Hearst's Pioneer Woman Magazine Expands in Second Outing

The Pioneer Woman Magazine is increasing its distribution to 500,000 copies and moving past its Walmart-only distribution strategy for its second issue, which will be released in September.The Hearst Magazines publication, a joint venture with Scripps Networks Interactive, features Ree Drummond, who hosts the "Pioneer Woman" show on Scripps' Food Network. The first issue debuted on June 6 and was sold only in Walmart. After a successful opening issue -- Hearst printed another 100,000 copies after the first 150,000 sold out -- The Pioneer Woman Magazine will also expand its footprint to include newsstand space at Barnes & Noble, Costco, Sam's Club, Target, Walgreens and CVS in addition to Walmart. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-07-20 00:00:00 UTC ]
News tagged with: #distribution strategy #joint venture #pioneer woman #food network #barnes noble

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Taiwanese Bookstore Chain Eslite Expands Aggressively into China

Taiwanese bookstore chain Eslite is aggressively expanding beyond its borders, with new stores in Hong Kong and several planned for mainland China, including one in a hotel. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mainland china #hong kong


SpinMedia buys Vibe magazine and websites

SpinMedia has bought Vibe in a deal that could prove to be the end of the print edition of the famed hip-hop culture magazine.Vibe magazine was founded in 1993 by legendary producer Quincy Jones. The company has changed hands several times and like many publications, has turned its focus to its... Continue reading at Crains New York

[ Crains New York | 2013-04-26 00:00:00 UTC ]
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Freeman to leave Granta magazine

Granta magazine editor John Freeman is leaving the publication after five years, with his final... Continue reading at The Bookseller

[ The Bookseller | 2013-04-24 00:00:00 UTC ]
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Skateboarder Magazine Goes Digital-First

Skateboarder Magazine isn't abandoning print altogether, but--not surprisingly for a young, male enthusiast title--it's going to concentrate a lot more on digital from now on. Continue reading at Folio Magazine

[ Folio Magazine | 2013-04-18 00:00:00 UTC ]
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Web sparks print comeback for magazines

Only newspapers have been given up for dead more often than magazines. But though their print cousins continue to lose advertising at a brisk clip, some magazine publishers are trumpeting a turnaround few could have foreseen in the dark days of 2008 and 2009, when nearly 1,000 titles shut... Continue reading at Crains New York

[ Crains New York | 2013-04-17 00:00:00 UTC ]
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Open Road expands European partnerships

Open Road Media has signed publishing partnerships with five new European publishers, with plans... Continue reading at The Bookseller

[ The Bookseller | 2013-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european publishers


MPA Is Getting Closer to Digital Magazine Ad Standards

Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? In the three years since consumers got their hands on Apple’s first iPads, magazines have been preparing their content for the new... Continue reading at AdWeek

[ AdWeek | 2013-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business model #tablet editions #brenda white #digital ad


Online and in print, magazine launches tumble

Only 23 magazines launched in the first quarter of 2013, compared with 44 in the same period a year ago, but the number of titles that shut down between Jan. 1 and the end of March also dropped, according to figures released Monday by online database MediaFinder.com.The new titles include Condé... Continue reading at Crains New York

[ Crains New York | 2013-04-02 00:00:00 UTC ]
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At the Intersection of Hyper-Local Digital and Regional Magazine Publishers

Imagine having more than 20 competitors spring up into your market over the course of the last two years. Now picture these competitors being backed by one of the largest digital media institutions on the continent. Welcome to the new city and regional magazine market. Continue reading at Folio Magazine

[ Folio Magazine | 2013-04-01 00:00:00 UTC ]
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Zinio magazine app heads to Windows Phone 8 as a Lumia exclusive

Zinio's magazine app for tablets and smartphones has already found its way onto quite a few platforms (even some now-defunct ones), and it looks like it'll soon be heading to yet another -- at least partially. The company announced today that its Windows Phone 8 app will be available in the... Continue reading at Engadget

[ Engadget | 2013-03-29 00:00:00 UTC ]
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Steven Swartz to Succeed Frank Bennack as CEO of Hearst Corp.

Steven Swartz was named the new CEO of Hearst Corp., succeeding Frank Bennack. This is an orderly transition at a private company that's known for its stability and buttoned-up culture. Swartz, 51, has been groomed for the role, having been named COO in 2011 and adding the title of president in... Continue reading at AdWeek

[ AdWeek | 2013-03-28 00:00:00 UTC ]
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“Time” Magazine Cover Commemorates One Kind of Gay Marriage Victory

While the fate of gay married couples in America hangs in the balance awaiting a pair of Supreme Court decisions, Time's latest cover insists a bigger decision has already been made. As the Supreme Court hears arguments in landmark marriage-equality cases, many around the country, including... Continue reading at Fast Company

[ Fast Company | 2013-03-28 00:00:00 UTC ]
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With 50 Million Users, Flipboard Opens Magazine Creation To The Masses To Take On Tumblr, Pinterest

Flipboard latest update democratizes content curation on the service, introduces search, and provides integration with Etsy. With 50 million users, Flipboard, the social news magazine available on the iPhone and iPad, has become a dominant player in content curation. Now, with competition in... Continue reading at Fast Company

[ Fast Company | 2013-03-27 00:00:00 UTC ]
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Nook makes 'free book and magazine offer' to Windows 8 users

On Wednesday, Nook Media -- Barnes & Noble subsidiary -- announced that Windows 8 users can take advantage of a "free book and magazine offer", available for a limited period of time, after installing the Nook app. All that users have to do is download the Nook app -- which is available for... Continue reading at Betanews

[ Betanews | 2013-03-27 00:00:00 UTC ]
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Nook for iOS adds support for high-res iPad magazines, Nook Comics

Barnes & Noble may have saved most of the limelight today for in-app purchasing on Nook hardware, but it's not leaving other platforms by the wayside. Its Nook 3.4 update for iOS focuses heavily on visuals, with new support for both Nook Comics as well as "HD" magazines on Retina... Continue reading at Engadget

[ Engadget | 2013-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #in-app purchasing #app store


NLT Young Readers Programme to expand

The National Literacy Trust’s Young Readers Programme will expand this year after increased... Continue reading at The Bookseller

[ The Bookseller | 2013-03-26 00:00:00 UTC ]
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Hudson Booksellers opens online store, expands beyond overpriced sundries

Is it not enough to make a killing selling $5 bottles of Dasani and two-pill packs of Tylenol? Hudson Booksellers, from the folks behind those fine Hudson News airport establishments, has begun peddling ebooks and book books online. The site, which appears to be (at least partially) powered by... Continue reading at Engadget

[ Engadget | 2013-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wide variety #dan brown #online store


Spanish Magazine Publisher Bets Against the Crisis

Andrés Rodríguez, the publisher and founder of SpainMedia, has much at stake in the debut this month of a Spanish-language edition of Forbes, the American business magazine. Continue reading at The New York Times

[ The New York Times | 2013-03-17 00:00:00 UTC ]
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David Carey Says Hearst Is No Time Inc.

That is: The magazine publisher thinks his industry can come back. Here's his plan. Continue reading at AllThingsD

[ AllThingsD | 2013-03-13 00:00:00 UTC ]
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Mental Floss is Not Just a Magazine Anymore

Specs Who Co-founders William Pearson (l.) and Mangesh Hattikudur What Magazine and e-commerce business Where New York offices Mental Floss is known for its engaging Wikipedia-like articles (“How Many Languages Is It Possible to Learn?”) that nourish the mind. Few realize the Dennis Publishing... Continue reading at AdWeek

[ AdWeek | 2013-03-13 00:00:00 UTC ]
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