Last August, when the media praised celebrity doctor Mehmet Oz for helping to save a British tourist who'd been hit by a cab, Hearst Magazines' multi-million dollar bet on a Dr. Oz magazine seemed like money in the bank.All of that hero talk seemed to be forgotten this week, however, as a Senate subcommittee pilloried Mr. Oz for hyping dubious miracle cures on his TV show."I don't get why you say this stuff because you know it's not true," Sen. Claire McCaskill, a Democrat from Missouri, told Mr. Oz during a hearing on consumer protection Tuesday. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-06-20 00:00:00 UTC ]
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Children’s book and illustration magazine Scoop has closed and its owner Curious Publishing has ceased trading. Continue reading at The Bookseller
[ The Bookseller | 2021-08-12 12:27:48 UTC ]
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Hachette Children’s Group (HCG) has landed a new non-fiction book about the brain from NHS consultant paediatrician and TV presenter Dr Ranj Singh. Continue reading at The Bookseller
[ The Bookseller | 2021-08-12 11:49:09 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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In a series of letters, Daniel Sherrell shares his anger and guilt over the state of the planet. Continue reading at The Washington Post
[ The Washington Post | 2021-08-06 12:00:00 UTC ]
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Sheffield-based adventure publisher Vertebrate has signed Rachel Ann Cullen’s Running For Our Lives, a “powerful” book about how running can help ordinary people to overcome struggles and challenges in their lives. Continue reading at The Bookseller
[ The Bookseller | 2021-08-04 18:21:33 UTC ]
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The Good Housekeeping Institute set the precedent for Hearst UK and the new Hearst Institute is looking to replicate those successes across all its brands. The post Hearst UK wants all of its brands to have Good Housekeeping’s authority in product testing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-03 04:01:00 UTC ]
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Sponsored by Cummings Printing When it comes to improving profits at print magazines, there’s a tendency to focus on new ways of driving revenue. But while keeping a close eye on expenses can also have a significant impact on the bottom line, today’s environment often calls for a balancing... Continue reading at Folio Magazine
[ Folio Magazine | 2021-08-02 17:04:10 UTC ]
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From frequency changes and staff reorgs to automation and list cleanup, publishers are getting creative when it comes to ensuring long-term viability. The post How Magazine Publishers Are Cutting Print Costs to Improve Profits appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine
[ Folio Magazine | 2021-08-02 17:04:10 UTC ]
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In the new book ‘The Family Firm,’ the controversial economics professor shares how to use meetings, rules and data to sort out parenting decisions Continue reading at The Washington Post
[ The Washington Post | 2021-07-30 12:00:00 UTC ]
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With the help of a brilliant co-writer, a fully rounded picture may now emerge of the much-maligned royalNot since criminals were barred from profiting in this way can a publisher’s announcement of a memoir have united the British press in such disgust. Before that, even the gangster turned... Continue reading at The Guardian
[ The Guardian | 2021-07-25 07:00:45 UTC ]
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As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
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John Maclean’s “Home Waters” is about life in Montana, and his father’s famous book. Continue reading at The Washington Post
[ The Washington Post | 2021-06-03 12:00:00 UTC ]
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Marie Claire U.S. had been part of Hearst since 1994 in a joint venture with French company Marie Claire Album. Continue reading at The New York Times
[ The New York Times | 2021-05-11 17:35:20 UTC ]
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The use of the term has gone far beyond its origins in Buddhist religious practice to straddle spirituality, science, health—and marketing almost anything. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-11 04:00:00 UTC ]
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This is only the second time that these Hearst titles have been leveraged together for a joint program and sponsorship opportunity at this scale. The post Hearst is packaging its design titles together for a new educational franchise appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-05-05 04:01:00 UTC ]
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Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2021 on May 3, 2021. A... Continue reading at Advertising Age
[ Advertising Age | 2021-05-02 18:39:14 UTC ]
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Nearly 20 years after Said’s death, Timothy Brennan revisits the professor’s life. Continue reading at The Washington Post
[ The Washington Post | 2021-04-28 13:00:00 UTC ]
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Religion and spirituality publishers are bringing forward new titles from BIPOC authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-23 04:00:00 UTC ]
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What am I supposed to do with autofiction? Where is it shelved, literally and mentally? Is it memoir or fiction? Pick a lane. Continue reading at Book Riot
[ Book Riot | 2021-04-16 10:36:00 UTC ]
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