and in print by the end of 2021. Astra Quarterly will have a strong international focus; it will have an international network of editors, and be... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-26 16:54:13 UTC ]
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What happens when you let a fun and silly story sweep you away from your worries? Follow this parent down the Dr. Seuss rabbit hole. Continue reading at Book Riot
[ Book Riot | 2021-02-23 11:36:00 UTC ]
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Tommee Tippee, the feeding and accessories brand for babies and new parents, has launched a new global campaign that aims to "demystify the complex realities of feeding." Created by agency Manifest, the campaign comprises a hero film and a digital content series. Titled "Spill the Milk," the... Continue reading at AdWeek
[ AdWeek | 2021-02-23 00:46:05 UTC ]
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I’ve been thinking a lot about reading lately. Given that I work as a publisher and co-host a book podcast that may not strike you as surprising, but thinking about reading isn’t the same as doing it. Continue reading at The Bookseller
[ The Bookseller | 2021-02-22 21:34:36 UTC ]
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Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday
[ Digiday | 2021-02-17 02:00:00 UTC ]
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Alison Jones, founder of Practical Inspiration Publishing, is coming to the end of a 1,000-day running challenge to raise funds for the National Literacy Trust. Continue reading at The Bookseller
[ The Bookseller | 2021-02-16 00:52:37 UTC ]
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Richard Armitage, Sheila Atim and Joseph Fiennes are starring in five new audiobook adaptations of stories from 2000 AD, including Judge Dredd and Halo Jones. Continue reading at The Bookseller
[ The Bookseller | 2021-02-14 17:22:53 UTC ]
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Welbeck Publishing Group has acquired an epic historical fiction series by Dr Hilary Jones, the general practitioner and media doctor. Continue reading at The Bookseller
[ The Bookseller | 2021-02-12 01:43:04 UTC ]
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Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-10 05:01:00 UTC ]
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Sylvain Neuvel, author of the new sci-fi novel 'A History of What Comes Next,' picks ten of his favorite alternate histories. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-10 05:00:00 UTC ]
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ON THE EVENING of February 4, 1974, Patty Hearst, the granddaughter of the newspaper tycoon William Randolph Hearst, was kidnapped from her apartment in Berkeley. The men and women who stormed her home and beat up her fiancé were part of the Symbionese Liberation Army, a group which Hearst would... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2021-02-09 16:00:37 UTC ]
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For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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New issue, dedicated to work by current and former prisoners, provokes uproar after it emerges one poet has served time for child pornography offencesThe US’s prestigious Poetry magazine has doubled down on its decision to publish a poem by a convicted sex offender as part of a special edition... Continue reading at The Guardian
[ The Guardian | 2021-02-03 16:08:52 UTC ]
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How one bookseller found herself idiotsplaining a certain bookstore bathroom predicament to the legendary musician Lou Reed. Continue reading at Book Riot
[ Book Riot | 2021-01-25 11:34:00 UTC ]
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After the withdrawal of Bauer Media last year, the industry appeared to be on its death bed – but not for longAt 8.31am on a Thursday, Henry Oliver received a text message from his employer, alerting him to a company-wide Zoom call in 29 minutes’ time.The day was 2 April 2020, a week into New... Continue reading at The Guardian
[ The Guardian | 2021-01-16 19:00:40 UTC ]
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Today in 1986 we lost the great P.D. Eastman, who was known for his work under the Dr. Seuss brand of Random House—children’s staples like Go, Dog. Go! and Are You My Mother? But Eastman was also a screenwriter and animator; in fact, he met Theodor Geisel (who later took the name Dr. Seuss) when […] Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-07 17:30:32 UTC ]
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Agreement on retransmission fees will allow Baltimore area Verizon Fios subscribers to continue to see WBAL-TV and NBC content. Continue reading at Baltimore Sun
[ Baltimore Sun | 2021-01-01 14:23:03 UTC ]
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A new edition of “J.R.R. Tolkien’s Letters from Father Christmas” showcases another side of the Lord of the Rings author. Continue reading at The Washington Post
[ The Washington Post | 2020-12-22 08:00:00 UTC ]
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The book, titled “Oh, the Places You’ll Boldly Go!”, hewed too closely to the original to be considered a parody under the “fair use” doctrine, a three-judge federal appeals panel declared. Continue reading at The New York Times
[ The New York Times | 2020-12-21 19:27:18 UTC ]
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