[caption id="attachment_159731" align="alignright" width="150"] Liz Morley-Ehrlich[/caption] Hearst Magazines named Liz Morley-Ehrlich as its first VP of experiential and brand partnerships. In this role, she will work to help the company’s portfolio of brands invest further into experiential events and diversify their revenue streams by producing multiplatform programs, overseeing the development of commercial partnerships and customized events. She’ll also work to expand the Hearst Magazines UK events division, Hearst Live. Morley-Ehrlich has nearly three decades of experience working in the experiential brand extension space, and recently served as the executive director of events and conferences at Billboard from 2013-2018. She also previously was on Wired’s start up team in 1996, and served as its director of marketing for nine years. Before that, she served as Vanity Fair’s creative services director for five years. "Deepening the relationship with an audience and engaging them in new ways is more important than ever,” said Hearst Magazines president Troy Young in a statement. “Our branded events are best-in-class and, increasingly, a growth area for the company. Liz is both a brilliant producer and a savvy marketer who will help us create new and ambitious consumer-facing experiences that will surprise and entertain the millions of people who engage with our brands each day while deepening their connection to the brands they love." Here are the rest of this week's... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-06-06 20:21:48 UTC ]
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Bilingual Books has entered into a distribution agreement with Publishers Group West for PGW to handle the U.S. sales, marketing and distribution of BBKS’ approximately 40 language-learning titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-11-16 00:00:00 UTC ]
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The Audit Bureau of Circulations in the US has become the first member of IFABC to change its name in an attempt to better reflect the changes sweeping across the publishing business in the digital age, opting for the Alliance for Audited Media. Continue reading at Media Week
[ Media Week | 2012-11-15 00:00:00 UTC ]
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Victoria Jacob-Luck has joined Hearst Magazines UK as advertising director for its international sales offering, Hearst Advertising Worldwide UK. Continue reading at Media Week
[ Media Week | 2012-11-12 00:00:00 UTC ]
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#advertising director
Piatkus senior commissioning editor Donna Condon is moving to Harlequin UK as its new editorial... Continue reading at The Bookseller
[ The Bookseller | 2012-11-08 00:00:00 UTC ]
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The PBS Off Book series interviews creators and collectors about their favorite analog formats. Continue reading at The Atlantic
[ The Atlantic | 2012-11-07 00:00:00 UTC ]
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Penguin Press title Private Empire: ExxonMobil and American Power has won the Financial... Continue reading at The Bookseller
[ The Bookseller | 2012-11-02 00:00:00 UTC ]
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Bertrams' move into online retail with Wordery is necessary, the wholesaler said, although... Continue reading at The Bookseller
[ The Bookseller | 2012-10-29 00:00:00 UTC ]
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#online retail
Little, Brown has signed two books by bestselling historical novelist Suzannah Dunn, who was... Continue reading at The Bookseller
[ The Bookseller | 2012-10-25 00:00:00 UTC ]
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Hearst Magazines has announced the release of a new ebook aimed at the holiday chef. Continue reading at Folio Magazine
[ Folio Magazine | 2012-10-23 00:00:00 UTC ]
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Walker Books sales and trade marketing director Jane Harris is to join Quercus as executive... Continue reading at The Bookseller
[ The Bookseller | 2012-10-22 00:00:00 UTC ]
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Hearst Magazines has appointed Amanda Turnbull as group publishing director of Esquire and Harper's Bazaar, replacing Tess Macleod Smith who left last year to join Net-a-Porter. Continue reading at Media Week
[ Media Week | 2012-10-16 00:00:00 UTC ]
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Quarto shareholders are to vote on 7th November on the potential removal of chairman and c.e.o.... Continue reading at The Bookseller
[ The Bookseller | 2012-10-01 00:00:00 UTC ]
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There’s no question about it—mobile traffic is booming as people spend more time hunched over their little screens. For magazines, it represents an opportunity to capture more readers and try to convert them to paying ones. But advertising on small screens hasn’t kept up. Research by Flurry... Continue reading at AdWeek
[ AdWeek | 2012-10-01 00:00:00 UTC ]
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It’s been 10 years since David Borgenicht founded Quirk Books, and three years since the Philadelphia publisher released its massive hit, Pride and Prejudice and Zombies, a title that has not only sold more than 1.5 million copies (combined print and digital) but launched the mashup book... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-28 00:00:00 UTC ]
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Waterstones is to delay its head office move from Brentford to its flagship London Piccadilly... Continue reading at The Bookseller
[ The Bookseller | 2012-09-13 00:00:00 UTC ]
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Ed Wood, editor of We Love This Book, is to join Sphere as senior editor for men's... Continue reading at The Bookseller
[ The Bookseller | 2012-09-11 00:00:00 UTC ]
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Dr. Seuss, meet Harry Potter. Barbara Marcus, the former president of children's book publishing at Scholastic—the U.S. home of the Hogwarts wizard—has been named president and publisher of Random House Children's Books. The world's largest children's house publishes The Cat in the Hat and every... Continue reading at Crains New York
[ Crains New York | 2012-09-06 00:00:00 UTC ]
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Magazine publishers have been criticized for being slow to meet advertisers’ demands for performance metrics, but Condé Nast is taking a step in that direction with an investment in Flite, a cloud-based platform that lets brands measure and adjust their ads in real time. Condé Nast has been a... Continue reading at AdWeek
[ AdWeek | 2012-08-20 00:00:00 UTC ]
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The Department of Justice has filed a motion with Judge Denise Cote asking her to approve the... Continue reading at The Bookseller
[ The Bookseller | 2012-08-06 00:00:00 UTC ]
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The Borders name will soon be retired as the Pearson Group looks to rebrand the remaining online... Continue reading at The Bookseller
[ The Bookseller | 2012-07-31 00:00:00 UTC ]
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