Hearst's Pioneer Woman Magazine Expands in Second Outing

The Pioneer Woman Magazine is increasing its distribution to 500,000 copies and moving past its Walmart-only distribution strategy for its second issue, which will be released in September.The Hearst Magazines publication, a joint venture with Scripps Networks Interactive, features Ree Drummond, who hosts the "Pioneer Woman" show on Scripps' Food Network. The first issue debuted on June 6 and was sold only in Walmart. After a successful opening issue -- Hearst printed another 100,000 copies after the first 150,000 sold out -- The Pioneer Woman Magazine will also expand its footprint to include newsstand space at Barnes & Noble, Costco, Sam's Club, Target, Walgreens and CVS in addition to Walmart. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-07-20 00:00:00 UTC ]
News tagged with: #distribution strategy #joint venture #pioneer woman #food network #barnes noble

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Literary Magazines Adapt to the Digital Age

There are 866 publications in Poets & Writers’ database of literary magazines, 14 of which were added in early 2013. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital age #literary magazines


For Time Inc., a return to magazine stand-alone status

An era came to an end last week when Time Warner announced it would be spinning off its storied magazine division by the close of the year, leaving the owner of People, InStyle, Fortune, Sports Illustrated and, of course, Time to fend for itself as a publicly traded Time Inc. The announcement... Continue reading at Crains New York

[ Crains New York | 2013-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #television networks #public company #publishing powerhouse #print advertising #share price #news leaked #—matthew flamm


Time Warner spinning off Time Inc. magazine biz this year

Time Warner Inc. will spin off its magazine business later this year, turning the nine-decade-old publisher of Time, People and Sports Illustrated into a separate publicly held company.The board authorized management to proceed with the plan after a review of options, the New York-based media... Continue reading at Crains New York

[ Crains New York | 2013-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine publishing #controlling stake #advertising executive


Hearst hires Microsoft's Stephen Edwards for digital role

Hearst Magazines UK has appointed Microsoft ad executive Stephen Edwards to the new role of group digital sales director. Continue reading at Media Week

[ Media Week | 2013-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital role


Infographic: A Five-Year Look at Magazine Editorial Salaries

Every year FOLIO: conducts a nationwide survey with mid and executive-level editors. The survey maps out salary ranges across a number of demographics including gender, age, location, company size, education and more. The infographic below provides an interactive breakdown on several key trends... Continue reading at Folio Magazine

[ Folio Magazine | 2013-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #company size #key trends


T Magazine Gets Heat From Readers On Lack of Diversity

After reader pushback, The New York Times’ magazine is looking to include more ethnicities, and the larger media landscape should, too. Continue reading at Folio Magazine

[ Folio Magazine | 2013-02-22 00:00:00 UTC ]
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Magazine ABCs: Glamour and Good Housekeeping top PPA's combined ranking

Condé Nast's Glamour and Hearst's Good Housekeeping the inaugural rankings of the combined print and digital magazine circulations, compiled by the Professional Publishers Association today. Continue reading at Media Week

[ Media Week | 2013-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine abcs #good housekeeping #combined print


Hammer commissions Woman in Black update

Hammer Books is to publish another Woman in Black ghost story, based on an idea by the... Continue reading at The Bookseller

[ The Bookseller | 2013-02-12 00:00:00 UTC ]
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Hearst president David Carey: Apple taught people 'how to buy digital content'

David Carey, president of Hearst Magazines, sat down with AllThingsD's Peter Kafka to kick off Day 2 of D:Dive Into Media here in Dana Point, California, with the interview centering on Carey's take on how digital magazines are working out in a world that seems less and less intrigued by... Continue reading at Engadget

[ Engadget | 2013-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital magazines #physical books #magazine websites #digital front


Rebuck and Mackenzie make Woman's Hour's top 100

Random House c.e.o. Gail Rebuck and author J K Rowling are both among the top 20 most powerful... Continue reading at The Bookseller

[ The Bookseller | 2013-02-12 00:00:00 UTC ]
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Macmillan Education to expand in UAE

Macmillan Education has appointed a locally based manager for the Gulf region, Matthew Hayes, as... Continue reading at The Bookseller

[ The Bookseller | 2013-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #macmillan education


Quercus Children's to expand list by 50%

Quercus Children's is planning to expand its list by 50% over the next two years, with growth... Continue reading at The Bookseller

[ The Bookseller | 2013-02-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quercus children


AmericanStyle magazine suspends publication

Decline in advertising has caused publisher to seek buyerAmericanStyle magazine, a quarterly publication catering to consumers and producers of fine crafts, has suspended publication and is seeking a buyer, its Baltimore-based publisher announced this week. Continue reading at Baltimore Sun

[ Baltimore Sun | 2013-02-08 00:00:00 UTC ]
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Top Magazine Media Deals of 2012

The year 2012 opened in dramatic fashion with magazine media-related deals. From Hanley Wood’s recapitalization to the final sell-off the remaining segments of what once was the massive Ziff Davis, 2012 saw its fair share of deals that involved traditional media brands as well as the... Continue reading at Folio Magazine

[ Folio Magazine | 2013-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dramatic fashion #hanley wood #fair share #digital properties


Bonnier to Make Magazine Content Available Via Smart TV Apps

Partnership with Flingo ports video content to more than 15 million devices. With the rise of internet-connected televisions, the big screen is becoming another place for publishers to get their content in front of viewers. One recent example of this is a partnership between Bonnier and smart TV... Continue reading at Folio Magazine

[ Folio Magazine | 2012-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big screen


Blake Friedmann expands, appoints Brice

Blake Friedmann is entering "a phase of expansion", creating the new role of foreign... Continue reading at The Bookseller

[ The Bookseller | 2012-12-12 00:00:00 UTC ]
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Magazine Closures Down 50 Percent

Magazine closures were down nearly 50 percent from last year, while launches declined 5 percent, according to a recent report released by online periodicals database Mediafinder.com. Continue reading at Folio Magazine

[ Folio Magazine | 2012-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine closures


Is the USPS Getting Into the Magazine Newsstand Business?

All signs point to the USPS wanting-in on the newsstand business, but it’s up to publishers now. Continue reading at Folio Magazine

[ Folio Magazine | 2012-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #signs point


Hearst Puts a Toe Back in Trade Publishing

Ever since Hearst Corp. sold William Morrow to News Corp. in 1999, its book publishing activities have focused on partnering with different houses to publish books based on content from its magazines. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trade publishing #hearst corp


Magazines ramp up publishing in 2012

Magazine publishers are still tightening their belts three years after the nightmare of the advertising recession shook the industry to its toes. But the itch to launch new magazines shows no sign of going away. In 2012, veteran publishers and novice entrepreneurs launched a total of 195 print... Continue reading at Crains New York

[ Crains New York | 2012-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #upscale men #du jour #american artist #martha stewart #transition period #advertising revenue #higher costs